The act of compiling and constructing information for a public relations article is called:

Articles that are generally written subjectively by an expert in a specific field are often called:

Who is the recognized founder of modern public relations?

What is the average length for a press tour?

The one-way symmetric model and two-way symmetric model were created by which theorist?

The effect of gaining good PR by 'piggy-backing' someone else's coverage is:

Lead generation can generate and capture sales/donor leads among specific audiences as part of their objectives.

A potentially valuable marketing-based objective, gathering contact information for interested potential customers or donors is known as ______ .

Competitive objectives based on success relative to the results of competitors .

The boundaries of a particular project or campaign is known as ________ .

Organizational/organization-wide goals are significant, stable,_______ aspirations defined by the management and leadership of organizations.