Marketing MCQ

1. Pepsi-cola's development of wild cherry pepsi, a cherry-flavored soda, is an example of a ________.

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2. Adding an 880 hz tone and a 1320 hz tone to a 440 hz tone will result in _____.

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3. Integrated marketing communication (imc) campaigns typically involve ______.

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4. In marketing research, interviewers submitting false data for surveys are said to be ____.

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5. In the context of web 2.0, web apis enable the creation of ________.

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6. One percenters are an example of ________.

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7. Information search is that stage of the buyer decision process in which the consumer __________.

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8. In terms of the amount of business conducted, the b2b market is _______ the u.s. consumer market.

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9. The bargaining power of a customer is weak if ________.

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10. The average time it takes a help desk to respond to incidents is ____.

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11. The attitude-toward-the-object model represents a _____ approach.

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12. Region and city size are both variables used to employ __________ segmentation.

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13. Producing bills of materials is a business process within the ________ function.

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14. Information, negotiation, finance, and risk taking are functions that occur in ________.

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15. In the context of communication styles, _____ are low on responsiveness but high on assertiveness.

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16. In recent years, today's marketers are also reexamining their ________ responsibilities.

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17. In consumer markets, __________.

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18. Whereas ________ carry about 30,000 skus, ________ stock only about 1,500 skus.

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19. Tim, a buyer for a large office complex, releases an rfp. an rfp is a(n) ____.

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20. A forester is _______

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21. The notes app on an iphone is an example of a(n) ________.

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22. A good description requires_____.

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23. The world trade organization is wholly dedicated to _____.

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24. A(n) _____ is needed to ensure that a buyer-seller relationship moves in a positive direction.

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25. Data gathered from trade journals, the census bureau and specialized research firms is _____ data.

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26. 1. a firm's marketing strategy identifies a firm's target market(s), its four ps, and _______.

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27. The first step in global channel planning, as is often the case in marketing, is to ________.

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28. The robinson-patman act does not include regulations that ________.

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29. The first step in developing a relationship strategy is ________.

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30. _____ helps in the prompt resolution of service issues.

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31. Attitude components tend to be _____.

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32. _____ refers to exaggerated, subjective claims that can't be proven true or false.

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33. The price ceiling, the maximum price a company can charge, is set by ________.

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34. When kinkos replenishes its supply of copy paper, it most likely involves a _____ situation.

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35. The most common cost-based approach to pricing is ________.

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36. The ________ concept focuses on the future welfare of consumers and future company needs.

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37. Search marketing attempts to generate traffic from ______ through both paid and unpaid efforts.

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38. A(n) ________ reflects the general esteem given to the different roles of a person by society.

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39. Laws governing _____ offer the most striking differences between common-law and code-law systems.

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40. To track the number of video views on his website, anthony would set up a(n)______ goal.

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41. Women tend to seek assistance while shopping for electronics and rely more heavily on _______.

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42. With the help of ________ systems, consumers can avoid watching ads.

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43. Volunteers belong to a company's ________ publics.

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44. Unlike the marketing concept, the sustainable marketing concept focuses on ________.

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45. Tide detergent, ralph lauren polo shirts, and hewlett-packard printers are all examples of _____.

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46. There are eight marketing reasons why a new product can fail. one of these is __________.

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47. The term big data refers to the ________.

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48. The horizontal dimension in the vals framework is ________________________.

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49. The __________ monitors and remedies unfair trade methods.

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50. The _____ authorizes the federal trade commission to restrict unfair or deceptive acts.

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51. Technology is a way of life for ________, the largest generational group.

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52. Channel members are also known as _____.

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53. Capacity planning is complicated by the fact that ___________________.

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54. Capacity decisions at the strategic level include ____________________.

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55. Bose promises "better sound through research." this is an example of ________.

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56. Blood donations to the red cross are considered __________ products.

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57. Beverages that are high in sugar are called ________ products.

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58. Because of high ___________ retailers with low profit margins can still be attractive businesses?

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59. Basic price adjustments known as __________ are used to reward customers for certain responses.

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60. An advantage that cannot be copied by the competition is called a(n) _____ competitive advantage.

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61. Among nonusers of fast-food restaurants, ____________ are more important than _________.

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62. All of the following are ways to make waits more bearable except ____________.

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63. A(n) ___________ is a conscious choice from among two or more alternatives?

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64. A(n) __________ is a marketing channel that has no intermediary level.

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65. A _____ is formed by the merging of two previously separate units into a single household.

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66. _____________ include retail and wholesale businesses.

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67. __________ retailing refers to the creation of a seamless cross-channel buying experience.

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68. __________ occurs when customers experience the company delivering on its brand promises.

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69. __________ is not an example of a firms efforts toward greater sustainability.

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70. __________ is a practice in which firms outsource marketing activities to a community of users.

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71. ________ help companies reach many prospects that are not reached through their sales forces.

