General Adobe Analytics Standard MCQs

1. Which of the following is not a container type when creating segments?

2. For improved ClickMap tracking, where should the s_objectID variable be set?

3. How can you compare two date ranges in a single report in Ranked view?

4. Which of the following is not a possible value in the Referrer Types report?

5. Sending SiteCatalyst data to two or more report suites is called:

6. Which of these are a common reason to use the s_objectID variable?

7. True or False? If you navigate to a different report, the segment you had applied will be canceled.

8. If s_account is empty, not declared, or contains an unexpected value:

9. Which variable do you use when setting the report suite?

10. What is the SAINT API used for?

11. What is maximum number of report suites that a company can use?

12. What is the primary purpose of an eVar?

13. Which of the following is not an allowed allocation setting for conversion variables?

14. What does the acronym 'SAINT' stand for?

15. What is the best method for adding meta-data to SiteCatalyst variables?

16. What type of SiteCatalyst variable/report would you use if you want to see pathing behavior?

17. How will commas in my product name interfere with my data?

18. In SiteCatalyst 15, you can correlate a level of any enabled hierarchy variable with any traffic variable.

19. Segments created in Discover can be used in SiteCatalyst.

20. How many variables can have Pathing enabled in Adobe Analytics?

21. How many custom eVars are available in each SiteCatalyst report suite?

22. Which of the following SiteCatalyst features allows you to visually show website performance and track progress against set goals?

23. What is the default "Expire After" setting for newly enabled conversion variables (eVars)?

24. What is the max size of the s.channel (site sections) variable?

25. When creating a segment from the drop down box ("Add Segment"), it will be visible to all users.

26. Which of the following data collection domains suggests the use of a first-party cookie implementation?

27. What is used to breakdown Traffic Variables (sProps) by one another?

28. What is the best way to de-duplicate SiteCatalyst metrics?

29. When using link tracking, which Adobe Analytics report will be populated if the second argument in s.tl() is a 'o'?

30. Which SiteCatalyst feature allows you to integrate external data into the reporting framework?

31. Which of the following is not required in order to capture paid search keywords?

32. Where can you go to share a previously created bookmark with other users?

33. When usePlugins is "true," the s_doPlugins function is called prior to each ______ request.

34. What is the maximum number of metrics that can be added to the Key Metrics report?

35. What is the purpose of the pageType variable?

36. True or False: Conversion metrics are available for use in GeoSegmentation reports.

37. Which of the following is NOT true about the s.products variable?

38. What is the correct syntax for capturing an event called “booked flight” in event1?

39. What is a List Prop?

40. What is the primary use of Adobe Analytics Standard?

41. Which of the following is NOT a benefit of multi-suite tagging?

42. What is the proper syntax to capture a product being added to the shopping cart?

43. Which of the following are NOT true about classifications?

44. If a visitor on your site is purchasing six widgets, at a price of $5.98 per widget, what is the correct s.products syntax?

45. Which of the following can be done using Processing Rules?

46. Which JavaScript variable is used to identify the domain on which cookies are set?

47. What is the difference between participation and allocation?

48. When using a using packet monitoring tool to validate custom link tracking, which of the following parameters identifies the custom link friendly name?

49. What is the difference between Product and Conversion Syntax for Merchandising Variables?

50. What is the maximum character (byte) length of Traffic Variables (sProps)?

51. Which of the following is used to define data in Traffic Sources reports.

52. Which of the following is not a valid value for the events variable?

53. What is the correct s.pageName value to set on a 404 error page?

54. Pathing in SiteCatalyst reports is limited to:

55. For how long can linear eVar allocation be extended?

56. The purchaseID variable only de-duplicates the purchase event.

57. Which of the following statement about processing rules is not True ?

58. How many levels are supported in the hierN variable?

59. What is the purpose of the "External Report" reportlet type in dashboards?

60. How many supported SAINT classifications columns can be added for each variable?

61. Which of these features can admins not restrict from their users using permissions?

62. What is maximum date range that will allow hourly granularity in trended reports?

63. Which of the following is not a pattern type in the PathFinder report?

64. Which of the following is a value in the Time Prior to Event report?