Validity is a specific research program or individual question/scale that measures what it is intended to measure.
Answer
Correct Answer:
True
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Triangulation is the use of multiple methods and/or data sources to reinforce the credibility of research findings is known as .
Answer
Correct Answer:
Triangulation
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A process to help organizations define their strengths, weaknesses, opportunities, and threats is known as _______ .
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Correct Answer:
Triangulation
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Research, Secondary includes the gathering of insights from research conducted by others, often involving the collection and analysis of a significant number of existing reports,
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Correct Answer:
True
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Research, Refinement is a research done in the middle stages of the campaign to ensure _________ are reaching audiences
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Correct Answer:
Both a & b
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Research, quantitative several key elements to determine their _______ .
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Correct Answer:
Both a & b
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Research, Qualitative focused on narrowing the scope to one or several key elements to determine their _______ .
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Correct Answer:
Both a & b
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Research, Primary conducted by practitioners to inform their understanding of the organization, ________ .
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Correct Answer:
Both a & b
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Research, Informalt include maintaining relationships with leadership and stakeholders, consuming ________ , following influencers on social media.
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Correct Answer:
Both a & b
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Which systematic techniques and accepted practices for social science research, including large-scale surveys ?
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Correct Answer:
Research, Formal
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Scientific research designed to establish whether one variable (independent) is influencing a second variable is known as _______ .
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Correct Answer:
Research, Experimental
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Research Evaluative is research to understand a campaign’s ________ inform future campaigns.
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Correct Answer:
Both a & b
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Research, Developmental is a formative research that is done as part of the campaign planning process. Often, it’s done to better understand an ________ .
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Correct Answer:
All of these
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Any group of people tied together by some common factor or interest is known as _______ .
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Correct Answer:
Publics
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A framework, process, and perspective that informs the analysis of data or information is known as _______ .
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Correct Answer:
Methodology
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Likert-type scale is a popular and established measurement item construction using an odd number of points .
Answer
Correct Answer:
True
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Generalizable is formal research using a sample makes the results applicable to a larger group than the study itself.
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Correct Answer:
Both a & b
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The content analyzed through research. Data can take many forms, from interviews _______ .
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Correct Answer:
Both a & b
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The process of analyzing data to look for critical themes, the frequency of particular words, phrases, or symbols, as well as collecting relevant metadata is known as _______ .
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Correct Answer:
Content analysis
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Coding is the process of identifying ________, or other symbols in a variety of materials .
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Correct Answer:
All of these
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Codebooks are particularly necessary when multiple individuals are coding the same set of data .
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Correct Answer:
True
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_______ are distinct from publics in that they are created or made distinct by the organization, rather than being self-selecting.
Answer
Correct Answer:
Audience
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