Basic Adobe Analytics Standard MCQ
1. Which of the following is a value in the Time Prior to Event report?
1-2 minutes
less than 5 minutes
60-90 minutes
1-5 hours
10-30 minutes
Answer
Correct Answer:
10-30 minutes
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2. Which of the following is not a pattern type in the PathFinder report?
Precede
Follow
Bookends
Sandwich
Sequential
Answer
Correct Answer:
Sequential
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3. What is maximum date range that will allow hourly granularity in trended reports?
14 days
30 days
7 days
3 days
90 days
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4. Which of these features can admins not restrict from their users using permissions?
Segmentation
Pathing
Correlations
Data Warehouse
Success Events
Answer
Correct Answer:
Segmentation
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5. How many supported SAINT classifications columns can be added for each variable?
50
5
30
10
No Limit
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6. What is the purpose of the "External Report" reportlet type in dashboards?
Allow you to make the dashboard available in Dashboard Player
Allow you to link to an external Excel document from within your dashboard
Allow you to make the dashboard available for one-click access from an external site (e.g., SharePoint)
Allow you to import an XML feed of external data into the dashboard
Answer
Correct Answer:
Allow you to import an XML feed of external data into the dashboard
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7. How many levels are supported in the hierN variable?
1
20
98
5
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8. Which of the following statement about processing rules is not True ?
Processing rules set an Event on a page or when a value is matched.
Processing rules copy an eVar into a Prop to see paths.
Processing rules concatenate values for easier reporting.
Processing rules use Context Data variables to simplify data collection.
Processing rules populate variables without using query string parameters.
Answer
Correct Answer:
Processing rules populate variables without using query string parameters.
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9. The purchaseID variable only de-duplicates the purchase event.
True
False
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10. For how long can linear eVar allocation be extended?
Day
Week
Month
Any timeframe
Visit
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11. Pathing in SiteCatalyst reports is limited to:
A week
A month
No limit
A day
A visit
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12. What is the correct s.pageName value to set on a 404 error page?
pageName=""
pageName=”error page”
pageName=”404 error page”
pageName=document.title
Answer
Correct Answer:
pageName=""
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13. Which of the following is not a valid value for the events variable?
prodView
purchase
scOrder
scCheckout
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14. Which of the following is used to define data in Traffic Sources reports.
Advanced data filter
Site filter
Search filter
Internal URL filters
Answer
Correct Answer:
Internal URL filters
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15. What is the maximum character (byte) length of Traffic Variables (sProps)?
50
100
255
200
75
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16. What is the difference between Product and Conversion Syntax for Merchandising Variables?
Product Syntax is set in the s.products variable, while Conversion Syntax is not
Product Syntax requires fewer server calls than Conversion Syntax
Product Syntax can be tagged manually, while Conversion Syntax is enabled by ClientCare
Product Syntax sets the s.products variable, while Conversion Syntax sets s.events
Answer
Correct Answer:
Product Syntax is set in the s.products variable, while Conversion Syntax is not
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17. When using a using packet monitoring tool to validate custom link tracking, which of the following parameters identifies the custom link friendly name?
clnk
pev2
pev1
lnkName
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18. What is the difference between participation and allocation?
Participation is used for eVars and allocation is used for sProps
Participation assigns full credit and allocation assigns partial credit
Participation allows for pathing and allocation does not
Participation can expire beyond a visit, whereas allocation is visit based
Answer
Correct Answer:
Participation assigns full credit and allocation assigns partial credit
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19. Which JavaScript variable is used to identify the domain on which cookies are set?
s.trackingServer
s.prop1
s.visitorID
s.cookieDomain
Answer
Correct Answer:
s.trackingServer
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20. Which of the following can be done using Processing Rules?
Change the report suite ID for a server call
Exclude by IP address
Explode (break apart) a single variable value into multiple values
Copy a value from one variable to another
Answer
Correct Answer:
Copy a value from one variable to another
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21. If a visitor on your site is purchasing six widgets, at a price of $5.98 per widget, what is the correct s.products syntax?
s.products=",widgets,6,5.98"
s.products=";widgets;6;5.98"
s.products=",widgets,6,35.88"
s.products=";widgets;6;35.88"
Answer
Correct Answer:
s.products=";widgets;6;35.88"
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22. Which of the following are NOT true about classifications?
