1. A ________ is a facility for the receipt, storage, and redistribution of goods to company stores.
Answer
Correct Answer:
Distribution center
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2. _________________________ systems help a firm to analyze, model, and optimize its supply chain.
Answer
Correct Answer:
Supply chain planning
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3. One's ____ are those that consistently rank higher than others and guide one's behavior.
Answer
Correct Answer:
Core values
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4. A(n) __________ is a 13-digit code retailers can use to track inventory.
Answer
Correct Answer:
UPC
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5. When preparing printed materials and visuals, a salesperson should remember ____.
Answer
Correct Answer:
Printed materials and visuals should be kept simple
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6. When available, statistics from ____ carry the highest credibility as statistical proof providers.
Answer
Correct Answer:
Authoritative third-party sources
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7. The sales message varies little from customer to customer in a(n) _____.
Answer
Correct Answer:
Canned sales presentation
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8. One of the most difficult types of objections to overcome is one based on ____.
Answer
Correct Answer:
Loyalty to a competitore.
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9. For a code of ethics to encourage ethical decision making and behavior in a company, _____.
Answer
Correct Answer:
The management must develop practical ethical standards and procedures specific to the company's line of business
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10. Fill in the blank: instagram stories are a great way to _____________.
Answer
Correct Answer:
Drive traffic and engagement
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11. Companies today see channel members as first-line customers and practice strong ________.
Answer
Correct Answer:
Partner relationship management
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12. Companies are price-takers when ________.
Answer
Correct Answer:
They have little or no control over the prices of their products or services
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13. According to the typical demand curve, lower prices will result in _____ being sold.
Answer
Correct Answer:
Larger quantities
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14. A company that uses a(n) ________ targeting strategy is appealing to a broad spectrum of people.
Answer
Correct Answer:
Undifferentiated
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15. _________ is an assessment of what the customer gets compared with what the customer gives up.
Answer
Correct Answer:
Price
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16. In centrally planned economies, ________ control, plan, and direct tourist development.
Answer
Correct Answer:
Governments
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17. Walmart has a(n) ___________ strategy.
Answer
Correct Answer:
Cost leadership
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18. Vertical conflicts in distribution channels are conflicts that occur between ________.
Answer
Correct Answer:
Different levels of the same channel
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19. __________ are part of the buyers black box and produce certain responses.
Answer
Correct Answer:
Buyer characteristics
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20. A differentiated targeting strategy is a strategy that __________.
Answer
Correct Answer:
Develops one or more products for each of several distinct customer groups and makes sure these offerings are kept separate in the marketplace
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21. A ________ is formed when a firm entering a market pools its resources with those of a local firm.
Answer
Correct Answer:
Joint venture
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22. A _____ is an unobservable concept that is measured by a group of related variables.
Answer
Correct Answer:
Construct
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23. 1. __________ segmentation organizes customers into groups on the basis of where they live.
Answer
Correct Answer:
Geographic
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24. ________ is often the most difficult but most critical step in the research process.
Answer
Correct Answer:
Defining the problem and research objectives
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25. Tools from companies like marketo and hubspot are useful in _________________________.
Answer
Correct Answer:
Oracle/Eloqua
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26. Fill in the blank: to effectively tell your business story, you need ________________.
Answer
Correct Answer:
A mission with supporting values
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27. The value that comes from a products particular feature is referred to as a ____.
Answer
Correct Answer:
Benefit
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28. A buyer who says "your company is too small to meet my needs" is expressing a _____.
Answer
Correct Answer:
Source objection
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29. A ____ is identified once the buyer acknowledges the importance of benefit.
Answer
Correct Answer:
Confirmed benefit
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30. A _______ bend is necessary when attaching a piece of conduit between outlet boxes on facing walls.
Answer
Correct Answer:
Back-to-back
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31. A data ____ is a central storehouse of information about a systems data.
Answer
Correct Answer:
Repository
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32. __________ marketers include manufacturers, intermediaries, institutions, and the government.
Answer
Correct Answer:
B2B
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33. In _____, the buyer is often the only member of the buying center involved in the process.
Answer
Correct Answer:
Straight rebuys
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34. An organization's culture reflects the __________ that guide(s) its employees' behavior.
Answer
Correct Answer:
Set of values
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35. A firm's ________ is its entire range of products.
Answer
Correct Answer:
Product mix
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36. A company's ____________ are the priorities, principles, and beliefs that guide the company.
