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What is a competitive advantage?
Answer & Explanation
Correct Answer: A feature which distinguishes your company from the others and will help it to achieve success
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Why is it okay to let some competitors' moves go unanswered?
Answer & Explanation
Correct Answer: Companies should focus on their own initiatives rather that constantly respond to other companies actions
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Which of the following is one of the groups a business plan is meant to inform?
Answer & Explanation
Correct Answer: Potential investors
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Which of the following is a traditional method of marketing?
Answer & Explanation
Correct Answer: Television advertisements
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Which of the following could be a core competency of a company?
Answer & Explanation
Correct Answer: Ability to change direction quickly
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True or False: The Market Analysis of your business plan should illustrate your industry and market knowledge as well as any of your research findings and conclusions.
Answer & Explanation
Correct Answer: True
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What would a Market Follower strategy be distinguished by?
Answer & Explanation
Correct Answer: A company who turns a few heads but does not challenge the market leader
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The way you want to spend your time, money, and resources in the future are your _____.
Answer & Explanation
Correct Answer: Lifestyle goals
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What should be the minimum length of a business plan?
Answer & Explanation
Correct Answer: There are no predefined standards
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