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Survey in Communication Research MCQ

Survey in Communication Research MCQ

1. If the correctness of a response is essential for a job, then a(n) ________ test should be used.

Answer

Correct Answer: Power

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2. Surveys give a good understanding of the “whys” behind the survey answers.

Answer

Correct Answer: False

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3. An advantage to using the mobile specific survey method is ______.

Answer

Correct Answer: Respondents have privacy

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4. Big data sets are so huge, complex and rapidly changing that the use of surveys as a research tool will soon end.

Answer

Correct Answer: False

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5. There are several problems with using surveys in your research. Which of the following are challenges with surveys?

Answer

Correct Answer: Questions with limited response options give little understanding of “why.”

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6. One problem with surveys is having to decide whether the responses received are valid.

Answer

Correct Answer: True

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7. “Filter” questions or instructions ensure that respondents answer every question in a survey.

Answer

Correct Answer: False

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8. Survey results typically explain why respondents answered the way they did.

Answer

Correct Answer: False

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9. There are several survey response options you can use with online and mobile survey design. What is a response item that only permits one response from a list of options?

Answer

Correct Answer: Radio button

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10. Cross-lagged surveys measure a dependent variable and an independent variable at two points in time.

Answer

Correct Answer: True

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11. Cohorts are groups of people defined, most typically, by having an event in common.

Answer

Correct Answer: True

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12. Surveys are used primarily for reasons of speed and cost-effectiveness.

Answer

Correct Answer: True

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13. A survey that measures the same items over time using the same questions but different populations is a ______ survey.

Answer

Correct Answer: Trend

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14. Question format and wording have little effect on respondents’ answers to survey questions.

Answer

Correct Answer: False

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15. Leading questions lead the respondent to give an answer the researcher wants rather than letting respondents respond in their own terms.

Answer

Correct Answer: True

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16. A questionnaire is a device for randomly generating questions.

Answer

Correct Answer: False

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17. Data sets so large, complex, or rapidly changing that traditional software are called as

Answer

Correct Answer: Big Data

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18. Questions that determine whether respondents are qualified to answer an upcoming question are called

Answer

Correct Answer: Filter Question

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19. Route respondents around survey questions they do not need to answer is called

Answer

Correct Answer: Routing Questions

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20. Branching is Route respondents around survey questions they do not need to answer.

Answer

Correct Answer: True

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21. A set of questions that move from general to specific or vice versa are called

Answer

Correct Answer: Inverted Funnel

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22. A set of questions that move from general to specific or vice versa is called

Answer

Correct Answer: Funnel

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23. A combination of negative wording with a double-barreled question are called

Answer

Correct Answer: Double Negative

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24. Negative Wording are Questions phrased using a negative rather than a positive

Answer

Correct Answer: True

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25. Questions that ask two questions simultaneously but allow for only one answer are called

Answer

Correct Answer: Double-Barreled Questions

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26. Questions worded to lead respondents to a particular answer rather than to the one they might have genuinely given are called

Answer

Correct Answer: Leading Questions

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27. Questions that offer respondents a selection of answers from which they are instructed to select one or more are known as

Answer

Correct Answer: Multiple-Choice Questions

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28. Dichotomous Questions offers a choice between ____ possible answers

Answer

Correct Answer: 2

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29. An online survey response option that allows respondents to drag a pointer to select a precise point on a scale is called

Answer

Correct Answer: Slider

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30. An online survey response option that allows respondents to type responses in their own words are known as

Answer

Correct Answer: Text Boxes

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31. A survey response format that allows respondents to select as many answers as they wish from a list is called

Answer

Correct Answer: Check Boxes

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32. Choices presented in an online survey response format that permits only one response from a list is known as

Answer

Correct Answer: Radio Buttons

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33. The proportion of respondents who fail to complete a survey once it is started is called _____ rate.

Answer

Correct Answer: Break off

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34. Surveys conducted from a base such as a shopping mall. Interviewers ask passersby to participate in the survey thus eliminating the cost of door-to-door surveys called _____.

Answer

Correct Answer: Intercept

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35. Surveys that measure the relationship between a dependent variable and an independent variable at two points in time are called cross lagged surveys.

Answer

Correct Answer: True

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36. A group of people defined most typically by having an event in common is called _____.

Answer

Correct Answer: Cohort study

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37. A group of the same individuals retained to answer questions over time i called a

Answer

Correct Answer: Panel

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38. Studies that measure the same items over time but draw different samples from the population to do so are known as _____.

Answer

Correct Answer: Trend studies

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39. Studies that track people’s changes in knowledge, attitude, or behavior over time is _____.

Answer

Correct Answer: Longitudinal Studies

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40. Surveys taken at one point in time are _____.

Answer

Correct Answer: Cross sectional survey

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41. A set of questions to which respondents reply is called a

Answer

Correct Answer: Questionnaire

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42. A research method in which predetermined, formatted questions are distributed to relatively large numbers of people is called a_____.

Answer

Correct Answer: Survey

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