One-way symmetric model:

A 'round-up' is:

The act of compiling and constructing information for a public relations article is called:

Articles that are generally written subjectively by an expert in a specific field are often called:

Who is the recognized founder of modern public relations?

What is the average length for a press tour?

Measurable process objectives that support reaching more important outcome objectives, but do not by themselves meet organizational goals is known as _______ .

Outcome objectives are measurable changes in the behavior of publics that contribute ________ to organizational goals through action .

Lead generation can generate and capture sales/donor leads among specific audiences as part of their objectives.

A potentially valuable marketing-based objective, gathering contact information for interested potential customers or donors is known as ______ .

Competitive objectives based on success relative to the results of competitors .