1. __________ is an extreme form of a targeting strategy.
2. In a modified rebuy situation, __________ are likely to have an advantage in getting the order.
3. The two dimensions the bcg approach uses to evaluate and manage sbus are ________.
4. Market segmentation stresses __________ and relating them to specific marketing actions.
5. All of the following are forms of utility created by marketing processes except ________.
6. New product development starts with __________.
Business Marketing MCQs | Topic-wise