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Public Relations Quiz Public Relations

What is 'eye tracking'?


The eye examinations may PR companies buy for their employees.

A research technique that examines what part of an advertisement consumers look at, by tracking the changing patterns of their eye movements.

The PR technique of using highly colorful commercials to keep viewers interested and so more likely to buy.

The PR technique of using fast visuals to keep viewers interested and so more likely to buy.

A machine that ensures all lines on a print advertisements are straight - which the naked eye cannot tell.

Answer:
A research technique that examines what part of an advertisement consumers look at, by tracking the changing patterns of their eye movements.

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