Answer
Correct Answer:
Demographics
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37. A ___ is a temporary price reduction to resellers for purchasing specified quantities of a product.
Answer
Correct Answer:
Buying allowances
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38. __________ utility is usually provided by producers rather than marketers.
Answer
Correct Answer:
Form
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39. _________ messages encourage potential buyers to make an immediate purchase decision.
Answer
Correct Answer:
Sales
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40. By participating in the service delivery process, customers cocreate _____ for themselves.
Answer
Correct Answer:
Value
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41. Healthy choice is a ____ manufactured by conagra foods, which is a ____.
Answer
Correct Answer:
Brand name; trade name
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42. By providing good customer service, firms __________ their products or services.
Answer
Correct Answer:
Add value to
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43. Building open and honest relationships with communication is an example of zappos' __________.
Answer
Correct Answer:
Ten core values for Zappos' culture
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44. According to the price equation, final price equals list price minus __________ plus extra fees.
Answer
Correct Answer:
Profits
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45. Carmex partnered with __________ because s/he used one of its products.
Answer
Correct Answer:
LeBron James
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46. ________ advertising would most likely result in attack ads between competitors.
Answer
Correct Answer:
Comparative
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47. For b2b salespeople, usually the easiest sale is a(n) __________ situation.
Answer
Correct Answer:
Straight rebuy
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48. The __________ equation = (unit price x quantity sold) - total cost.
Answer
Correct Answer:
Profit
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49. Coupons, rebates, samples, and sweepstakes are all examples of __________.
Answer
Correct Answer:
Sales promotions
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50. _____ are nonfinancial forms of compensation provided to employees.
Answer
Correct Answer:
All of the above
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51. Sheets of copper shipped to a factory for plumbing pipes are an example of ________.
Answer
Correct Answer:
Raw and processed materials
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52. Everything that a business does to keep its customers happy is called ________.
Answer
Correct Answer:
Customer appreciation
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53. Facts about the chip category obtained from acnielsen are _______.
Answer
Correct Answer:
Syndicated data.
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54. Conjoint studies are run to understand how consumers make __________.
Answer
Correct Answer:
Trade-offs.
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55. Competitive marketing intelligence uses _________ data sources.
Answer
Correct Answer:
Publicly available.
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56. The 80/20 rule is most directly related to ________ segmentation.
Answer
Correct Answer:
Behavioral
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57. The advertising campaign ""beef, it's what's for dinner,"" is an example of ________ advertising.
Answer
Correct Answer:
Corporate advertising
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58. A typical focus group has ________ members.
Answer
Correct Answer:
8-12
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59. The final phase of the 3-x-3 writing process focuses on ________.
Answer
Correct Answer:
All of these
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60. The term ________ refers to the legal, tangible evidence of ownership of goods.
Answer
Correct Answer:
Title
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61. Fill in the blank: the above graphic uses a ___________ to help organize hosted files.
Answer
Correct Answer:
Nomenclature system
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62. The benefits the buyer indicates are important are called ______________.
Answer
Correct Answer:
Confirmed benefits
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63. The __________ stage of the personal selling process involves asking for the order?
Answer
Correct Answer:
Closing
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64. The _____ is the difference between the retail price and the cost of an item.
Answer
Correct Answer:
Markup
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65. Setting one price for all buyers of a product or service is referred to as __________.
Answer
Correct Answer:
One price policy
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66. Salespeople write up their completed activities in a(n) ________.
Answer
Correct Answer:
Call report
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67. Psychographic segmentation divides buyers into different segments based on __________.
Answer
Correct Answer:
All of these
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68. Possession utility is the benefit marketing provides by __________.
Answer
Correct Answer:
All of these
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69. New purchases of new products are called _______.
Answer
Correct Answer:
Trial purchases
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70. Most new-product activities are devoted to ________.
Answer
Correct Answer:
Improving existing products
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71. Marketers define a ________ as any physical good, service, or idea that satisfies a want or need.
Answer
Correct Answer:
Product
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72. In a market with price controls, there can be _____ or _____ of goods and services.
Answer
Correct Answer:
Shortages, surpluses
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73. In a market with many sellers, businesses compete for customers by offering _____ and _____.
Answer
Correct Answer:
Lower price and better product quality
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74. For a store using ______________, many items will go on sale each week?
