When we need a(n) ________, price and product quality may be irrelevant to our purchase decision.

Wholesalers most likely discourage less-profitable customers by ________.

Without new products or services, the values of the firm will ultimately _________.

Within groups, informal rules of behavior are called ________.

As a cost of doing business, advertising is paid for by the _____.

__________ is not a marketing function.

Marketers use _____ when they want to have as much control as possible over publicity.

Marketers must be careful to guard against stereotypes when using ________.

Marketers classify convenience products as ________.

Market segmentation stresses __________ and relating them to specific marketing actions.

Market planning is a type of ________.