General Business Marketing MCQs

1. The core product is the __________ layer in the product concept.

2. The ideal marketing objective is ________.

3. Standard markup pricing is considered to be a __________ approach to pricing.

4. The sum of fixed cost and variable cost represents __________.

5. Traditional direct marketing tools includes __________.

6. Successful businesses are built on ________.

7. The first step in global channel planning, as is often the case in marketing, is to ________.

8. The purpose of profitability control is to ________.

9. __________ is an extreme form of a targeting strategy.

10. __________ is the practice of colluding with other firms to control prices.

11. __________ pricing tactics lower the price of a product below cost.

12. ___________ is a strength of direct marketing and interactive marketing in the promotion mix.

13. "now available—the latest fall fashions" is an example of a(n) __________ advertising message.

14. Analysis of a firm's internal environment identifies the firm's ________.

15. Analysis of the external environment of an organization identifies the organization's ________.

16. ________ refers to the practice of including ethnic themes within a company's mainstream marketing.

17. The first step in developing the promotion program is to __________.

18. Auction sites like ebay have increased opportunities for __________ marketing.

19. A possible unintended effect of business legislation is ________.

20. A product is __________ that can be offered through a voluntary marketing exchange.

21. Value marketing is the strategy of offering consumers ________.

22. When responding to an rfp the b2b marketer may __________.

23. A "no-haggle" pricing policy is a type of _____ pricing strategy.

24. A firm that brings in outside companies to accomplish supply chain activities is using ________.

25. A marketing intermediary would most likely help a firm by ________.

26. A successful niche marketing strategy relies on a firm's ________.

27. A(n) ________ is considered a marketing intermediary.

28. A(n) ________ is the variable amount in a salesperson's compensation.

29. An attractive product idea must be developed into a ________.

30. An intermediary who ________ legally owns the goods being handled.

31. Consistency of a product mix refers to the ________.

32. ________ carry a narrow assortment of product lines with deep assortments within those lines.

33. A firm that uses direct marketing would most likely sell its products through ________.

34. A firm would benefit from a production orientation when _____.

35. A firm's internal business environment does not include its ________.

36. A(n) _____ is a global intermediary who brings the buyer and seller together.

37. ________ are two or more outlets that are commonly owned and controlled.

38. ________ contributes to a product's usefulness as well as to its looks.

