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Public Relations MCQs

Which of the following is the best definition of 'exposure'?

The extent to which a target audience is aware of a person, event or company whose profile has been enhanced by a Public Relations company.

The amount of advertising space on the front page of broadsheet newspapers.

The opposite of a 'cover-up.'

The extent to which the accounts of a Public Relations firm are released within the public sphere for general inspection.

Answer

Correct Answer: The extent to which a target audience is aware of a person, event or company whose profile has been enhanced by a Public Relations company.

Explanation:

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