General Social Sciences MCQs

1. It is more energetically efficient for us to eat more ________.

2. _____ exists when one party has confidence in an exchange partner's reliability and integrity.

3. A typical unit of sale for a wholesaler would be ________.

4. The organizational strategy should ideally _____ the is strategy.

5. The most common reason that an expatriate fails at an international assignment is ________.

6. What occurs with the doppler effect are changes in _______.

7. Over the last decade, small business created _____ of net new jobs in the united states.

8. The ________________ in christ in majesty reflects the byzantine style.

9. Abbot suger began the rebuilding of the cathedral of __________ in the 1130s.

10. Albert bandura is to self-efficacy as julian rotter is to __________.

11. Average gross profit per customer is ________.

12. Many business experts contend that __________ will likely be the growth market of the future.

13. Public schools, charities and government agencies generally ___________.

14. After harvesting, many entrepreneurs experience conflicts that are _____ in nature.

15. As a business strategy, the strategy behind ""dumping"" is to __________.

16. Bookseller barnes & noble is an example of a ________ company.

17. Empowerment requires that managers focus more on __________ lower-level employees.

18. For product-based businesses, ________ often represents their largest capital investment.

19. Good marketers know that a(n) ________ is the heart of the marketing plan.

20. In the _____ marketplace model, the reverse auction is typically used.

21. Service or product quality is most likely to be crucial in a business plan for _____.

22. Small business owners can seek professional advice at no cost through ________.

23. In the aida model, the ""think"" stage is the ________________ stage.

24. In the communication process, putting thought into symbolic form is called __________.

25. In the imc communication process, the __________ encodes the marketing communication message.

26. Integrated marketing communications include all of the following except ________.

27. Brand __________ refers to the linking of a brand to other favorable images, such as a celebrity.

28. Coca-cola cups prominently featured on episodes of american idol are an example of ________.

29. During the evaluation phase of an imc program, a firm will __________ and make needed changes.

30. Firms can use __________ to bring customers together to share experiences around the products.

31. Firms with a very limited advertising budget would be very unlikely to use ________ advertising.

32. Information about a customer's activities and interests are all ________ in a customer database.

33. Like personal selling, __________ often consists of interactive communication.

34. Priceline.com sells its services through __________.

35. Product placement in television programs and movies is an example of ________.

36. Retailers use __________ to get customers into their stores.

37. The _____ is in charge of the nonverbal communication portion of an ad.

38. The _____ is the percentage of homes exposed to an advertising medium.

39. The _________ pricing strategy maintains low prices and avoids the use of special sales.

40. Organizational structure depends on a variety of factors not including ________.

41. As a rule of thumb, your piti costs shouldn't exceed ________ of your pretax monthly income.

42. __________ are the most frequently used vehicles for mass media prevention efforts.

43. All contracts can be categorized as either ___________ or __________.

44. All marketing mix decisions must have two characteristics: ____ and ____.

45. All of the following are examples of mandatory bargaining items except ________.

46. All of the following are guidelines to help corporations deal with identity theft except ____.

47. _____ spend more time on social media sites than any users in any other country.

48. _____ would be most likely to help you develop a business plan.

49. A new business that sets up a(n) __________ from the start is saving itself time and grief later.

50. A pull rather than a push strategy is most likely preferable when ________.

51. A recommendation from the ethical decision-making model is to consult an organizations ______.

52. A sole proprietor's income and expenses flow through ________.

53. A starbucks franchise located inside a target store is called ______ franchising.

54. Companies involved in direct exporting typically rely on ________.

55. Generation x is a group of consumers who __________.

56. Ebay uses a _____ auction.

57. A(n) __________ is defined as any contact between a customer and a company.

58. Examples of physical capital are ______. examples of financial capital are ______.

59. Excess reserves are a bank's _____ reserves minus its _____ reserves.

60. Pacs are most likely to allocate their campaign contributions to __________.