During the evaluation phase of an imc program, a firm will __________ and make needed changes.

Firms can use __________ to bring customers together to share experiences around the products.

Firms with a very limited advertising budget would be very unlikely to use ________ advertising.

Information about a customer's activities and interests are all ________ in a customer database.

Like personal selling, __________ often consists of interactive communication.

Priceline.com sells its services through __________.

The four types of subcultures are ____________, ethnic, generational, and gender subcultures.

The biggest advantage of an export management company is usually its ________.

An ethnocentric attitude stems from ________.

After the enron scandal, the _______ was passed. it ______ and_____ accounting requirements.

According to the watchdog group public citizen, nafta is responsible for ____.