Business Research MCQs (Chapterwise Multiple Choice Questions)

Survey research is the approach best suited for gathering __________.

Causal research

Ethnographic research

Descriptive research

Exploratory research

Experimental research

Answer & Explanation

Correct Answer: Descriptive research

Note: This Question is unanswered, help us to find answer for this one

A survey is considered to be ___________ if it measures what it is supposed to measure.

Fair use

Valid

Reliable

Correlation

Answer & Explanation

Correct Answer: Valid

Note: This Question is unanswered, help us to find answer for this one

An example of secondary research is __________.

Collecting the data

Preparing the research report

Customer feedback

Projective techniques

Answer & Explanation

Correct Answer: Customer feedback

Note: This Question is unanswered, help us to find answer for this one

A television rating is _____.

The percentage of all TV households watching a show

It put a freeze on issuing new television licenses.

Comic situations and grim plots

Watching a recent television episode on your computer

Answer & Explanation

Correct Answer: The percentage of all TV households watching a show

Note: This Question is unanswered, help us to find answer for this one

It is important to __________ every fact, idea, and argument that you find during research.

Support

List

Revise

Verify

Answer & Explanation

Correct Answer: Support

Note: This Question is unanswered, help us to find answer for this one

Competitive marketing intelligence uses _________ data sources.

Publicly available

Private

Expensive

Internal

Competitor's internal

Answer & Explanation

Correct Answer: Publicly available

Note: This Question is unanswered, help us to find answer for this one

A(n) __________ is a small group of people brought together for an intensive discussion of a topic.

Focus group

Social media site

Experiment

Data mining session

In-depth interview

Answer & Explanation

Correct Answer: Focus group

Note: This Question is unanswered, help us to find answer for this one

Causal research is most useful in _____.

Understanding which variables lead to the dependent variable

Generating insights that help in defining the problem situation

Understanding consumer motivations and behavior that are not easy to access using other research methods

Using historical data that has been previously collected for some research situation other than the current situation

Answer & Explanation

Correct Answer: Understanding which variables lead to the dependent variable

Note: This Question is unanswered, help us to find answer for this one

Defining the research problem is the step of the market research process that involves __________.

A sample in which each member of the population has some known chance of being included

First

Specifying the research objectives and identifying the consumer population of interest

Defining the research problem

Answer & Explanation

Correct Answer: Specifying the research objectives and identifying the consumer population of interest

Note: This Question is unanswered, help us to find answer for this one

All of the following are important to people's job satisfaction except _____.

Income compared to others in their profession

Their own salary compared to a year ago

Income compared to others in their neighborhood

Absolute income

Answer & Explanation

Correct Answer: Absolute income

Note: This Question is unanswered, help us to find answer for this one

Business Research Quick Quiz

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Start Practicing with our MCQs given below.

MCQ on Basic Business Research	MCQ on Collecting, Analyzing, and Writing in Business Research
MCQ on Crafting Qualitative Data	MCQ on Crafting Quantitative Data
MCQ on Creating and Conducting Business Research	MCQ on Designing Management and Business Research
MCQ on Experimental Designs in Business Research	MCQ on Exploring and Planning of Business Research
MCQ on Finding Your Feet in Management and Business Research	MCQ on Framing and Interpreting Qualitative Data
MCQ on Multivariate Analysis	MCQ on Nonexperimental Quantitative Designs
MCQ on Philosophy of Management and Business Research	MCQ on Preparation, Reasoning, and Terminology
MCQ on Qualitative Designs and Mixed Designs	MCQ on Reports in Business Research
MCQ on Research Experience	MCQ on Research Jitters to Employer’s
MCQ on Reviewing the Literature	MCQ on Summarizing and Making Inferences from Quantitative Data
MCQ on Writing Management and Business Research	General Business Research MCQs