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72. _______ lowers the price of an item below the store's cost.

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73. ______ segmentation delves into how consumers actually describe themselves.

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74. _____ is the phenomenon that occurs when expectations affect performance perceptions.

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75. _____ includes media such as television, magazine, outdoor, radio, or newspaper advertising.

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76. _____ are retailers that compete on the basis of low prices, high turnover, and high volume.

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77. ____ are more consumer-driven than traditional media.

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78. The marketing funnel is used to break down consumers into different ____________________ stages.

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79. Empty nesters tend to start dreaming of spending their greater discretionary income on ____.

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80. When product is defined in a marketing context, it is _________.

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81. Tamara is searching for a new camera. this is a _____, so the entire process will take longer.

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82. Two key types of synergies are __________.

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83. Tumi has a new ad to attract new customers. this ad is categorized as a(n) _______.

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84. The personality of a retail store is also called ________.

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85. Having a product or service where you want it is a function of __________ utility.

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86. Focus groups are typically used as a(n) __________ technique.

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87. Companies build associations to their brands through _____.

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88. B2c markets can be characterized as being more ________ than b2b markets.

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89. Aggressive pricing is typical during the ____ stage of the product life cycle.

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90. The institutions of the european union form a(n) _____ pattern.

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91. The proper attitude during closing should be viewed as a ________.

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92. Need satisfaction can be achieved through ________, or reminding.

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93. Many ________ are playing a more active role in character development.

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94. With a _____, a firm produces standardized products to be sold the same way all over the world.

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95. When compared to merchant wholesalers, brokers and agents ________.

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96. _____ is a subset of supply chain management that focuses on tactics rather than on strategy.

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97. Vals is the most widely used __________ segmentation tool.

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98. Ads based on a(n)________ appeal depend on logic and speak to the audience's intellect.

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99. Hospitals, schools, and religious organizations are examples of __________ buyers.

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100. In the context of diffusion of innovation, the dominant value of laggards is _____.

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101. In established businesses, a large proportion of b2b purchases fall into the __________ category.

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102. To a producer of goods, a greater number of channel levels means ________.

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103. Supervisory managers are charged with the planning in the __________ stage.

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104. Operational excellence refers to companies that ________.

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105. National brands are also called _____.

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106. Multiple items marketed under the same brand name are called a __________.

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107. Items such as sheet metal, treated lumber, corn syrup, and plastics are examples of _____.

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108. In advertising, puffery refers to ________.

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109. In a modified rebuy situation, __________ are likely to have an advantage in getting the order.

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110. Confirmation is the __________ stage in a consumers adoption of a new product.

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111. _____ is the strategy that uses technology to deliver customized services on a mass basis.

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112. _____ is a customer's perception of how well a service meets or exceeds his or her expectations.

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113. The receiver's response to a message is ____ for the source.

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114. The primary objective of ________ advertising is to build selective demand.

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115. The marketing process captures value from customers by __________.

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116. The first part of a marketing strategy statement describes the ________ of a new product.

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117. Gatorade is classified as a(n) __________ brand.

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118. Conventions, trade shows, and sales contests are types of ________.

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119. Because not all managers have fine moral sensitivity, companies need to ________.

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120. According to the video, goodwill has often had to cut prices due to poor ______ conditions.

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121. One major objective associated with a market-penetration pricing strategy is to ________.

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122. An air mass originating in the gulf of mexico should be labeled ________.

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123. It is crucial to study ocean microbes because _______.

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124. Critics charge that promotion adds only ________ to a product.

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125. "now availablethe latest fall fashions" is an example of a(n) __________ advertising message.

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126. Stores such as walmart, best buy, petsmart, david's bridal, and dsw shoes use ________ positioning.

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127. One of the most effective ways to enable users to be more self-reliant is through a ____.

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128. Erp systems provide _____ and _____ benefits.

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129. Mcdonald's organizes its marketing team to align with its ________.

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130. Most people would readily agree that the stock market is not _________.

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131. A good marketing manager knows that ______.

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132. The __________ of a hotel should have the most effect on who services convention groups:

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133. Experimental research is best suited for gathering ________ information.

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134. The percentage of homes with sets in use (hut) tuned to a specific program is known as _____.

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135. Tangible characteristics that customers can evaluate prior to purchase are termed ____________.

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136. Offering product extensions, service, and warranty is a product strategy in the __________ phase.

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137. _____ is a form of advertising designed to influence demand for a specific brand.

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138. The elimination of intermediate organizations between the producer and the consumer is called _____

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139. _____ is characterized by intangible outputs.

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140. A(n) _____ involves promoting a product to final consumers.

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141. To increase value, marketers may __________, decrease price, or do both.

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142. The quick service restaurant (qsr) market is considered a(n)_______.

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143. When kinko's replenishes its supply of copy paper, it most likely involves a _____ situation.

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144. Esri's tapestry is a widely used tool for _______ segmentation.

