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Public Relations Quiz Public Relations

What are 'seasonal ratings adjustments'?


Matching the winter to the summer rating exactly.

In broadcast media, rating modifications that reflect changes in the season, e.g. weather and holidays.

Hiding the ratings results from the media from one season to the next.

Doubling TV ratings by estimating the number of people at a residence.

Answer:
In broadcast media, rating modifications that reflect changes in the season, e.g. weather and holidays.

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