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Content Analysis of Communication Research MCQ

Content analysis cannot be used in such areas as organizational communication and interpersonal communication.

True

False

Answer

Correct Answer: False

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Computer analysis of content can be challenging and complex. Many words have multiple meanings. What is the process of examining a word in its context and assigning it the most appropriate meaning?

Stemming

Lemmatization

Defining

Disambiguation

Answer

Correct Answer: Disambiguation

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In content analysis, syntactical units are units of language such as words or sentences.

True

False

Answer

Correct Answer: True

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“Does violent television content cause insensitivity to violence?” is a question that content analysis can answer.

True

False

Answer

Correct Answer: False

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Content analysis cannot be used to analyze the behavior of individuals.

True

False

Answer

Correct Answer: False

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Content analysis can have 100% reliability if the researcher uses computers because content analysis software will automatically code all occurrences of a unit of text the same way.

True

False

Answer

Correct Answer: True

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The results of a content analysis are important, but more important are the connections and conclusions drawn from the results. What are the conclusions drawn from the results?

Question of coding units

Coding decisions

Question of inference

Decoding content

Answer

Correct Answer: Question of inference

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In content analysis, propositional units are structures such as stories or dramas.

True

False

Answer

Correct Answer: True

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Conventional analytic techniques face new challenges and opportunities when conducting content analysis on the web because of what?

Size

Complexity

Ephemerality of web content

All of these

Answer

Correct Answer: All of these

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It is NOT possible to determine the degree to which content analysis coders are in agreement.

True

False

Answer

Correct Answer: False

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A content analysis that seeks to understand interactions among members of a group and the different roles they play is a(n) ______.

Interaction

Invariate

Group oriented

Transactional

Answer

Correct Answer: Interaction

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When conducting a content analysis, we have to make sure the variables and concepts we are testing are manifest. What does this mean?

They are abstract or latent.

They are tangible and observable.

They are spoken words.

They are quantitative.

Answer

Correct Answer: They are tangible and observable.

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The software tool that starts with a URL or web address and then searches for additional linked URLs is known as web ______.

Scraping

Searching

Crawling

Probing

Answer

Correct Answer: Crawling

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Content analysis data cannot be analyzed statistically.

True

False

Answer

Correct Answer: False

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URL is Uniform Resource Locator. Commonly known as a web address, a URL is an Internet address that specifies an item’s location on a computer network and a protocol for accessing it.

True

False

Answer

Correct Answer: True

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This content analysis term refers to the display of a word and the words surrounding it is called as

KWCI

KIWC

KSIC

KWIC

Answer

Correct Answer: KWIC

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High frequency words such as pronouns and prepositions that in content analysis may be removed in order to focus on nouns and verbs is called

Stop Words

Last Words

Keywords

None of these

Answer

Correct Answer: Stop Words

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Content analysis procedure for grouping words according to a common dictionary definition is called

Disambiguation

Ambiguation

Stemming

Lemmatization

Answer

Correct Answer: Lemmatization

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Content analysis term for grouping different words by a common stem is known as

Disambiguation

Ambiguation

Stemming

Lemmatization

Answer

Correct Answer: Stemming

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The process in content analysis of assigning a word the most appropriate meaning out of all possible meanings is called

Disambiguation

Ambiguation

Stemming

Lemmatization

Answer

Correct Answer: Disambiguation

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Web-based data storage, typically offered by a hosting company is called

Cloud Storage

Web storage

Hard storage

Host storage

Answer

Correct Answer: Cloud Storage

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Portable document format is also called

PDF

Printale

IMAGE

FILE

Answer

Correct Answer: PDF

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API Stands for ______

Application programming interface

Application performance interface

Application programming intelligence

Application performance intelligence

Answer

Correct Answer: Application programming interface

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Collecting documents from the web to download as text is called

Web Scraping

Data scraping

Stemming

Web Crawling

Answer

Correct Answer: Web Scraping

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Compiling a list of websites by starting with a predetermined site and following the links to it is called

Web Scraping

Data scraping

Stemming

Web Crawling

Answer

Correct Answer: Web Crawling

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Research that seeks to document and understand group roles and interactions among members of a group is called

Interaction Analysis

Interaction Theory

Socialization Analysis

Socialization Theory

Answer

Correct Answer: Interaction Analysis

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Coding Scheme is a systematic way of ______ units of analysis

Classifying

Categorizing

Both of these

None of these

Answer

Correct Answer: Both of these

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Latent could also be called

Manifest

Apparent

Observable

Hidden

Answer

Correct Answer: Hidden

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Manifest means _____

Apparent

Latent

Hidden

Not apparent

Answer

Correct Answer: Apparent

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A ________technique for describing the manifest content of communications.

Quantitative

Qualitative

Numeric

Traditional

Answer

Correct Answer: Quantitative

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