Business Marketing MCQ Questions Answers

1. A ________ is a facility for the receipt, storage, and redistribution of goods to company stores.

2. _________________________ systems help a firm to analyze, model, and optimize its supply chain.

3. One's ____ are those that consistently rank higher than others and guide one's behavior.

4. A(n) __________ is a 13-digit code retailers can use to track inventory.

5. When preparing printed materials and visuals, a salesperson should remember ____.

6. When available, statistics from ____ carry the highest credibility as statistical proof providers.

7. The sales message varies little from customer to customer in a(n) _____.

8. One of the most difficult types of objections to overcome is one based on ____.

9. For a code of ethics to encourage ethical decision making and behavior in a company, _____.

10. Fill in the blank: instagram stories are a great way to _____________.

11. Companies today see channel members as first-line customers and practice strong ________.

12. Companies are price-takers when ________.

13. According to the typical demand curve, lower prices will result in _____ being sold.

14. A company that uses a(n) ________ targeting strategy is appealing to a broad spectrum of people.

15. _________ is an assessment of what the customer gets compared with what the customer gives up.

16. In centrally planned economies, ________ control, plan, and direct tourist development.

17. Walmart has a(n) ___________ strategy.

18. Vertical conflicts in distribution channels are conflicts that occur between ________.

19. __________ are part of the buyers black box and produce certain responses.

20. A differentiated targeting strategy is a strategy that __________.

21. A ________ is formed when a firm entering a market pools its resources with those of a local firm.

22. A _____ is an unobservable concept that is measured by a group of related variables.

23. 1. __________ segmentation organizes customers into groups on the basis of where they live.

24. ________ is often the most difficult but most critical step in the research process.

25. Tools from companies like marketo and hubspot are useful in _________________________.

26. Fill in the blank: to effectively tell your business story, you need ________________.

27. The value that comes from a products particular feature is referred to as a ____.

28. A buyer who says "your company is too small to meet my needs" is expressing a _____.

29. A ____ is identified once the buyer acknowledges the importance of benefit.

30. A _______ bend is necessary when attaching a piece of conduit between outlet boxes on facing walls.

31. A data ____ is a central storehouse of information about a systems data.

32. __________ marketers include manufacturers, intermediaries, institutions, and the government.

33. In _____, the buyer is often the only member of the buying center involved in the process.

34. An organization's culture reflects the __________ that guide(s) its employees' behavior.

35. A firm's ________ is its entire range of products.

36. A company's ____________ are the priorities, principles, and beliefs that guide the company.

37. A ___ is a temporary price reduction to resellers for purchasing specified quantities of a product.

38. __________ utility is usually provided by producers rather than marketers.

39. _________ messages encourage potential buyers to make an immediate purchase decision.

40. By participating in the service delivery process, customers cocreate _____ for themselves.

41. Healthy choice is a ____ manufactured by conagra foods, which is a ____.

42. By providing good customer service, firms __________ their products or services.

43. Building open and honest relationships with communication is an example of zappos' __________.

44. According to the price equation, final price equals list price minus __________ plus extra fees.

45. Carmex partnered with __________ because s/he used one of its products.

46. ________ advertising would most likely result in attack ads between competitors.

47. For b2b salespeople, usually the easiest sale is a(n) __________ situation.

48. The __________ equation = (unit price x quantity sold) - total cost.

49. Coupons, rebates, samples, and sweepstakes are all examples of __________.

50. _____ are nonfinancial forms of compensation provided to employees.

51. Sheets of copper shipped to a factory for plumbing pipes are an example of ________.

52. Everything that a business does to keep its customers happy is called ________.

53. Facts about the chip category obtained from acnielsen are _______.

54. Conjoint studies are run to understand how consumers make __________.

55. Competitive marketing intelligence uses _________ data sources.

56. The 80/20 rule is most directly related to ________ segmentation.

57. The advertising campaign ""beef, it's what's for dinner,"" is an example of ________ advertising.

58. A typical focus group has ________ members.

59. The final phase of the 3-x-3 writing process focuses on ________.

60. The term ________ refers to the legal, tangible evidence of ownership of goods.

61. Fill in the blank: the above graphic uses a ___________ to help organize hosted files.

62. The benefits the buyer indicates are important are called ______________.

63. The __________ stage of the personal selling process involves asking for the order?

64. The _____ is the difference between the retail price and the cost of an item.

65. Setting one price for all buyers of a product or service is referred to as __________.

66. Salespeople write up their completed activities in a(n) ________.

67. Psychographic segmentation divides buyers into different segments based on __________.

68. Possession utility is the benefit marketing provides by __________.

69. New purchases of new products are called _______.

70. Most new-product activities are devoted to ________.

71. Marketers define a ________ as any physical good, service, or idea that satisfies a want or need.

72. In a market with price controls, there can be _____ or _____ of goods and services.

73. In a market with many sellers, businesses compete for customers by offering _____ and _____.

74. For a store using ______________, many items will go on sale each week?

75. With _____, marketers group people by their values, attitudes, personality, and lifestyle.

76. An expatriate is an employee _____.

77. _________ is not a characteristic important in influencing an innovation's rate of adoption.

78. A _______ refers to the use of the same brand in a different product line.

79. A _____ strategy focuses on developing entirely new products for new markets.

80. A _____ strategy concentrates on finding new markets for existing products.

81. One major objective of a market-penetration pricing strategy is to __________.

82. One drawback to viral marketing is that __________.

83. James is influenced by his work environment. he will likely _____.

84. An example of __________ utility involves intermediaries shipping goods to buyers of a product.

85. __________ is not a marketing function.

86. As a cost of doing business, advertising is paid for by the _____.

87. Within groups, informal rules of behavior are called ________.

88. Without new products or services, the values of the firm will ultimately _________.

89. Wholesalers most likely discourage less-profitable customers by ________.

90. When we need a(n) ________, price and product quality may be irrelevant to our purchase decision.

91. When the total market expands, the market ________ usually gains the most.

92. Wedding rice, birthday candles, and diplomas are considered ________.

93. Top marketing companies such as coca-cola, apple, and nike employ ________.

94. The three major phases of a marketing plan are _______.

95. Rising costs and inflation are part of the uncontrollable ______________ environment.

96. Newspapers offer advertisers ________, which allows them to target specific consumer groups.

97. New product development starts with __________.

98. Media buying is an example of a(n) _____ market.

99. Markets that are underserved and can create opportunity for a new product are referred to as _____.

100. Marketing today ____________.