Answer
Correct Answer:
High-low pricing
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75. With _____, marketers group people by their values, attitudes, personality, and lifestyle.
Answer
Correct Answer:
Psychographics.
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76. An expatriate is an employee _____.
Answer
Correct Answer:
Who works in a country other than his or her country of origin
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77. _________ is not a characteristic important in influencing an innovation's rate of adoption.
Answer
Correct Answer:
Motivation
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78. A _______ refers to the use of the same brand in a different product line.
Answer
Correct Answer:
Brand extension
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79. A _____ strategy focuses on developing entirely new products for new markets.
Answer
Correct Answer:
Product diversification
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80. A _____ strategy concentrates on finding new markets for existing products.
Answer
Correct Answer:
Market development
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81. One major objective of a market-penetration pricing strategy is to __________.
Answer
Correct Answer:
Win a large market share
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82. One drawback to viral marketing is that __________.
Answer
Correct Answer:
Marketers cannot control where users pass along the message
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83. James is influenced by his work environment. he will likely _____.
Answer
Correct Answer:
Go for a vacation at the same places as his coworkers
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84. An example of __________ utility involves intermediaries shipping goods to buyers of a product.
Answer
Correct Answer:
Possession
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85. __________ is not a marketing function.
Answer
Correct Answer:
Bending the customers according to product
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86. As a cost of doing business, advertising is paid for by the _____.
Answer
Correct Answer:
Consumers
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87. Within groups, informal rules of behavior are called ________.
Answer
Correct Answer:
Norms
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88. Without new products or services, the values of the firm will ultimately _________.
Answer
Correct Answer:
Decline
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89. Wholesalers most likely discourage less-profitable customers by ________.
Answer
Correct Answer:
Adding service charges to small purchase orders
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90. When we need a(n) ________, price and product quality may be irrelevant to our purchase decision.
Answer
Correct Answer:
Emergency product
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91. When the total market expands, the market ________ usually gains the most.
Answer
Correct Answer:
Market leader
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92. Wedding rice, birthday candles, and diplomas are considered ________.
Answer
Correct Answer:
Ritual artifacts
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93. Top marketing companies such as coca-cola, apple, and nike employ ________.
Answer
Correct Answer:
Both push and pull strategies
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94. The three major phases of a marketing plan are _______.
Answer
Correct Answer:
All of the above
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95. Rising costs and inflation are part of the uncontrollable ______________ environment.
Answer
Correct Answer:
Economic
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96. Newspapers offer advertisers ________, which allows them to target specific consumer groups.
Answer
Correct Answer:
Market selectivity
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97. Media buying is an example of a(n) _____ market.
Answer
Correct Answer:
Horizontal
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98. Markets that are underserved and can create opportunity for a new product are referred to as _____.
Answer
Correct Answer:
Neglected segments
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99. Marketing today ____________.
Answer
Correct Answer:
All of the Above
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100. Marketing plans are often viewed as ______.
Answer
Correct Answer:
Works in progress
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101. Marketing misnomers occur because many people think of marketing as __________.
Answer
Correct Answer:
All of these
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102. Is the targeting approach of the past; _____ is the targeting approach of the future.
Answer
Correct Answer:
Mass customization
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103. Introducing existing products to new markets is part of a __________ strategy.
Answer
Correct Answer:
Market development
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104. Intangible products that are paid for and used, but not owned are known as _____.
Answer
Correct Answer:
Services
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105. In the world of marketing, __________ are ideas about products or services.
Answer
Correct Answer:
Concepts
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106. In the field of personal selling, ________ is a predictor of success.
Answer
Correct Answer:
Emotional Intelligence
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107. In complex selling situations, personal selling can be very effective because it is __________.
Answer
Correct Answer:
Interpersonal
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108. In __________ auction, many sellers compete to provide goods or services for a single buyer.
Answer
Correct Answer:
Reverse
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109. In _____ decision making, participation by middle management tends to be deemphasized.
Answer
Correct Answer:
Top-level management
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110. Hotels.com, an information leader in hotel reservations, is an example of a ________ company.
Answer
Correct Answer:
pure-click
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111. Furniture, major appliances, clothing, and hotel services are classified as __________ products.
Answer
Correct Answer:
Shopping
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112. From a marketing viewpoint, price is _____ exchanged for the ownership or use of a good or service.
Answer
Correct Answer:
The money or other considerations
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113. Financing is one of the _____ functions of marketing.