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145. Demand-based pricing most closely relates to the ____ of services.

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146. Carmex partnered with __________ because s/he used one of its products.

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147. By providing good customer service, firms __________ their products or services.

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148. _________ messages encourage potential buyers to make an immediate purchase decision.

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149. _____ would reduce retailer?s price and promotion wars with competitors.

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150. _____ creates a perception of a company or a personality for a brand.

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151. Giving consumers larger quantities at a low price would help taco bell regain _____.

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152. The aida model is tailor-made for the ___________ approach.

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153. The _________________ channel flow involves two-way communication between producer and consumer?

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154. Strategically, a company may phase out or sell an sbu. this is known as __________.

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155. In a vertical marketing system, if the system is _______, the less likely conflict will occur.

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156. Failure to enter the current price into a retailer's system may result in charges of ________.

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157. A ________ is a facility for the receipt, storage, and redistribution of goods to company stores.

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158. __________ pricing tactics lower the price of a product below the store's cost.

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159. ________ involves combining two or more systems of transportation to move products.

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160. ________ advertising would most likely result in attack ads between competitors.

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161. A mí me gusta la carne de res, pero prefiero el ____.

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162. A market development strategy __________.

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163. The scanner data collected by frito-lay is a form of ________ data.

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164. ______ act primarily as in-house advertising agents for the various events booked into facilities.

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165. Marketing is as much about helping sellers sell products and services, as it is about __________.

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166. ________ is when consumers indicate they know the brand when the name is presented to them.

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167. The ____________ approach works best for most routine negative responses.

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168. The _____ is the unique ordering code for a product item.

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169. Staples offers quality customer service and its own brand of products to establish a ___________.

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170. Marketing channels refer to the _____ element of the marketing mix.

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171. Vertical conflicts in distribution channels are conflicts that occur between ________.

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172. Twitter tv is a service of __________________.

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173. The two types of securities offerings in the primary markets are ________ and ________.

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174. The two components that go into making an effective schedule are ________ and ________.

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175. The most important actors in the company's microenvironment are __________.

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176. The marketing of services differs from product marketing because services are _________.

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177. The international capital market consists of the ________, ________, and ________.

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178. The first step of the business buying process is __________.

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179. The first step in developing a service blueprint is ____________.

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180. The different types of purchases are different because ______.

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181. The _____ describes the average distance of distribution values from the mean.

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182. Specialty stores carry ________ with ________ within them.

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183. Specialty stores are characterized by ________.

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184. Specialty products are consumer products and services that customers generally buy ________.

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185. Setting the right price ________.

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186. Services are usually distributed through _____ marketing channels.

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187. Services ____________ factors for the customer to evaluate as compared to goods.

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188. Service ________ means that customers cannot see, touch, or smell good service.

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189. Selective distribution is a strategy in which ________.

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190. Retailers use __________ to get customers into their stores.

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191. Promotional tools offered to consumers include ________.

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192. Price setting is usually determined by ________ in small companies.

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193. One of the weaknesses of using surveys to estimate the demand curve is ________.

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194. Invoices, customer lists, and financial reports are all types of _______ data.

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195. In break-even analysis, when the break-even point is reached _______ is (are) zero.

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196. In a(n) ________, there is a two-way exchange of information between purchasing organizations.

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197. In _______ many firms provide similar products that are considered substitutes for each other.

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198. Identifying, describing and promoting the product are three functions of ______.

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199. For most products, the upc code would be located on the _______ package.

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200. Census data is an example of a ________ source of big data.

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201. According to the price equation, final price equals list price minus __________ plus extra fees.

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202. A(n) ____ is a concept, philosophy, or image.

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203. A convenience store offers ________ utility by being open 24 hours each day.

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204. A commonly used measure of price sensitivity is _____.

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205. A ______________ is one for which a customer will accept no substitute?

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206. A __________ product is a style of the times.

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207. _____ are actions taken by a firm to accomplish _____.

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208. The __________ environment deals with issues that affect all companies in an industry?

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209. Good names for a new internet brand should do all of the following except ________.

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210. ____________ deals with the flow of physical goods and related information through the value chain?

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211. The _____ of developing an imc budget treats imc as a marketing tool for generating sales.

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212. Communicating and delivering value focuses on _____________________.

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213. A(n) _________________ contains one or more intermediary levels.

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214. The business analysis stage of a new-product development process _____.

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215. Traditionally, advertising has been _____ and _____.

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216. A ________ delivered by a product is the outcome that motivates a customer's buying behavior.

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217. A no-haggle pricing policy is a type of _______________ pricing strategy.

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218. A country with a(n) ________ has rich markets for many different kinds of goods.

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219. A ________ is the set of all products and items a particular seller offers for sale.

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220. A market-skimming pricing strategy should not be used for a new product when ________.

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221. A brand difference is said to be preemptive if ________.

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222. A blog is __________, whereas a wiki is __________.