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Basic Business Research MCQ

1. All of the following are important to people's job satisfaction except _____.

Income compared to others in their profession

Their own salary compared to a year ago

Income compared to others in their neighborhood

Absolute income

Answer

Correct Answer: Absolute income

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2. A television rating is _____.

The percentage of all TV households watching a show

It put a freeze on issuing new television licenses.

Comic situations and grim plots

Watching a recent television episode on your computer

Answer

Correct Answer: The percentage of all TV households watching a show

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3. A survey is considered to be ___________ if it measures what it is supposed to measure.

Fair use

Valid

Reliable

Correlation

Answer

Correct Answer: Valid

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4. It is important to __________ every fact, idea, and argument that you find during research.

Support

List

Revise

Verify

Answer

Correct Answer: Support

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5. Information collected from online databases on the internet is an example of ________ data.

Primary

Secondary

Observational

Experimental

Ethnographic

Answer

Correct Answer: Secondary

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6. Competitive marketing intelligence uses _________ data sources.

Publicly available

Private

Expensive

Internal

Competitor's internal

Answer

Correct Answer: Publicly available

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7. Causal research is most useful in _____.

Understanding which variables lead to the dependent variable

Generating insights that help in defining the problem situation

Understanding consumer motivations and behavior that are not easy to access using other research methods

Using historical data that has been previously collected for some research situation other than the current situation

Answer

Correct Answer: Understanding which variables lead to the dependent variable

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8. Defining the research problem is the step of the market research process that involves __________.

A sample in which each member of the population has some known chance of being included

First

Specifying the research objectives and identifying the consumer population of interest

Defining the research problem

Answer

Correct Answer: Specifying the research objectives and identifying the consumer population of interest

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9. An example of secondary research is __________.

Collecting the data

Preparing the research report

Customer feedback

Projective techniques

Answer

Correct Answer: Customer feedback

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10. A(n) __________ is a small group of people brought together for an intensive discussion of a topic.

Focus group

Social media site

Experiment

Data mining session

In-depth interview

Answer

Correct Answer: Focus group

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11. Survey research is the approach best suited for gathering __________.

Causal research

Ethnographic research

Descriptive research

Exploratory research

Experimental research

Answer

Correct Answer: Descriptive research

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Business Research MCQs | Topic-wise

MCQ on Basic Business Research	MCQ on Collecting, Analyzing, and Writing in Business Research
MCQ on Crafting Qualitative Data	MCQ on Crafting Quantitative Data
MCQ on Creating and Conducting Business Research	MCQ on Designing Management and Business Research
MCQ on Experimental Designs in Business Research	MCQ on Exploring and Planning of Business Research
MCQ on Finding Your Feet in Management and Business Research	MCQ on Framing and Interpreting Qualitative Data
MCQ on Multivariate Analysis	MCQ on Nonexperimental Quantitative Designs
MCQ on Philosophy of Management and Business Research	MCQ on Preparation, Reasoning, and Terminology
MCQ on Qualitative Designs and Mixed Designs	MCQ on Reports in Business Research
MCQ on Research Experience	MCQ on Research Jitters to Employer’s
MCQ on Reviewing the Literature	MCQ on Summarizing and Making Inferences from Quantitative Data
MCQ on Writing Management and Business Research	General Business Research MCQs