Basic Adobe Analytics Standard MCQ
1. Which of the following is a value in the Time Prior to Event report?
Answer
Correct Answer:
10-30 minutes
Note: This Question is unanswered, help us to find answer for this one
2. Which of the following is not a pattern type in the PathFinder report?
Answer
Correct Answer:
Sequential
Note: This Question is unanswered, help us to find answer for this one
3. What is maximum date range that will allow hourly granularity in trended reports?
Note: This Question is unanswered, help us to find answer for this one
4. Which of these features can admins not restrict from their users using permissions?
Answer
Correct Answer:
Segmentation
Note: This Question is unanswered, help us to find answer for this one
5. How many supported SAINT classifications columns can be added for each variable?
Note: This Question is unanswered, help us to find answer for this one
6. What is the purpose of the "External Report" reportlet type in dashboards?
Answer
Correct Answer:
Allow you to import an XML feed of external data into the dashboard
Note: This Question is unanswered, help us to find answer for this one
7. How many levels are supported in the hierN variable?
Note: This Question is unanswered, help us to find answer for this one
8. Which of the following statement about processing rules is not True ?
Answer
Correct Answer:
Processing rules populate variables without using query string parameters.
Note: This Question is unanswered, help us to find answer for this one
9. The purchaseID variable only de-duplicates the purchase event.
Note: This Question is unanswered, help us to find answer for this one
10. For how long can linear eVar allocation be extended?
Note: This Question is unanswered, help us to find answer for this one
11. Pathing in SiteCatalyst reports is limited to:
Note: This Question is unanswered, help us to find answer for this one
12. What is the correct s.pageName value to set on a 404 error page?
Answer
Correct Answer:
pageName=""
Note: This Question is unanswered, help us to find answer for this one
13. Which of the following is not a valid value for the events variable?
Note: This Question is unanswered, help us to find answer for this one
14. Which of the following is used to define data in Traffic Sources reports.
Answer
Correct Answer:
Internal URL filters
Note: This Question is unanswered, help us to find answer for this one
15. What is the maximum character (byte) length of Traffic Variables (sProps)?
Note: This Question is unanswered, help us to find answer for this one
16. What is the difference between Product and Conversion Syntax for Merchandising Variables?
Answer
Correct Answer:
Product Syntax is set in the s.products variable, while Conversion Syntax is not
Note: This Question is unanswered, help us to find answer for this one
17. What is the difference between participation and allocation?
Answer
Correct Answer:
Participation assigns full credit and allocation assigns partial credit
Note: This Question is unanswered, help us to find answer for this one
18. Which JavaScript variable is used to identify the domain on which cookies are set?
Answer
Correct Answer:
s.trackingServer
Note: This Question is unanswered, help us to find answer for this one
19. Which of the following can be done using Processing Rules?
Answer
Correct Answer:
Copy a value from one variable to another
Note: This Question is unanswered, help us to find answer for this one
20. If a visitor on your site is purchasing six widgets, at a price of $5.98 per widget, what is the correct s.products syntax?
Answer
Correct Answer:
s.products=";widgets;6;35.88"
Note: This Question is unanswered, help us to find answer for this one
21. Which of the following are NOT true about classifications?
Answer
Correct Answer:
Classifications can be applied to out-of-the-box reports
Note: This Question is unanswered, help us to find answer for this one
22. What is the proper syntax to capture a product being added to the shopping cart?
Answer
Correct Answer:
s.events="scAdd" s.products=";Adipure 11pro"
Note: This Question is unanswered, help us to find answer for this one
23. Which of the following is NOT a benefit of multi-suite tagging?
Answer
Correct Answer:
Additional variables
Note: This Question is unanswered, help us to find answer for this one
24. What is the primary use of Adobe Analytics Standard?
Answer
Correct Answer:
Provide directional guidance to help influence visitor behavior
Note: This Question is unanswered, help us to find answer for this one
25. What is the correct syntax for capturing an event called “booked flight” in event1?
Answer
Correct Answer:
s.events="event1"
Note: This Question is unanswered, help us to find answer for this one
26. Which of the following is NOT true about the s.products variable?
Answer
Correct Answer:
Can be used to see product pathing
Note: This Question is unanswered, help us to find answer for this one
27. True or False: Conversion metrics are available for use in GeoSegmentation reports.
Note: This Question is unanswered, help us to find answer for this one
28. What is the purpose of the pageType variable?
Answer
Correct Answer:
Captures URLs that lead to a 404 Error Page.