39. Both market penetration strategies and market development strategies primarily involve ________.

40. Both product development strategies and diversification strategies involve ________.

41. Brands that are owned by ___________ are called private-label brands.

42. Brands that meet consumers' initial buying criteria are called the ________ set.

43. Car rental firms, hair dressers, and management consultants provide ________.

44. Communicating and delivering value focuses on _____________________.

45. Companies are likely to gain ________ through speedy, convenient, or careful delivery of products.

46. Competitive parity and task methods are considered when making decisions about ________.

47. Consumer goods such as soap, milk, and deodorants are generally classified as _____ products.

48. Consumer perceptions of the product's value set the ________ for prices.

49. Consumers usually perceive higher-priced products as ________.

50. Creative strategies refer to the ________.

51. Decentering is a hybrid of _____ translation.

52. Describing available services and support is most likely a goal of __________ advertising.

53. Direct marketers make use of _____ to segment and target their markets.

54. Direct online marketing allows zappos to track a user, but it does not help track __________.

55. Encouraging customers to switch brands is most likely the objective of ________ advertising.

56. Exceeding customer expectations is often referred to as ___________.

57. Experimental research is best suited for gathering ________ information.

58. Federal legislation on price-fixing requires that sellers set their prices ________.

59. In a modified rebuy situation, __________ are likely to have an advantage in getting the order.

60. In a swot analysis, ________ include favorable trends in the external environment.

61. In general, a company should enter only segments in which it can ________ and ________.

62. In managing their international marketing activities, most companies first ________.

63. In one-to-one marketing, the final step is to ________.

64. In the _____ stage of the product life cycle, organizations focus on building primary demand.

65. In the past, __________ controlled supply chains.

66. In the prospecting and qualifying step of the selling process, the salesperson __________.

67. Internal factors that affect pricing include ________.

68. Lengthening a product line beyond its current range is referred to as product line ________.

69. Meeting competition and nonprice competition are types of _____ pricing objectives.

70. Moving products and materials from suppliers to the factory is known as ________ logistics.

71. The ________ market is the part of the qualified available market the company decides to pursue.

72. The five product levels constitute a ________. at each level more customer value is added.

73. The introduction of diet coke by the coca-cola company is an example of ________.

74. The preapproach stage occurs __________ and extends the qualification of leads procedure.

75. The presentation stage of the selling process most likely involves ________.

76. The purpose of business legislation is primarily based on ________.

77. The reputation and well-known brand name of rolex watches represents a ____ for rolex.

78. The two dimensions the bcg approach uses to evaluate and manage sbus are ________.

79. Total customer satisfaction is measured based on the relationship of ________.

80. With target costing, marketers first ________ and then ________.

81. A(n) _____ is the result of applying human or mechanical efforts to people or objects.

82. Materials and parts, capital items, and supplies and services are groups of _____ products.

83. The identity of the _____ is the most difficult role for salespeople to pinpoint.

84. An organization practicing ______ aims all its efforts at satisfying its customers—at a profit.

85. ____ are more consumer-driven than traditional media.

86. Market planning is a type of ________.

87. Market segmentation stresses __________ and relating them to specific marketing actions.

88. Marketers classify convenience products as ________.

89. Marketers must be careful to guard against stereotypes when using ________.

90. Marketers use _____ when they want to have as much control as possible over publicity.

91. Marketers usually identify niches by ________.

92. Marketing channels refer to the _____ element of the marketing mix.

93. Marketing managers cannot control _____, but they can sometimes influence it.

94. Marketing strategy begins with _____.

95. Markup is measured either as a percentage of ____ or a percentage of ____.

96. Survey research is the approach best suited for gathering __________.

97. The _____ is perceived as a consumer advocate during the advertising planning process.

98. Most advertising experts suggest that billboard copy should not exceed ____ words.

99. The responses marketers seek from prospects include all of the following except ________.

100. Vals is the most widely used __________ segmentation tool.

101. Viral marketing is least likely to occur via ________

102. The first step of the market planning process involves closely examining the ________.

103. The more formal the vertical marketing system, the _______.

104. ________ is not part of the market research process.

105. _____ is market segmentation on the basis of personality, motives, lifestyles, and geodemographics.

106. ________ is not one of the five primary activities in the value chain.

107. A major advantage of a mail survey is that it ________.

108. A toothpaste tube is an example of a ________ package.

109. The disadvantage of geographic sales orientation is that _____.

110. A return of part of the purchase price to the consumer is known as a _____.

111. A marketing channel helps to create ______ utility?

112. A _____ specifies a target market and a related marketing mix.

113. _____ refers to the availability of the product to the customer at the desired time and location.

114. __________ is the total combined values of all of the company?s customers.

115. __________ sell to manufacturers rather than to retailers.

116. _____________ is when a business uses one brand name to cover a variety of products?

117. Because buyers make _____ in their decision processes, salespeople should be prepared for it.

118. Business markets are similar to consumer markets in that ________.

119. Business-to-business markets include all of the following except ____ markets.

120. All internal organizational practices should be aligned around ____.

121. A _____ brand refers to a brand name owned by a manufacturer or a producer.

122. _____ are marketing intermediaries that sell directly to final consumers.

123. A moment of truth occurs when employees and ________ have contact.

124. Outsourced accounting is an example of ________.

125. Identifying and developing potential customers is an important aspect of ________.

126. In most countries, __________ is(are) among the largest purchasers of goods and services.

127. A firm's decision to identify and develop new markets for existing products is a ________ strategy.

128. A firm's profit margin, or return on sales, is computed by dividing ________.

129. All of the following are forms of utility created by marketing processes except ________.

130. All of the groups within a company are called the ________.

131. Large companies may manage a number of very different businesses called _____.

132. Yelp and tripadvisor are both examples of ________.

133. _____ change is a change in the organization's product or service outputs.

134. _____ is the degree to which a product can be sampled on a limited basis.

135. _____ is the driving consideration across the four dimensions of corporate social responsibility.

136. _____ is the first stage in the problem-solving approach to selling.

137. _____ refer to higher-level organizational goals taking over specific individual or group goals.

