Media Psychology MCQ
1. Mccluhan felt that _______________is a lonely pursuit, while ____________ is a social one.
Answer
Correct Answer:
Rather than the message carried by a medium
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2. Karl marx defined capital as ________.
Answer
Correct Answer:
The investment of resources for future profitth
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3. Social media's flow cannot be designed or diagrammed as it is very ________.
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4. An example of the ideal performance measure for social media advertising is one that __________.
Answer
Correct Answer:
Attracts unique visitors
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5. The primary way for most social media providers to make money is to _________.
Answer
Correct Answer:
Sell advertising
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6. In the context of management, ________ means loss of control of employees.
Answer
Correct Answer:
Emergence
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7. A kpi is a(n) ________ used to measure success of social media within an enterprise.
Answer
Correct Answer:
Success metric
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8. A _____ is typically referred to as a reverse chronological journaling site.
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9. The primary risk of ________ is the loss of control.
Answer
Correct Answer:
Peer to Peer Support
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10. One of the two categories of social media is content data. content data is defined as ________.
Answer
Correct Answer:
Data and responses contributed by social media users
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11. The best practices associated with successful esn implementation include ___________.
Answer
Correct Answer:
strategy; sponsorship; support; success
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12. Patronizing responses to comments from content contributors can generate a ________.
Answer
Correct Answer:
Strong backlash
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13. Media richness is __________ in face-to-face communication than telephone or e-mail communications.
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14. ________ metrics keep track of goals achieved by an organization.
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Psychology MCQs | Topic-wise
