Consumer Psychology MCQ
1. Disgust in consumers is most likely to evoke a(n) _____ response.
Answer
Correct Answer:
Approach response
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2. The way a chef prepares a food dish affects __________.
Answer
Correct Answer:
The number of calories in a dish
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3. The different types of purchases are different because ______.
Answer
Correct Answer:
Of differences in the mind of the customer
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4. Psychographics are used to measure ________.
Answer
Correct Answer:
Lifestyles & Personalities
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5. In consumer markets, __________.
Answer
Correct Answer:
You make your own decisions
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6. In behavioral learning, a __________ is the action taken by a consumer to satisfy a drive.
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7. The purchase decision and consumption process always occur in the context of _____.
Answer
Correct Answer:
A specific situation
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8. ________ is an internal state that drives consumers to satisfy needs.
Answer
Correct Answer:
Motivation.
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9. A _____ is a key component of a firm with a market-oriented culture.
Answer
Correct Answer:
Consumer orientation
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10. According to the cognitive perspective, disordered behavior is the result of ________.
Answer
Correct Answer:
Illogical thinking patterns
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11. When a consumer realizes high value from an exchange with a company, _____ improves.
Answer
Correct Answer:
Relationship quality
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12. We associate interrelated sets of products and activities with social roles to form ________.
Answer
Correct Answer:
Consumption constellations
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13. Most fast-food restaurants are focused on attracting ________ customers.
Answer
Correct Answer:
Low-involvement
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14. In the __________ stage, the consumer seeks information about the new product.
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15. A brand community is a specialized form of the __________ reference group.
Answer
Correct Answer:
Associative
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16. ________ refer(s) to the processes that lead people to behave as they do.
Answer
Correct Answer:
Motivation
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17. _____ pertains to what a consumer's full potential is and the need to realize that potential.
Answer
Correct Answer:
Self-actualization
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18. _____ is a process whereby a consumer notices certain stimuli and ignores others.
Answer
Correct Answer:
Selective exposure
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19. __________ refers to the strategic combination of the four basic marketing mix elements.
Answer
Correct Answer:
The marketing program
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20. _____, ______, and _______ are all marketing activities that affect the consumer decision process.
Answer
Correct Answer:
Value proposition, distribution, marketing communications
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21. ________ refers to how positive a person's ________ is.
Answer
Correct Answer:
Self-esteem; self concept
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22. A consumer who is considering purchasing a house would probably use ________.
Answer
Correct Answer:
Extended problem solving
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23. Consumer behavior is best described as a(n) ________ process.
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24. A relative permanent change of behavior is called ________.
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25. A person's physical appearance is large part of his or her ________.
Answer
Correct Answer:
Collective self
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26. A marketing manager who wants to identify opinion leaders for her product category should ________.
Answer
Correct Answer:
Find socially active persons who are intensely interested in the product category and who are similar to the other customers
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27. A rolex watch, a lexus car, and even the latest apple iphone are all examples of a _____ symbol.
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28. The most effective sources of information about a product tend to be ________.
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29. Overloaded methods always have the same _________.
Answer
Correct Answer:
Method name.
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30. _____ is an example of routine response behavior.
Answer
Correct Answer:
Purchasing groceries
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Psychology MCQs | Topic-wise
