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General Business Research MCQs

1. Survey research is the approach best suited for gathering __________.

2. A(n) __________ is a small group of people brought together for an intensive discussion of a topic.

3. An example of secondary research is __________.

4. Defining the research problem is the step of the market research process that involves __________.

5. Causal research is most useful in _____.

6. Competitive marketing intelligence uses _________ data sources.

7. Information collected from online databases on the internet is an example of ________ data.

8. It is important to __________ every fact, idea, and argument that you find during research.

9. A survey is considered to be ___________ if it measures what it is supposed to measure.

10. A television rating is _____.

11. All of the following are important to people's job satisfaction except _____.
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More Resources
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