Classifications can be overwritten
Classifications can be applied to out-of-the-box reports
Classifications are retroactive
Classifications can be cleared out if needed
Classifications can be applied to both conversion and traffic variables
Answer
Correct Answer:
Classifications can be applied to out-of-the-box reports
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23. What is the proper syntax to capture a product being added to the shopping cart?
s.events="scAdd" s.products="Adipure 11pro"
s.events="scAdd" s.products=";Adipure 11pro"
s.events="scAdd" s.products=";;Adipure 11pro"
s.events="cartAdd" s.products=";Adipure 11pro"
Answer
Correct Answer:
s.events="scAdd" s.products=";Adipure 11pro"
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24. Which of the following is NOT a benefit of multi-suite tagging?
Additional variables
Improved campaign attribution
Inter-site Pathing
De-duplicated unique visitors
Rollup metrics
Answer
Correct Answer:
Additional variables
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25. What is the primary use of Adobe Analytics Standard?
Provide directional guidance to help influence visitor behavior
Analyze your organization's use of Adobe products
Create reports showing how visitors use the website
See which links on web pages are clicked the most
See how many "hits" pages on your website get
Answer
Correct Answer:
Provide directional guidance to help influence visitor behavior
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26. What is a List Prop?
A variable in which you can pass multiple additional traffic variables in a delimited list so each prop gets credit for that page view.
A variable in which you can pass multiple values in a delimited list so each value gets credit for that page view.
Another term used for SAINT classifications.
A variable in which you can pass multiple values in a delimited list which the values persist so you can correlate conversion metrics with them.
Answer
Correct Answer:
A variable in which you can pass multiple values in a delimited list so each value gets credit for that page view.
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27. What is the correct syntax for capturing an event called “booked flight” in event1?
s.events="event1"
s.event1="booked flight"
s.events="booked flight"
s.event1="event1"
Answer
Correct Answer:
s.events="event1"
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28. Which of the following is NOT true about the s.products variable?
Can be used to set Merchandising eVars
Can be used to set numeric and currency success events
Can be used to set the purchase event
Can accept multiple values
Can be used to see product pathing
Answer
Correct Answer:
Can be used to see product pathing
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29. True or False: Conversion metrics are available for use in GeoSegmentation reports.
True
False
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30. What is the purpose of the pageType variable?
Used to capture the type of content displayed on the page.
Determines if the page contains conversion events or not.
Captures URLs that lead to a 404 Error Page.
Reports on the page template name when using a CMS.
Answer
Correct Answer:
Captures URLs that lead to a 404 Error Page.
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31. What is the maximum number of metrics that can be added to the Key Metrics report?
10
12
1
5
15
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32. When usePlugins is "true," the s_doPlugins function is called prior to each ______ request.
status
data
image
site
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33. Where can you go to share a previously created bookmark with other users?
Sharing > Bookmarks > Share Bookmarks
Admin > Bookmarks > Share
Manage > Bookmarks > Manage
Favorites > Bookmarks > Manage Bookmarks
Admin > Manage Bookmarks
Answer
Correct Answer:
Favorites > Bookmarks > Manage Bookmarks
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34. Which of the following is not required in order to capture paid search keywords?
The paid search keywords reports must be enabled by Adobe ClientCare
Paid search ads must be tagged with a consistent query string parameter
Paid Search Detection must be enabled in the Admin Console
A paid search campaign must be actively running in a known search engine
Answer
Correct Answer:
The paid search keywords reports must be enabled by Adobe ClientCare
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35. Which SiteCatalyst feature allows you to integrate external data into the reporting framework?
ASI Slots
Data Sources
Publishing Widgets
SAINT Classifications
Data Extracts
Answer
Correct Answer:
Data Sources
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36. When using link tracking, which Adobe Analytics report will be populated if the second argument in s.tl() is a 'o'?
File Downloads
Custom Links
None, s.linkType='o' is not valid syntax
Exit Links
Answer
Correct Answer:
Custom Links
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37. What is the best way to de-duplicate SiteCatalyst metrics?
Participation
Subrelations
Serialization
Classifications
Correlations
Answer
Correct Answer:
Serialization
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38. What is used to breakdown Traffic Variables (sProps) by one another?
Participation
Correlations
Pathing
Subrelations
Segmentation
Answer
Correct Answer:
Correlations
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39. Which of the following data collection domains suggests the use of a first-party cookie implementation?
www.mysite.com
mysite.112.2o7.net
metrics.mysite.com
mysite.d1.sc.omtrdc.net
Answer
Correct Answer:
metrics.mysite.com
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40. When creating a segment from the drop down box ("Add Segment"), it will be visible to all users.
True
False
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41. What is the max size of the s.channel (site sections) variable?
