Which of these require active customer participation?

One-way symmetric model:

A 'round-up' is:

The act of compiling and constructing information for a public relations article is called:

Articles that are generally written subjectively by an expert in a specific field are often called:

Who is the recognized founder of modern public relations?

Outtake objectives include awareness of organizational messages or social media engagement metrics.

Measurable process objectives that support reaching more important outcome objectives, but do not by themselves meet organizational goals is known as _______ .

Outcome objectives are measurable changes in the behavior of publics that contribute ________ to organizational goals through action .

Lead generation can generate and capture sales/donor leads among specific audiences as part of their objectives.

A potentially valuable marketing-based objective, gathering contact information for interested potential customers or donors is known as ______ .