Answer
Correct Answer:
Facilitating
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114. Differentiated marketing leads to higher sales and _____________?
Answer
Correct Answer:
Higher costs
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115. Developing pricing tactics is the __________ and final step in the price planning process.
Answer
Correct Answer:
Sixth
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116. Developing marketing strategies is the __________ step in the market planning process.
Answer
Correct Answer:
Third
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117. Customer-driven marketing is most effective when ________.
Answer
Correct Answer:
Clear needs exist and customers know what their needs are
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118. Consumers usually know a good deal about ________ and are loyal to specific brands.
Answer
Correct Answer:
Specialty products
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119. Brand awareness and market share are both examples of ________.
Answer
Correct Answer:
Marketing metrics
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120. Being socially responsible is generally considered _______.
Answer
Correct Answer:
Beyond the norms of corporate ethical behavior.
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121. As production moves up, the average cost per unit decreases because ________.
Answer
Correct Answer:
Fixed costs are spread over more units
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122. As an official sponsor of the olympics, the coca-cola company engages in _____ marketing.
Answer
Correct Answer:
Event
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123. Apple encourages customers to form local apple user groups. this is an example of a ________.
Answer
Correct Answer:
Club marketing program
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124. An innovation management system would most likely be used by ________.
Answer
Correct Answer:
Brand managers to collect, review, and evaluate new product ideas
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125. All of the following are steps in new product development except ________.
Answer
Correct Answer:
Evaluation of competitors' efforts.
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126. All of the following are stages in the product life cycle except ________.
Answer
Correct Answer:
Adoption
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127. After ideas are screened, the next stage of the new product development process is _____.
Answer
Correct Answer:
Concept development and testing
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128. According to the five-step model of the marketing process, the first step in marketing is ________.
Answer
Correct Answer:
Understanding the marketplace and customer needs and wants
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129. A restaurant review published in the local newspaper is an example of __________.
Answer
Correct Answer:
Publicity
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130. A product line is most likely too short if managers can ________.
Answer
Correct Answer:
Increase profits by adding items
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131. A product line is considered to be too long if the manager can ________.
Answer
Correct Answer:
Increase profits by dropping items
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132. A flash mob is a type of ________.
Answer
Correct Answer:
Guerilla marketing
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133. A customer who is both loyal and profitable is referred to as a ________.
Answer
Correct Answer:
True believer
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134. _____ refer to higher-level organizational goals taking over specific individual or group goals.
Answer
Correct Answer:
Superordinate goals
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135. _____ is the first stage in the problem-solving approach to selling.
Answer
Correct Answer:
Defining the problem
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136. _____ is the driving consideration across the four dimensions of corporate social responsibility.
Answer
Correct Answer:
Stakeholder responsibility
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137. _____ is the degree to which a product can be sampled on a limited basis.
Answer
Correct Answer:
Trialability
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138. _____ change is a change in the organization's product or service outputs.
Answer
Correct Answer:
Product
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139. Yelp and tripadvisor are both examples of ________.
Answer
Correct Answer:
Product review sites
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140. Large companies may manage a number of very different businesses called _____.
Answer
Correct Answer:
Strategic business units
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141. All of the groups within a company are called the ________.
Answer
Correct Answer:
Internal environment
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142. A firm's profit margin, or return on sales, is computed by dividing ________.
Answer
Correct Answer:
Net income by net sales
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143. A firm's decision to identify and develop new markets for existing products is a ________ strategy.
Answer
Correct Answer:
Market development
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144. In most countries, __________ is(are) among the largest purchasers of goods and services.
Answer
Correct Answer:
The central government
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145. Identifying and developing potential customers is an important aspect of ________.
Answer
Correct Answer:
The customer strategy.
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146. Outsourced accounting is an example of ________.
Answer
Correct Answer:
Specialized professional services
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147. A moment of truth occurs when employees and ________ have contact.
Answer
Correct Answer:
Customer
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148. _____ are marketing intermediaries that sell directly to final consumers.
Answer
Correct Answer:
Retailers
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149. A _____ brand refers to a brand name owned by a manufacturer or a producer.
Answer
Correct Answer:
Private
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150. All internal organizational practices should be aligned around ____.
Answer
Correct Answer:
The customer
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151. Business-to-business markets include all of the following except ____ markets.