100 bytes
32 bits
There is no limit
1 kilobyte
Answer
Correct Answer:
100 bytes
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42. What is the default "Expire After" setting for newly enabled conversion variables (eVars)?
Visit
Page View
Month
Purchase
None
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43. Which of the following SiteCatalyst features allows you to visually show website performance and track progress against set goals?
Data Extracts
Targets
Bookmarks
Alerts
Calender Events
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44. How many custom eVars are available in each SiteCatalyst report suite?
50
75
10
25
100
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45. How many variables can have Pathing enabled in Adobe Analytics?
4
10
2
No limit
5
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46. Segments created in Discover can be used in SiteCatalyst.
False
True
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47. In SiteCatalyst 15, you can correlate a level of any enabled hierarchy variable with any traffic variable.
True
False
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48. How will commas in my product name interfere with my data?
They cause everything after the comma to be treated as the "units" entry in s.products.
They do not display correctly as commas in the reporting interface.
They cause the entire s.products value to be discarded after data collection.
They cause everything after the comma to be treated as a separate category/product/units/revenue entry in s.products.
Answer
Correct Answer:
They cause everything after the comma to be treated as a separate category/product/units/revenue entry in s.products.
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49. What type of SiteCatalyst variable/report would you use if you want to see pathing behavior?
Success Event
Participation
Conversion variables (eVars)
Traffic variables (sProps)
Classifications
Answer
Correct Answer:
Traffic variables (sProps)
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50. What is the best method for adding meta-data to SiteCatalyst variables?
Subrelations
Data Sources
Classifications
Data Feeds
Correlations
Answer
Correct Answer:
Classifications
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51. What does the acronym 'SAINT' stand for?
SiteCatalyst Attribute Importing and Naming Tool
Script Assignment Importing And Naming Tool
Standard Attribute Injection and Naming Tool
Simple Attribute Interface Naming Technology
Answer
Correct Answer:
SiteCatalyst Attribute Importing and Naming Tool
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52. Which of the following is not an allowed allocation setting for conversion variables?
Decaying
Most Recent
Original Value
Linear
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53. What is the primary purpose of an eVar?
View conversion events in the context of data dimensions
Enable Participation
Breakdown traffic metrics by one another
Enable Pathing
Record product names
Answer
Correct Answer:
View conversion events in the context of data dimensions
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54. What is maximum number of report suites that a company can use?
10
50
5,000
200
No limit
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55. What is the SAINT API used for?
Restricting access to dashboards
Designing a more user-friendly dashboard
Importing meta-data to describe and group reporting values
Ensuring your system is compatible with SiteCatalyst
Answer
Correct Answer:
Importing meta-data to describe and group reporting values
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56. Which variable do you use when setting the report suite?
v_setUp
s_account
s.login
s_exec
Answer
Correct Answer:
s_account
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57. If s_account is empty, not declared, or contains an unexpected value:
Corrupted data will be collected
Data will continue to be collected normally
No data will be collected
You will void your license
Answer
Correct Answer:
No data will be collected
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58. True or False? If you navigate to a different report, the segment you had applied will be canceled.
False
True
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59. Which of these are a common reason to use the s_objectID variable?
To separate clicks on links that ClickMap combines
All of these
To aggregate clicks on links that change often during a day
To improve accuracy of ClickMap data reporting
Answer
Correct Answer:
All of these
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60. Sending SiteCatalyst data to two or more report suites is called:
Multi-suite tagging
Double variable tagging
You cannot send data to more than one report suite
Cross-suite reporting
Answer
Correct Answer:
Multi-suite tagging
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61. Which of the following is not a possible value in the Referrer Types report?
Typed/Bookmarked
Search Engines
Mobile Apps
Other Web Sites
Social Networks
Answer
Correct Answer:
Mobile Apps
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62. How can you compare two date ranges in a single report in Ranked view?
Create a processing rule for the two date ranges
Click "Compare Dates" in the calendar module
Change the date range in the metric selector
Click "Compare Dates" in the grey report header
Answer
Correct Answer:
Click "Compare Dates" in the calendar module
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63. For improved ClickMap tracking, where should the s_objectID variable be set?
In the onClick event handler of a link
In the pageName variable
In the s.userID variable
In the ClickMap section of the page footer
Answer
Correct Answer:
In the onClick event handler of a link
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64. Which of the following is not a container type when creating segments?
Page View
Lifetime
Visitor
Visit
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Adobe Analytics Standard MCQs | Topic-wise
