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Research Experience MCQ

Research involves all of the following except __________.

Asking questions

Reading critically

Advertising a biased viewpoint

Gathering and evaluating information

Answer

Correct Answer: Advertising a biased viewpoint

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Competitive marketing intelligence uses _________ data sources.

Publicly available

Private

Expensive

Internal

Competitor's internal

Answer

Correct Answer: Publicly available

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Competitive marketing intelligence is primarily responsible for _____________.

Implementing the research plan

Defining the problem

The systematic collection and analysis of publicly available information

Developing the research plan

Using primary data over secondary

Answer

Correct Answer: The systematic collection and analysis of publicly available information

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Collecting the data is the step of the market research process that involves __________.

Analyzing and interpreting the data

Designing the sample

Translating responses and questionnaires

Exploratory research

Answer

Correct Answer: Translating responses and questionnaires

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An experimental study is one that _____.

Attempts to capture a population's characteristics by making inferences from a sample's characteristics and testing resulting hypotheses

Involves manipulation of one or more variables to determine the effect on another variable

Discovers answers to the questions who, what, when, where, or how much

Attempts to reveal why or how one variable produces changes in another

Provides repeated measures over an extended period of time

Answer

Correct Answer: Involves manipulation of one or more variables to determine the effect on another variable

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Which issue below ought not to be condoned by a university ethics committee?

Over-the-top data protection

Reporting to managers how the performance of individual employees can be improved from information gathered confidentially as part of the study

Using an interview schedule with awkwardly designed questions

The use of consent forms in different languages

Answer

Correct Answer: Reporting to managers how the performance of individual employees can be improved from information gathered confidentially as part of the study

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Which of these strategies might not be seen as particularly helpful if a researcher wishes to secure access to individuals or information?

Emailing an access proposal or information sheet to the organization with a polite request for a meeting

Thinking about the interview or visit from the perspective of the potential participant

Sending the respondent a detailed research proposal or transfer report

Answer

Correct Answer: Sending the respondent a detailed research proposal or transfer report

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Which of the following elements is usually NOT part of an access proposal?

An introduction to the study and its purpose

A research budget and detailed timeline

A (flattering) statement about why the contact person/organisation is particularly qualified to contribute to the study

A section addressing issues surrounding confidentiality and data collection

Answer

Correct Answer: A research budget and detailed timeline

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How to approach an industry-based project?

Do some research on the industry partner you want to work with.

Think about what the industry partner can gain from working with you.

Make an effort to sell your project without raising unrealistic expectations.

All of these

Answer

Correct Answer: All of these

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Which one of the following will NOT contribute to ethical conduct? In research studies we need to ensure that ______

There is transparency when communicating to researchers and practitioners about the research findings

When we disguise the real aims of our research as otherwise research participants may feel encouraged not to tell the truth

The collection of data and the dissemination of results do not disadvantage those involved

All of these

Answer

Correct Answer: When we disguise the real aims of our research as otherwise research participants may feel encouraged not to tell the truth

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Which of the following statements is NOT good advice? In the conduct of fieldwork it is important to ______.

Have prior informed consent in writing from all interviewees

Protect the identity of informants including all notes and transcripts

Provide a list of all interviewees to the company management at the end of study to enhance transparency

Be sympathetic to different viewpoints expressed by informants

Answer

Correct Answer: Provide a list of all interviewees to the company management at the end of study to enhance transparency

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Which of the below statements are least likely to enhance your fieldwork? When conducting fieldwork (assuming you have managed to gain access), ______.

It is worth trying to find key informants who can help you to understand and explain the data you are receiving

It is important to tell people that you already know a lot about the organization and its industry, and you ask them to confirm and expand on your answers

You should be opportunistic by recognizing and accepting opportunities that are given to but dont be aggressively pushy

If you think you are being given little more than organizational PR about an event or project, ask politely if you can talk to some people who have been more critical about what took place

Answer

Correct Answer: It is important to tell people that you already know a lot about the organization and its industry, and you ask them to confirm and expand on your answers

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Which of the following statements, in your view, will be least helpful for gaining access to a company? Access to companies and organizations is facilitated if you ______.

Happen to have personal or family contacts there already

Manage to get the backing of trade associations and other cross industry organisations

Refuse to sign a non-disclosure agreement as this would place unacceptable limitations on the research

Are able to gain the support of a key gatekeeper who is already inside the organisation

Answer

Correct Answer: Refuse to sign a non-disclosure agreement as this would place unacceptable limitations on the research

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Which one of the following statements is NOT supported by the argument in Chapter 5?

All organizations are political in some senses.

Most management research will have some political implications.

The researcher needs to be alert for political nuances.

The researcher needs to be proactive in developing his or her political agenda from the outset.

Answer

Correct Answer: The researcher needs to be proactive in developing his or her political agenda from the outset.

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