Communication MCQ Questions Answers

1. Pepsi-cola's development of wild cherry pepsi, a cherry-flavored soda, is an example of a ________.

2. The general purpose of a ________ is to persuade the audience to do something.

3. The _____________ will usually dictate how long a speech should be.

4. _______________ are more easily influenced by reference groups than ________________.

5. Eyewitness testimony, diary entries, interviews, and surveys are examples of ______ sources.

6. A(n) __________ is a visual aid that summarizes a large block of information, usually in list form.

7. All of the following word groups show parallelism except __________.

8. A persuasive proposal should always ___ in its conclusion.

9. The spreading enhancement effect of attention can help us perceive _____.

10. Adding an 880 hz tone and a 1320 hz tone to a 440 hz tone will result in _____.

11. Integrated marketing communication (imc) campaigns typically involve ______.

12. In marketing research, interviewers submitting false data for surveys are said to be ____.

13. In the context of web 2.0, web apis enable the creation of ________.

14. One percenters are an example of ________.

15. Information search is that stage of the buyer decision process in which the consumer __________.

16. In terms of the amount of business conducted, the b2b market is _______ the u.s. consumer market.

17. The bargaining power of a customer is weak if ________.

18. The average time it takes a help desk to respond to incidents is ____.

19. The attitude-toward-the-object model represents a _____ approach.

20. Region and city size are both variables used to employ __________ segmentation.

21. Producing bills of materials is a business process within the ________ function.

22. Information, negotiation, finance, and risk taking are functions that occur in ________.

23. In the context of communication styles, _____ are low on responsiveness but high on assertiveness.

24. In recent years, today's marketers are also reexamining their ________ responsibilities.

25. In consumer markets, __________.

26. Whereas ________ carry about 30,000 skus, ________ stock only about 1,500 skus.

27. Tim, a buyer for a large office complex, releases an rfp. an rfp is a(n) ____.

28. A forester is _______

29. The notes app on an iphone is an example of a(n) ________.

30. A good description requires_____.

31. The world trade organization is wholly dedicated to _____.

32. A(n) _____ is needed to ensure that a buyer-seller relationship moves in a positive direction.

33. Data gathered from trade journals, the census bureau and specialized research firms is _____ data.

34. 1. a firm's marketing strategy identifies a firm's target market(s), its four ps, and _______.

35. The first step in global channel planning, as is often the case in marketing, is to ________.

36. The robinson-patman act does not include regulations that ________.

37. The first step in developing a relationship strategy is ________.

38. _____ helps in the prompt resolution of service issues.

39. Attitude components tend to be _____.

40. _____ refers to exaggerated, subjective claims that can't be proven true or false.

41. The price ceiling, the maximum price a company can charge, is set by ________.

42. When kinkos replenishes its supply of copy paper, it most likely involves a _____ situation.

43. The most common cost-based approach to pricing is ________.

44. The ________ concept focuses on the future welfare of consumers and future company needs.

45. Search marketing attempts to generate traffic from ______ through both paid and unpaid efforts.

46. A(n) ________ reflects the general esteem given to the different roles of a person by society.

47. Laws governing _____ offer the most striking differences between common-law and code-law systems.

48. To track the number of video views on his website, anthony would set up a(n)______ goal.

49. Women tend to seek assistance while shopping for electronics and rely more heavily on _______.

50. With the help of ________ systems, consumers can avoid watching ads.

51. Volunteers belong to a company's ________ publics.

52. Unlike the marketing concept, the sustainable marketing concept focuses on ________.

53. Tide detergent, ralph lauren polo shirts, and hewlett-packard printers are all examples of _____.

54. There are eight marketing reasons why a new product can fail. one of these is __________.

55. The term big data refers to the ________.

56. The horizontal dimension in the vals framework is ________________________.

57. The __________ monitors and remedies unfair trade methods.

58. The _____ authorizes the federal trade commission to restrict unfair or deceptive acts.

59. Technology is a way of life for ________, the largest generational group.

60. Channel members are also known as _____.

61. Capacity planning is complicated by the fact that ___________________.

62. Capacity decisions at the strategic level include ____________________.

63. Bose promises "better sound through research." this is an example of ________.

64. Blood donations to the red cross are considered __________ products.

65. Beverages that are high in sugar are called ________ products.

66. Because of high ___________ retailers with low profit margins can still be attractive businesses?

67. Basic price adjustments known as __________ are used to reward customers for certain responses.

68. An advantage that cannot be copied by the competition is called a(n) _____ competitive advantage.

69. Among nonusers of fast-food restaurants, ____________ are more important than _________.

70. All of the following are ways to make waits more bearable except ____________.

71. A(n) ___________ is a conscious choice from among two or more alternatives?

72. A(n) __________ is a marketing channel that has no intermediary level.

73. A _____ is formed by the merging of two previously separate units into a single household.

74. _____________ include retail and wholesale businesses.

75. __________ retailing refers to the creation of a seamless cross-channel buying experience.

76. __________ occurs when customers experience the company delivering on its brand promises.

77. __________ is not an example of a firms efforts toward greater sustainability.

78. __________ is a practice in which firms outsource marketing activities to a community of users.

79. ________ help companies reach many prospects that are not reached through their sales forces.

80. _______ lowers the price of an item below the store's cost.

81. ______ segmentation delves into how consumers actually describe themselves.

82. _____ is the phenomenon that occurs when expectations affect performance perceptions.

83. _____ includes media such as television, magazine, outdoor, radio, or newspaper advertising.

84. _____ are retailers that compete on the basis of low prices, high turnover, and high volume.

85. ____ are more consumer-driven than traditional media.

86. White noise is also called thermal noise or ____ noise.

87. A(n) ________ is a location where internet users can gain wireless access to the internet.

88. Effective persuasion has the aim of __________________ others.

89. One major issue with the wire services is their focus on coverage in _______.

90. According to the lecture, in communication, women tend to value _______________.

91. A stereotype is essentially a(n) __________.

92. The ____ flag is used to indicate that the host completed a transaction.

93. Research shows that, when online, communicators express themselves ___________.

94. Ethnic identity is based upon ________ groups, while racial identity is based upon ________ groups.

95. A(n) __________________ is a fully developed "mini" version of the report itself.

96. ______ is one of the leading new media companies in the world.

97. Raspberries are examples of sounds made in the ___________ stage.

98. The marketing funnel is used to break down consumers into different ____________________ stages.

99. Empty nesters tend to start dreaming of spending their greater discretionary income on ____.

100. When product is defined in a marketing context, it is _________.