138. A customer who is both loyal and profitable is referred to as a ________.

139. A flash mob is a type of ________.

140. A product line is considered to be too long if the manager can ________.

141. A product line is most likely too short if managers can ________.

142. A restaurant review published in the local newspaper is an example of __________.

143. According to the five-step model of the marketing process, the first step in marketing is ________.

144. After ideas are screened, the next stage of the new product development process is _____.

145. All of the following are stages in the product life cycle except ________.

146. All of the following are steps in new product development except ________.

147. An innovation management system would most likely be used by ________.

148. Apple encourages customers to form local apple user groups. this is an example of a ________.

149. As an official sponsor of the olympics, the coca-cola company engages in _____ marketing.

150. As production moves up, the average cost per unit decreases because ________.

151. Being socially responsible is generally considered _______.

152. Brand awareness and market share are both examples of ________.

153. Consumers usually know a good deal about ________ and are loyal to specific brands.

154. Customer-driven marketing is most effective when ________.

155. Developing marketing strategies is the __________ step in the market planning process.

156. Developing pricing tactics is the __________ and final step in the price planning process.

157. Differentiated marketing leads to higher sales and _____________?

158. Financing is one of the _____ functions of marketing.

159. From a marketing viewpoint, price is _____ exchanged for the ownership or use of a good or service.

160. Furniture, major appliances, clothing, and hotel services are classified as __________ products.

161. Hotels.com, an information leader in hotel reservations, is an example of a ________ company.

162. In _____ decision making, participation by middle management tends to be deemphasized.

163. In __________ auction, many sellers compete to provide goods or services for a single buyer.

164. In complex selling situations, personal selling can be very effective because it is __________.

165. In the field of personal selling, ________ is a predictor of success.

166. In the world of marketing, __________ are ideas about products or services.

167. Intangible products that are paid for and used, but not owned are known as _____.

168. Introducing existing products to new markets is part of a __________ strategy.

169. Is the targeting approach of the past; _____ is the targeting approach of the future.

170. Marketing misnomers occur because many people think of marketing as __________.

171. Marketing plans are often viewed as ______.

172. Marketing today ____________.

173. Markets that are underserved and can create opportunity for a new product are referred to as _____.

174. Media buying is an example of a(n) _____ market.

175. New product development starts with __________.

176. Newspapers offer advertisers ________, which allows them to target specific consumer groups.

177. Rising costs and inflation are part of the uncontrollable ______________ environment.

178. The three major phases of a marketing plan are _______.

179. Top marketing companies such as coca-cola, apple, and nike employ ________.

180. Wedding rice, birthday candles, and diplomas are considered ________.

181. When the total market expands, the market ________ usually gains the most.

182. When we need a(n) ________, price and product quality may be irrelevant to our purchase decision.

183. Wholesalers most likely discourage less-profitable customers by ________.

184. Without new products or services, the values of the firm will ultimately _________.

185. Within groups, informal rules of behavior are called ________.

186. As a cost of doing business, advertising is paid for by the _____.

187. __________ is not a marketing function.

188. An example of __________ utility involves intermediaries shipping goods to buyers of a product.

189. James is influenced by his work environment. he will likely _____.

190. One drawback to viral marketing is that __________.

191. One major objective of a market-penetration pricing strategy is to __________.

192. A _____ strategy concentrates on finding new markets for existing products.

193. A _____ strategy focuses on developing entirely new products for new markets.

194. A _______ refers to the use of the same brand in a different product line.

195. _________ is not a characteristic important in influencing an innovation's rate of adoption.

