1. _________ has/have helped firms to concentrate on their core business.
Answer
Correct Answer:
Outsourcing
Note: This Question is unanswered, help us to find answer for this one
2. Alex is creating a marketing plan for his best friend’s restaurant. He visits the local library to gather data on the restaurant industry. Alex is collecting what kind of data?
Answer
Correct Answer:
Secondary data
Note: This Question is unanswered, help us to find answer for this one
3. Employees at People First Credit Union are encouraged by management to establish long-term buyer–seller relationships. They strive to learn each customer’s name so that they can be greeted as they walk in the door. This is an example of which business concept?
Answer
Correct Answer:
Relationship marketing
Note: This Question is unanswered, help us to find answer for this one
4. The process of determining what the responses to research mean is referred to as ______.
Answer
Correct Answer:
Data analysis
Note: This Question is unanswered, help us to find answer for this one
5. Qualitative data produces useful results if the researcher is looking for ______.
Answer
Correct Answer:
Open-minded responses to probing questions
Note: This Question is unanswered, help us to find answer for this one
6. The philosophy of a business in which the wants and needs of customers are determined before goods and services are produced is referred to as the ______.
Answer
Correct Answer:
Marketing concept
Note: This Question is unanswered, help us to find answer for this one
7. Primary data that cannot be analyzed statistically is called ______.
Answer
Correct Answer:
Qualitative data
Note: This Question is unanswered, help us to find answer for this one
8. Which of the following is a black box influence that is internal to the consumers’ mind?
Answer
Correct Answer:
Motives and needs
Note: This Question is unanswered, help us to find answer for this one
9. Marketing data that a business collects for its own specific purposes is referred to as ______.
Answer
Correct Answer:
Primary data
Note: This Question is unanswered, help us to find answer for this one
10. Buyer’s remorse is also known as ______.
Answer
Correct Answer:
Cognitive dissonance
Note: This Question is unanswered, help us to find answer for this one
11. Secondary data can be defined as being ______.
Answer
Correct Answer:
Data sources which already exist
Note: This Question is unanswered, help us to find answer for this one
12. Sandra is excited about going shoe shopping with her friends later in the day. Before she goes, she thinks about the stores she wants to visit and the brands that she would like to try. These are all part of Sandra’s ______.
Answer
Correct Answer:
Evoked set
Note: This Question is unanswered, help us to find answer for this one
13. The first step in the decision-making process that leads to a purchase is ______.
Answer
Correct Answer:
Problem recognition
Note: This Question is unanswered, help us to find answer for this one
14. Arthur, a grocery store manager, politely asks customers to fill out a three-question survey about their shopping experience as they are leaving the store. The data collected from these surveys would best be described as ______.
Answer
Correct Answer:
Primary data
Note: This Question is unanswered, help us to find answer for this one
15. Potential problems with ______ is that it may not be specific or detailed enough for the needed purpose.
Answer
Correct Answer:
Secondary information
Note: This Question is unanswered, help us to find answer for this one
16. ______ is the remorse that potential buyers feel after making a major purchase.
Answer
Correct Answer:
Cognitive dissonance
Note: This Question is unanswered, help us to find answer for this one
17. Select the correct statements about target markets:
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
18. Segmentation variables are the _____ to group people who are more likely to purchase a product.
Answer
Correct Answer:
Both a and b
Note: This Question is unanswered, help us to find answer for this one
19. Secondary data is the marketing data that has been _____ available by an outside source.
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
20. Sales forecast is the quantity of products a business plans to sell during a _____ period.
Answer
Correct Answer:
Future Time
Note: This Question is unanswered, help us to find answer for this one
21. _____ is the philosophy of business that concentrates on establishing a long-term buyer–seller relationship for the benefit of both parties.
Answer
Correct Answer:
Relationship Marketing
Note: This Question is unanswered, help us to find answer for this one
22. The philosophy of a business that concentrates more on the customers that the business makes than on product needs.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
23. Primary data is the marketing data that a business collects for its own _____.
Answer
Correct Answer:
Specific purposes
Note: This Question is unanswered, help us to find answer for this one
24. Niche marketing is segmenting populations of people into larger target markets.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
25. Treating entire populations of people as potential customers for specific products is called?
Answer
Correct Answer:
Mass Marketing
Note: This Question is unanswered, help us to find answer for this one
26. Market segmentation is breaking down populations of people into _____ markets.
Answer
Correct Answer:
Both a and b
Note: This Question is unanswered, help us to find answer for this one
27. Market research is the process of gathering information about _____ that will improve marketing efforts.
Answer
Correct Answer:
Consumers
Note: This Question is unanswered, help us to find answer for this one
28. Marketing strategy is What the marketing efforts of a business are intended to accomplish and how the business will achieve its _____,
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
29. Individualized marketing is adjusting the marketing mix of a business to treat individual persons as United target markets.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
30. The group of _____ that comes to a customer’s mind when she thinks of a type of product is called Evoked Set.
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
31. Cognitive dissonance is the conflict (i.e., remorse) that buyers feel _____ making a major purchase.
Answer
Correct Answer:
After
Note: This Question is unanswered, help us to find answer for this one
32. Big data is a huge amount of information that shows conclusions via _____ ?
Answer
Correct Answer:
Both a and b
Note: This Question is unanswered, help us to find answer for this one
