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Survey in Communication Research MCQ

If the correctness of a response is essential for a job, then a(n) ________ test should be used.

Essay

Speed

Power

Objective

Answer

Correct Answer: Power

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Surveys give a good understanding of the “whys” behind the survey answers.

True

False

Answer

Correct Answer: False

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An advantage to using the mobile specific survey method is ______.

There is control over timing, pacing, and sequencing of questions

Respondents have time to consider questions and can answer questions in any order

Respondents have privacy

One can analyze the survey process itself

Answer

Correct Answer: Respondents have privacy

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Big data sets are so huge, complex and rapidly changing that the use of surveys as a research tool will soon end.

True

False

Answer

Correct Answer: False

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There are several problems with using surveys in your research. Which of the following are challenges with surveys?

There are large numbers of questions that are answered rapidly.

Survey design allows us to assess causal relationships.

Questions with limited response options give little understanding of “why.”

Consumers are often too willing to participate in the survey.

Answer

Correct Answer: Questions with limited response options give little understanding of “why.”

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One problem with surveys is having to decide whether the responses received are valid.

True

False

Answer

Correct Answer: True

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“Filter” questions or instructions ensure that respondents answer every question in a survey.

True

False

Answer

Correct Answer: False

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Survey results typically explain why respondents answered the way they did.

True

False

Answer

Correct Answer: False

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There are several survey response options you can use with online and mobile survey design. What is a response item that only permits one response from a list of options?

Check box

Test box

Slider

Radio button

Answer

Correct Answer: Radio button

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Cross-lagged surveys measure a dependent variable and an independent variable at two points in time.

True

False

Answer

Correct Answer: True

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Cohorts are groups of people defined, most typically, by having an event in common.

True

False

Answer

Correct Answer: True

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Surveys are used primarily for reasons of speed and cost-effectiveness.

True

False

Answer

Correct Answer: True

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A survey that measures the same items over time using the same questions but different populations is a ______ survey.

Cross-sectional

Panel

Trend

Cross-lagged

Answer

Correct Answer: Trend

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Question format and wording have little effect on respondents’ answers to survey questions.

True

False

Answer

Correct Answer: False

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Leading questions lead the respondent to give an answer the researcher wants rather than letting respondents respond in their own terms.

True

False

Answer

Correct Answer: True

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A questionnaire is a device for randomly generating questions.

True

False

Answer

Correct Answer: False

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Data sets so large, complex, or rapidly changing that traditional software are called as

Meta Data

Big Data

Large Data

Data About Data

Answer

Correct Answer: Big Data

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Questions that determine whether respondents are qualified to answer an upcoming question are called

Filter Question

Routing Questions

General Questions

Random Questions

Answer

Correct Answer: Filter Question

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Route respondents around survey questions they do not need to answer is called

Filter Question

Routing Questions

General Questions

Random Questions

Answer

Correct Answer: Routing Questions

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Branching is Route respondents around survey questions they do not need to answer.

True

False

Answer

Correct Answer: True

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A set of questions that move from general to specific or vice versa are called

Inverted Funnel

Funnel

Negative Wording

Double Negative

Answer

Correct Answer: Inverted Funnel

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A set of questions that move from general to specific or vice versa is called

Inverted Funnel

Funnel

Negative Wording

Double Negative

Answer

Correct Answer: Funnel

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A combination of negative wording with a double-barreled question are called

Double Negative

Negative Wording

Funnel

Inverted Funnel

Answer

Correct Answer: Double Negative

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Negative Wording are Questions phrased using a negative rather than a positive

True

False

Answer

Correct Answer: True

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Questions that ask two questions simultaneously but allow for only one answer are called

Leading Questions

Multiple-Choice Questions

Double-Barreled Questions

Dichotomous Questions

Answer

Correct Answer: Double-Barreled Questions

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Questions worded to lead respondents to a particular answer rather than to the one they might have genuinely given are called

Leading Questions

Multiple-Choice Questions

Double-Barreled Questions

Dichotomous Questions

Answer

Correct Answer: Leading Questions

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Questions that offer respondents a selection of answers from which they are instructed to select one or more are known as

Leading Questions

Multiple-Choice Questions

Double-Barreled Questions

Dichotomous Questions

Answer

Correct Answer: Multiple-Choice Questions

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Dichotomous Questions offers a choice between ____ possible answers

Answer

Correct Answer: 2

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An online survey response option that allows respondents to drag a pointer to select a precise point on a scale is called

Mouse

Slider

Bar

Click

Answer

Correct Answer: Slider

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An online survey response option that allows respondents to type responses in their own words are known as

Radio Buttons

Check Boxes

Text Boxes

Round Buttons

Answer

Correct Answer: Text Boxes

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A survey response format that allows respondents to select as many answers as they wish from a list is called

Radio Buttons

Check Boxes

Text Boxes

Round Buttons

Answer

Correct Answer: Check Boxes

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Choices presented in an online survey response format that permits only one response from a list is known as

Radio Buttons

Check Boxes

Text Boxes

Round Buttons

Answer

Correct Answer: Radio Buttons

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The proportion of respondents who fail to complete a survey once it is started is called _____ rate.

Break off

Breakup

Break out

None of these

Answer

Correct Answer: Break off

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Surveys conducted from a base such as a shopping mall. Interviewers ask passersby to participate in the survey thus eliminating the cost of door-to-door surveys called _____.

Intercept

Cross-lagged

Slope

None of above

Answer

Correct Answer: Intercept

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Surveys that measure the relationship between a dependent variable and an independent variable at two points in time are called cross lagged surveys.

True

False

Answer

Correct Answer: True

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A group of people defined most typically by having an event in common is called _____.

Panel

Pooled data

Platform bed

Cohort study

Answer

Correct Answer: Cohort study

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A group of the same individuals retained to answer questions over time i called a

Panel

Pooled data

Platform bed

Cohort study

Answer

Correct Answer: Panel

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Studies that measure the same items over time but draw different samples from the population to do so are known as _____.

Longitudinal Studies

Cross sectional surveys

Panel

Trend studies

Answer

Correct Answer: Trend studies

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Studies that track people’s changes in knowledge, attitude, or behavior over time is _____.

Longitudinal Studies

Cross sectional surveys

Panel

Trend studies

Answer

Correct Answer: Longitudinal Studies

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Surveys taken at one point in time are _____.

Cross sectional survey

Cross sectional study

Longitudinal

Qualitative

Answer

Correct Answer: Cross sectional survey

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A set of questions to which respondents reply is called a

Survey

Census

Poll

Questionnaire

Answer

Correct Answer: Questionnaire

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A research method in which predetermined, formatted questions are distributed to relatively large numbers of people is called a_____.

Survey

Census

Poll

Questionnaire

Answer

Correct Answer: Survey

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