Brand __________ refers to the linking of a brand to other favorable images, such as a celebrity.

Coca-cola cups prominently featured on episodes of american idol are an example of ________.

During the evaluation phase of an imc program, a firm will __________ and make needed changes.

Firms can use __________ to bring customers together to share experiences around the products.

Firms with a very limited advertising budget would be very unlikely to use ________ advertising.

Information about a customer's activities and interests are all ________ in a customer database.

Tops burger, based out of texas, has locations in 25 countries. tops is a ____.

Tops burger, a _____________ based in amarillo, texas, has restaurants in 25 countries.

The four types of subcultures are ____________, ethnic, generational, and gender subcultures.

The biggest advantage of an export management company is usually its ________.

An ethnocentric attitude stems from ________.