Note: This Question is unanswered, help us to find answer for this one
29. What is the maximum number of metrics that can be added to the Key Metrics report?
Note: This Question is unanswered, help us to find answer for this one
30. When usePlugins is "true," the s_doPlugins function is called prior to each ______ request.
Note: This Question is unanswered, help us to find answer for this one
31. Where can you go to share a previously created bookmark with other users?
Answer
Correct Answer:
Favorites > Bookmarks > Manage Bookmarks
Note: This Question is unanswered, help us to find answer for this one
32. Which of the following is not required in order to capture paid search keywords?
Answer
Correct Answer:
The paid search keywords reports must be enabled by Adobe ClientCare
Note: This Question is unanswered, help us to find answer for this one
33. Which SiteCatalyst feature allows you to integrate external data into the reporting framework?
Answer
Correct Answer:
Data Sources
Note: This Question is unanswered, help us to find answer for this one
34. When using link tracking, which Adobe Analytics report will be populated if the second argument in s.tl() is a 'o'?
Answer
Correct Answer:
Custom Links
Note: This Question is unanswered, help us to find answer for this one
35. What is the best way to de-duplicate SiteCatalyst metrics?
Answer
Correct Answer:
Serialization
Note: This Question is unanswered, help us to find answer for this one
36. What is used to breakdown Traffic Variables (sProps) by one another?
Answer
Correct Answer:
Correlations
Note: This Question is unanswered, help us to find answer for this one
37. Which of the following data collection domains suggests the use of a first-party cookie implementation?
Answer
Correct Answer:
metrics.mysite.com
Note: This Question is unanswered, help us to find answer for this one
38. When creating a segment from the drop down box ("Add Segment"), it will be visible to all users.
Note: This Question is unanswered, help us to find answer for this one
39. What is the max size of the s.channel (site sections) variable?
Answer
Correct Answer:
100 bytes
Note: This Question is unanswered, help us to find answer for this one
40. What is the default "Expire After" setting for newly enabled conversion variables (eVars)?
Note: This Question is unanswered, help us to find answer for this one
41. Which of the following SiteCatalyst features allows you to visually show website performance and track progress against set goals?
Note: This Question is unanswered, help us to find answer for this one
42. How many custom eVars are available in each SiteCatalyst report suite?
Note: This Question is unanswered, help us to find answer for this one
43. How many variables can have Pathing enabled in Adobe Analytics?
Note: This Question is unanswered, help us to find answer for this one
44. Segments created in Discover can be used in SiteCatalyst.
Note: This Question is unanswered, help us to find answer for this one
45. In SiteCatalyst 15, you can correlate a level of any enabled hierarchy variable with any traffic variable.
Note: This Question is unanswered, help us to find answer for this one
46. How will commas in my product name interfere with my data?
Answer
Correct Answer:
They cause everything after the comma to be treated as a separate category/product/units/revenue entry in s.products.
Note: This Question is unanswered, help us to find answer for this one
47. What type of SiteCatalyst variable/report would you use if you want to see pathing behavior?
Answer
Correct Answer:
Traffic variables (sProps)
Note: This Question is unanswered, help us to find answer for this one
48. What is the best method for adding meta-data to SiteCatalyst variables?
Answer
Correct Answer:
Classifications
Note: This Question is unanswered, help us to find answer for this one
49. What does the acronym 'SAINT' stand for?
Answer
Correct Answer:
SiteCatalyst Attribute Importing and Naming Tool
Note: This Question is unanswered, help us to find answer for this one
50. Which of the following is not an allowed allocation setting for conversion variables?
Note: This Question is unanswered, help us to find answer for this one
51. What is the primary purpose of an eVar?
Answer
Correct Answer:
View conversion events in the context of data dimensions
Note: This Question is unanswered, help us to find answer for this one
52. What is maximum number of report suites that a company can use?
Note: This Question is unanswered, help us to find answer for this one
53. What is the SAINT API used for?
Answer
Correct Answer:
Importing meta-data to describe and group reporting values
Note: This Question is unanswered, help us to find answer for this one
54. Which variable do you use when setting the report suite?
Answer
Correct Answer:
s_account
Note: This Question is unanswered, help us to find answer for this one
55. If s_account is empty, not declared, or contains an unexpected value:
Answer
Correct Answer:
No data will be collected
Note: This Question is unanswered, help us to find answer for this one
56. True or False? If you navigate to a different report, the segment you had applied will be canceled.
Note: This Question is unanswered, help us to find answer for this one
57. Sending SiteCatalyst data to two or more report suites is called:
Answer
Correct Answer:
Multi-suite tagging
Note: This Question is unanswered, help us to find answer for this one
58. Which of the following is not a possible value in the Referrer Types report?
Answer
Correct Answer:
Mobile Apps
Note: This Question is unanswered, help us to find answer for this one
59. How can you compare two date ranges in a single report in Ranked view?
Answer
Correct Answer:
Click "Compare Dates" in the calendar module
Note: This Question is unanswered, help us to find answer for this one
60. For improved ClickMap tracking, where should the s_objectID variable be set?
Answer
Correct Answer:
In the onClick event handler of a link
Note: This Question is unanswered, help us to find answer for this one
61. Which of the following is not a container type when creating segments?
Note: This Question is unanswered, help us to find answer for this one
Adobe Analytics Standard MCQs | Topic-wise