Answer
Correct Answer:
Financial
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152. Business markets are similar to consumer markets in that ________.
Answer
Correct Answer:
Both involve people who assume buying roles and make purchase decisions to satisfy needs
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153. Because buyers make _____ in their decision processes, salespeople should be prepared for it.
Answer
Correct Answer:
Competitive comparisons
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154. _____________ is when a business uses one brand name to cover a variety of products?
Answer
Correct Answer:
Family branding
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155. __________ sell to manufacturers rather than to retailers.
Answer
Correct Answer:
Industrial distributors
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156. __________ is the total combined values of all of the company?s customers.
Answer
Correct Answer:
Customer equity
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157. _____ refers to the availability of the product to the customer at the desired time and location.
Answer
Correct Answer:
Place
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158. A _____ specifies a target market and a related marketing mix.
Answer
Correct Answer:
Marketing strategy
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159. A marketing channel helps to create ______ utility?
Answer
Correct Answer:
Place
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160. A return of part of the purchase price to the consumer is known as a _____.
Answer
Correct Answer:
Rebate
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161. The disadvantage of geographic sales orientation is that _____.
Answer
Correct Answer:
A lack of understanding customers' wants and needs
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162. A toothpaste tube is an example of a ________ package.
Answer
Correct Answer:
Primary
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163. A major advantage of a mail survey is that it ________.
Answer
Correct Answer:
Eliminates interviewer bias
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164. ________ is not one of the five primary activities in the value chain.
Answer
Correct Answer:
Technology procurement
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165. _____ is market segmentation on the basis of personality, motives, lifestyles, and geodemographics.
Answer
Correct Answer:
Psychographic segmentation
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166. ________ is not part of the market research process.
Answer
Correct Answer:
All of the answers are parts of the marketing research process
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167. The more formal the vertical marketing system, the _______.
Answer
Correct Answer:
Less likely conflict will ensue
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168. The first step of the market planning process involves closely examining the ________.
Answer
Correct Answer:
Marketing environment
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169. Viral marketing is least likely to occur via ________
Answer
Correct Answer:
Television
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170. Vals is the most widely used __________ segmentation tool.
Answer
Correct Answer:
Psychographic
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171. The responses marketers seek from prospects include all of the following except ________.
Answer
Correct Answer:
Decampment
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172. Most advertising experts suggest that billboard copy should not exceed ____ words.
Answer
Correct Answer:
6
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173. The _____ is perceived as a consumer advocate during the advertising planning process.
Answer
Correct Answer:
Account planner.
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174. Survey research is the approach best suited for gathering __________.
Answer
Correct Answer:
Descriptive research
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175. Markup is measured either as a percentage of ____ or a percentage of ____.
Answer
Correct Answer:
Selling price; cost
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176. Marketing strategy begins with _____.
Answer
Correct Answer:
Targeting
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177. Marketing managers cannot control _____, but they can sometimes influence it.
Answer
Correct Answer:
The external environment
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178. Marketing channels refer to the _____ element of the marketing mix.
Answer
Correct Answer:
Place
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179. Marketers usually identify niches by ________.
Answer
Correct Answer:
Dividing a segment into subsegments
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180. Marketers use _____ when they want to have as much control as possible over publicity.
Answer
Correct Answer:
Video news releases
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181. Marketers must be careful to guard against stereotypes when using ________.
Answer
Correct Answer:
Age and life cycle segmentation
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182. Marketers classify convenience products as ________.
Answer
Correct Answer:
All of these
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183. Market planning is a type of ________.
Answer
Correct Answer:
Functional planning
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184. ____ are more consumer-driven than traditional media.
Answer
Correct Answer:
Digital media
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185. An organization practicing ______ aims all its efforts at satisfying its customers—at a profit.
Answer
Correct Answer:
The marketing concept
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186. The identity of the _____ is the most difficult role for salespeople to pinpoint.
Answer
Correct Answer:
Decider
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187. Materials and parts, capital items, and supplies and services are groups of _____ products.
Answer
Correct Answer:
Industrial
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188. A(n) _____ is the result of applying human or mechanical efforts to people or objects.
Answer
Correct Answer:
Service
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189. With target costing, marketers first ________ and then ________.
Answer
Correct Answer:
Determine a selling price; target costs to ensure that the price is met
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190. Total customer satisfaction is measured based on the relationship of ________.
