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Research Using Numbers MCQ

Ordinal measurement is basically rank ordering.

True

False

Answer

Correct Answer: True

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“Expert” or “panel” validity means that a group of experts have determined that a measure is valid.

True

False

Answer

Correct Answer: True

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Measurement is the process of finding out whether people or media content have more or less of an attribute we are interested in.

True

False

Answer

Correct Answer: True

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The measure that indicates some level of progression is ______.

Nominal

Ordinal

Interval

Ratio

Answer

Correct Answer: Ordinal

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Concurrent validity means scores on a measure correlate highly with other measures designed to measure exactly the same construct.

True

False

Answer

Correct Answer: True

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Measuring communication phenomena at the nominal or ordinal levels allows us to classify and rank them.

True

False

Answer

Correct Answer: True

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If there is a demonstrable agreement between the concept or construct you are trying to measure and other related concepts, it means you have ______ validity.

Construct

Face

Criterion

Convergent

Answer

Correct Answer: Construct

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Measuring communication phenomena at the nominal or ordinal levels allows us to use statistics as a reporting tool.

True

False

Answer

Correct Answer: False

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Assigning numbers to things seems to lend precision to an imprecise world. Why is this true?

Numbers are labels.

Numbers assign value.

They never vary.

They are easily understood.

Answer

Correct Answer: Numbers assign value.

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Divergent validity means scores on a measure accurately predict “real world” outcomes.

True

False

Answer

Correct Answer: False

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Validity means that Observer A and Observer B record the same thing if they are both observing it at the same time.

True

False

Answer

Correct Answer: False

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“Reification” refers to the problem of assuming that a measure itself is the reality it is supposed to measure.

True

False

Answer

Correct Answer: True

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A key to high intercoder reliability is thorough training of observers.

True

False

Answer

Correct Answer: True

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When doing research, we typically need questions that use interval or ratio scales because they are the ______.

Easiest to interpret

Easiest scales for subjects to use

Most reliable measures

Best way to measure strength of feelings

Answer

Correct Answer: Best way to measure strength of feelings

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Turning an abstract into a concrete thing is called _____.

Reification

Alienation

Erasure

Thingification

Answer

Correct Answer: Reification

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Predictive validity occurs when a measure successfully predicts a tangible outcome.

True

False

Answer

Correct Answer: True

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_____validity is demonstrated when a measure correlates highly with other measures designed to measure the same construct.

Concurrent

Divergent

Convergent

Divergent

Answer

Correct Answer: Concurrent

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_____ validity is demonstrated when a test or measure correlates highly with some tangible, external criterion

Criterion

Construct

Convergent

Construct

Answer

Correct Answer: Criterion

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Divergent validity is demonstrated when a measure of a construct or concept is shown to be unrelated to measures of unrelated concepts.

True

False

Answer

Correct Answer: True

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A demonstrable agreement between the concept or construct you are trying to measure and other related concepts is called _____ validity.

Convergent

Construct

Divergent

Panel

Answer

Correct Answer: Convergent

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Construct validity is demonstrated when the measures of one concept or construct agree with the measures of other related concepts is called _____ validity.

Construct

Panel

Face

Expert

Answer

Correct Answer: Construct

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A question or measure that appears to capture the concept it is intended to capture is called _____ validity.

Face

Content

Panel

Expert

Answer

Correct Answer: Face

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Validity as judged by a group of relevant experts is called panel validity.

True

False

Answer

Correct Answer: True

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Validity as judged by relevant experts is called expert validity.

True

False

Answer

Correct Answer: True

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The extent to which a measure fully represents a given concept, typically as judged by a panel of experts is called _____validity.

Content

Context

Index

Contempt

Answer

Correct Answer: Content

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A measure of whether the results obtained from an instrument that you are developing match the results obtained from a known, tested instrument designed for the same purpose is called Established Measures Reliability.

True

False

Answer

Correct Answer: True

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A way to determine inter-item reliability by correlating half the questions in a question set with the other half of the questions is called _____ technique.

Split-half

Split

Half

None of above

Answer

Correct Answer: Split-half

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A measure of whether the individual questions in a question set are ____in their results is called inter-item reliability.

Consistent

Persistent

Constant

Seagate

Answer

Correct Answer: Consistent

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A measure of whether all the questions in a question set are operationalizing the same concept and not different concepts is internal reliability.

True

False

Answer

Correct Answer: True

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A measure of the extent to which a test or measure performs consistently is called _____ coefficients.

Reliability

Validity

None of above

Both of them

Answer

Correct Answer: Reliability

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A measure of the extent to which two different coders code the same phenomenon the same way is called _____.

Intercoder

Inter rater

None of above

Both of above

Answer

Correct Answer: Intercoder

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To determine the reliability of a measure by testing and retesting it under the same conditions is called test-retest.

True

False

Answer

Correct Answer: True

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A measure of whether a test measures what it is supposed to measure is called _____.

Validity

Accuracy

Reliability

None of above

Answer

Correct Answer: Validity

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______ is a measure of the extent to which a test or measure performs consistently.

Reliability

Validity

Accuracy

Availability

Answer

Correct Answer: Reliability

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A scale anchored at opposite ends by opposing words is called semantic differential scale.

True

False

Answer

Correct Answer: True

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An interval scale on which respondents record their reactions to statements by checking their level of agreement is known as _____.

Likert scale

Rating scale

Likert type

Lineral scale

Answer

Correct Answer: Likert scale

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Questions that ask _____to order items according to their perceived importance or preference are called rank order questions.

Respondents

Responders

Participants

Infromants

Answer

Correct Answer: Respondents

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The process of transforming data into a simplified form, usually for computer processing is called _____.

Code

Ratio

Interval

Nominal

Answer

Correct Answer: Code

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In measurement, refers to a scale that contains a “true” zero is known as _____.

Ratio

Proportion

Interval

Percentage

Answer

Correct Answer: Ratio

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The distance between points on a scale is called interval.

True

False

Answer

Correct Answer: True

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Scales with some measure of progression are called _____.

Ordinal

Nominal

Cardinal

Interval

Answer

Correct Answer: Ordinal

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Nominal is based on _____ rather than scales or rank.

Names

Titles

Units

None of these

Answer

Correct Answer: Names

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Pertaining to such variables as age, marital status, income, and occupation is known as _____.

Demographic

Geographic

Socioeconomic

Firmographics

Answer

Correct Answer: Demographic

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Numbers assign value and relativity to phenomena.

True

False

Answer

Correct Answer: True

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Numerals are labels such as street numbers that cannot be computed are called _____.

Numerals

Numbers

Digits

Words

Answer

Correct Answer: Numerals

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The process of finding out whether people (or media content) have more or less of an attribute we are interested in are called _____.

Measurement

Metric

Evaluation

Scaling

Answer

Correct Answer: Measurement

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Practitioners of a now discredited “science” based on the assumption that people’s personalities could be assessed from the size and shape of their skulls are known as _____.

Phrenologist

Physiognomy

Crime

Neuroscience

Answer

Correct Answer: Phrenologist

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Measurement devices used to locate an individual’s ranking on some attribute are called ____.

Scales

Variables

Boolean operators

None of above

Answer

Correct Answer: Scales

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