Market segmentation stresses __________ and relating them to specific marketing actions.

Marketers classify convenience products as ________.

Marketers must be careful to guard against stereotypes when using ________.

Marketers use _____ when they want to have as much control as possible over publicity.

Marketers usually identify niches by ________.

Marketing channels refer to the _____ element of the marketing mix.

Within groups, informal rules of behavior are called ________.

Without new products or services, the values of the firm will ultimately _________.

Wholesalers most likely discourage less-profitable customers by ________.

When we need a(n) ________, price and product quality may be irrelevant to our purchase decision.

When the total market expands, the market ________ usually gains the most.