Answer
Correct Answer:
Perceived performance and expectation
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191. The reputation and well-known brand name of rolex watches represents a ____ for rolex.
Answer
Correct Answer:
Bore competency
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192. The purpose of business legislation is primarily based on ________.
Answer
Correct Answer:
Protection
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193. The presentation stage of the selling process most likely involves ________.
Answer
Correct Answer:
Showing how a company's products can solve a customer's problems
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194. The preapproach stage occurs __________ and extends the qualification of leads procedure.
Answer
Correct Answer:
Prior to the sales presentation
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195. The introduction of diet coke by the coca-cola company is an example of ________.
Answer
Correct Answer:
Line extension
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196. The five product levels constitute a ________. at each level more customer value is added.
Answer
Correct Answer:
Customer value hierarchy
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197. The ________ market is the part of the qualified available market the company decides to pursue.
Answer
Correct Answer:
Target
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198. Moving products and materials from suppliers to the factory is known as ________ logistics.
Answer
Correct Answer:
Inbound
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199. Meeting competition and nonprice competition are types of _____ pricing objectives.
Answer
Correct Answer:
Status quo-oriented
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200. Lengthening a product line beyond its current range is referred to as product line ________.
Answer
Correct Answer:
Stretching
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201. Internal factors that affect pricing include ________.
Answer
Correct Answer:
The company's overall marketing strategy, objectives, and marketing mix
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202. In the prospecting and qualifying step of the selling process, the salesperson __________.
Answer
Correct Answer:
Qualifies a customer on the basis of financial ability, volume of business, special needs, location, and growth possibilities
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203. In the past, __________ controlled supply chains.
Answer
Correct Answer:
Manufacturers
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204. In the _____ stage of the product life cycle, organizations focus on building primary demand.
Answer
Correct Answer:
Market introduction
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205. In one-to-one marketing, the final step is to ________.
Answer
Correct Answer:
Customize some aspects of the products or services offered to each customer
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206. In managing their international marketing activities, most companies first ________.
Answer
Correct Answer:
Organize an export department
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207. In general, a company should enter only segments in which it can ________ and ________.
Answer
Correct Answer:
Offer superior value; gain advantages over competitors
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208. In a swot analysis, ________ include favorable trends in the external environment.
Answer
Correct Answer:
Opportunities
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209. Federal legislation on price-fixing requires that sellers set their prices ________.
Answer
Correct Answer:
Without communication with competitors
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210. Experimental research is best suited for gathering ________ information.
Answer
Correct Answer:
Causal
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211. Exceeding customer expectations is often referred to as ___________.
Answer
Correct Answer:
Customer delight
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212. Encouraging customers to switch brands is most likely the objective of ________ advertising.
Answer
Correct Answer:
Persuasive
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213. Direct online marketing allows zappos to track a user, but it does not help track __________.
Answer
Correct Answer:
Perceived customer value
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214. Direct marketers make use of _____ to segment and target their markets.
Answer
Correct Answer:
Databases
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215. Describing available services and support is most likely a goal of __________ advertising.
Answer
Correct Answer:
Informative
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216. Decentering is a hybrid of _____ translation.
Answer
Correct Answer:
Back
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217. Creative strategies refer to the ________.
Answer
Correct Answer:
The way marketers translate their messages into a specific communication
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218. Consumers usually perceive higher-priced products as ________.
Answer
Correct Answer:
Having a higher quality
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219. Consumer perceptions of the product's value set the ________ for prices.
Answer
Correct Answer:
Ceiling
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220. Consumer goods such as soap, milk, and deodorants are generally classified as _____ products.
Answer
Correct Answer:
Convenience
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221. Competitive parity and task methods are considered when making decisions about ________.
Answer
Correct Answer:
Budget
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222. Companies are likely to gain ________ through speedy, convenient, or careful delivery of products.
Answer
Correct Answer:
Services differentiation
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223. Communicating and delivering value focuses on _____________________.
Answer
Correct Answer:
A, B, and D
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224. Car rental firms, hair dressers, and management consultants provide ________.
Answer
Correct Answer:
Services
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225. Brands that meet consumers' initial buying criteria are called the ________ set.
Answer
Correct Answer:
Consideration set
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226. Brands that are owned by ___________ are called private-label brands.
Answer
Correct Answer:
Retailers
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227. Both product development strategies and diversification strategies involve ________.