196. An expatriate is an employee _____.

197. With _____, marketers group people by their values, attitudes, personality, and lifestyle.

198. For a store using ______________, many items will go on sale each week?

199. In a market with many sellers, businesses compete for customers by offering _____ and _____.

200. In a market with price controls, there can be _____ or _____ of goods and services.

201. Marketers define a ________ as any physical good, service, or idea that satisfies a want or need.

202. Most new-product activities are devoted to ________.

203. New purchases of new products are called _______.

204. Possession utility is the benefit marketing provides by __________.

205. Psychographic segmentation divides buyers into different segments based on __________.

206. Salespeople write up their completed activities in a(n) ________.

207. Setting one price for all buyers of a product or service is referred to as __________.

208. The _____ is the difference between the retail price and the cost of an item.

209. The __________ stage of the personal selling process involves asking for the order?

210. The benefits the buyer indicates are important are called ______________.

211. Fill in the blank: the above graphic uses a ___________ to help organize hosted files.

212. The term ________ refers to the legal, tangible evidence of ownership of goods.

213. The final phase of the 3-x-3 writing process focuses on ________.

214. A typical focus group has ________ members.

215. The advertising campaign ""beef, it's what's for dinner,"" is an example of ________ advertising.

216. The 80/20 rule is most directly related to ________ segmentation.

217. Competitive marketing intelligence uses _________ data sources.

218. Conjoint studies are run to understand how consumers make __________.

219. Facts about the chip category obtained from acnielsen are _______.

220. Everything that a business does to keep its customers happy is called ________.

221. Sheets of copper shipped to a factory for plumbing pipes are an example of ________.

222. _____ are nonfinancial forms of compensation provided to employees.

223. Coupons, rebates, samples, and sweepstakes are all examples of __________.

224. The __________ equation = (unit price x quantity sold) - total cost.

225. For b2b salespeople, usually the easiest sale is a(n) __________ situation.

226. ________ advertising would most likely result in attack ads between competitors.

227. Carmex partnered with __________ because s/he used one of its products.

228. According to the price equation, final price equals list price minus __________ plus extra fees.

229. Building open and honest relationships with communication is an example of zappos' __________.

230. By providing good customer service, firms __________ their products or services.

231. Healthy choice is a ____ manufactured by conagra foods, which is a ____.

232. By participating in the service delivery process, customers cocreate _____ for themselves.

233. _________ messages encourage potential buyers to make an immediate purchase decision.

234. __________ utility is usually provided by producers rather than marketers.

235. A ___ is a temporary price reduction to resellers for purchasing specified quantities of a product.

236. A company's ____________ are the priorities, principles, and beliefs that guide the company.

237. A firm's ________ is its entire range of products.

238. An organization's culture reflects the __________ that guide(s) its employees' behavior.

239. In _____, the buyer is often the only member of the buying center involved in the process.

240. __________ marketers include manufacturers, intermediaries, institutions, and the government.

241. A data ____ is a central storehouse of information about a systems data.

242. A _______ bend is necessary when attaching a piece of conduit between outlet boxes on facing walls.

243. A ____ is identified once the buyer acknowledges the importance of benefit.

244. A buyer who says "your company is too small to meet my needs" is expressing a _____.

245. The value that comes from a products particular feature is referred to as a ____.

246. Fill in the blank: to effectively tell your business story, you need ________________.

247. Tools from companies like marketo and hubspot are useful in _________________________.

248. ________ is often the most difficult but most critical step in the research process.

249. 1. __________ segmentation organizes customers into groups on the basis of where they live.

250. A _____ is an unobservable concept that is measured by a group of related variables.

251. A ________ is formed when a firm entering a market pools its resources with those of a local firm.

252. A differentiated targeting strategy is a strategy that __________.

253. __________ are part of the buyers black box and produce certain responses.

254. Vertical conflicts in distribution channels are conflicts that occur between ________.

255. Walmart has a(n) ___________ strategy.

256. In centrally planned economies, ________ control, plan, and direct tourist development.

257. _________ is an assessment of what the customer gets compared with what the customer gives up.

258. A company that uses a(n) ________ targeting strategy is appealing to a broad spectrum of people.

259. According to the typical demand curve, lower prices will result in _____ being sold.

260. Companies are price-takers when ________.

261. Companies today see channel members as first-line customers and practice strong ________.

262. Fill in the blank: instagram stories are a great way to _____________.

263. For a code of ethics to encourage ethical decision making and behavior in a company, _____.

264. One of the most difficult types of objections to overcome is one based on ____.

265. The sales message varies little from customer to customer in a(n) _____.

266. When available, statistics from ____ carry the highest credibility as statistical proof providers.

267. When preparing printed materials and visuals, a salesperson should remember ____.

268. A(n) __________ is a 13-digit code retailers can use to track inventory.

269. One's ____ are those that consistently rank higher than others and guide one's behavior.

270. _________________________ systems help a firm to analyze, model, and optimize its supply chain.

271. A ________ is a facility for the receipt, storage, and redistribution of goods to company stores.