Answer
Correct Answer:
Current products developing a new product
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228. Both market penetration strategies and market development strategies primarily involve ________.
Answer
Correct Answer:
Selling a company's current products
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229. ________ contributes to a product's usefulness as well as to its looks.
Answer
Correct Answer:
Design
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230. ________ are two or more outlets that are commonly owned and controlled.
Answer
Correct Answer:
Chain stores
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231. A(n) _____ is a global intermediary who brings the buyer and seller together.
Answer
Correct Answer:
Export broker
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232. A firm's internal business environment does not include its ________.
Answer
Correct Answer:
Customers
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233. A firm would benefit from a production orientation when _____.
Answer
Correct Answer:
It produces exactly what the market wants
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234. A firm that uses direct marketing would most likely sell its products through ________.
Answer
Correct Answer:
The company Web site
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235. ________ carry a narrow assortment of product lines with deep assortments within those lines.
Answer
Correct Answer:
Specialty stores
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236. Consistency of a product mix refers to the ________.
Answer
Correct Answer:
Ways in which the various product lines are related
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237. An intermediary who ________ legally owns the goods being handled.
Answer
Correct Answer:
Take title
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238. An attractive product idea must be developed into a ________.
Answer
Correct Answer:
Product concept
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239. A(n) ________ is the variable amount in a salesperson's compensation.
Answer
Correct Answer:
Commission
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240. A(n) ________ is considered a marketing intermediary.
Answer
Correct Answer:
Wholesaler
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241. A successful niche marketing strategy relies on a firm's ________.
Answer
Correct Answer:
Knowledge of customer needs
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242. A marketing intermediary would most likely help a firm by ________.
Answer
Correct Answer:
Moving the firm's goods from production points to distribution centers
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243. A firm that brings in outside companies to accomplish supply chain activities is using ________.
Answer
Correct Answer:
Outsourcing
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244. A "no-haggle" pricing policy is a type of _____ pricing strategy.
Answer
Correct Answer:
Customer-oriented
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245. When responding to an rfp the b2b marketer may __________.
Answer
Correct Answer:
Use CRM or custom software to make all proposals look uniform
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246. Value marketing is the strategy of offering consumers ________.
Answer
Correct Answer:
Reasonable quality at a fair price
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247. A product is __________ that can be offered through a voluntary marketing exchange.
Answer
Correct Answer:
Anything of value to consumers
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248. A possible unintended effect of business legislation is ________.
Answer
Correct Answer:
Slowing economic growth
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249. Auction sites like ebay have increased opportunities for __________ marketing.
Answer
Correct Answer:
C2C
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250. The first step in developing the promotion program is to __________.
Answer
Correct Answer:
Identify the target audience
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251. ________ refers to the practice of including ethnic themes within a company's mainstream marketing.
Answer
Correct Answer:
Multicultural marketing
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252. Analysis of the external environment of an organization identifies the organization's ________.
Answer
Correct Answer:
Opportunities and threats
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253. Analysis of a firm's internal environment identifies the firm's ________.
Answer
Correct Answer:
Strengths and weaknesses
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254. "now available—the latest fall fashions" is an example of a(n) __________ advertising message.
Answer
Correct Answer:
Informative
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255. ___________ is a strength of direct marketing and interactive marketing in the promotion mix.
Answer
Correct Answer:
Message customization without high costs of personal selling
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256. __________ pricing tactics lower the price of a product below cost.
Answer
Correct Answer:
Loss leader pricing
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257. __________ is the practice of colluding with other firms to control prices.
Answer
Correct Answer:
Price fixing
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258. The purpose of profitability control is to ________.
Answer
Correct Answer:
Examine where the company is making and losing money
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259. The first step in global channel planning, as is often the case in marketing, is to ________.
Answer
Correct Answer:
Get close to customers
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260. Successful businesses are built on ________.
Answer
Correct Answer:
Repeat business
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261. Traditional direct marketing tools includes __________.
Answer
Correct Answer:
Kiosk marketing
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262. The sum of fixed cost and variable cost represents __________.
Answer
Correct Answer:
Total cost
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263. Standard markup pricing is considered to be a __________ approach to pricing.
Answer
Correct Answer:
Cost-oriented
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264. The ideal marketing objective is ________.
Answer
Correct Answer:
Time specific, realistic, and quantifiable
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265. The core product is the __________ layer in the product concept.
Answer
Correct Answer:
First
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