1. The way you want to spend your time, money, and resources in the future are your _____.

2. Customer share is sometimes referred to as _____.

3. What is a way to segment the market?

4. What is a value chain?

5. Why should a business plan be revisited annually?

6. What is meant by Mass Marketing?

7. Why would a company with a very rigid business plan possibly face trouble?

8. Why is it important to identify your market segments?

9. Why is it okay to let some competitors' moves go unanswered?

10. What is an advantage of making a competitor analysis?

11. Which of the following would you factor into long term liabilities?

12. How far into the future should revenue be projected in a business plan?

13. What would be the best methodology to follow while creating a forecast?

14. What is meant by vertical integration?

15. What type of company would never need a business plan?

16. Which of the following terms best describes how a company can make itself stand out from the competitors?

17. Which of the following could be a core competency of a company?

18. What role does marketing play in a company's business life?

19. What is a business model?

20. Which of the following is a traditional method of marketing?

21. What is meant by "market segments"?

22. What is one of the ways to establish who your competitors are?

23. What is the DuPont formula?

24. Which of the items below is NOT a purpose of a business plan?

25. What is one of the reasons for the failure of companies?

26. What should be considered while deciding a firm's strategy?

27. What section would SWOT analysis typically be in?

28. Where would company valuation be discussed?

29. Why would a new company spend most of their budget on marketing?

30. Which of the following is one of the groups a business plan is meant to inform?

31. What marketing method is a gas station most likely to use?

32. Why is it important to talk about competition?

33. Why is it important to have an executive summary?

34. What is one of the criteria that a flower delivery company could distinguish itself by on the market?

35. What is Blockbuster Videos business model?

36. How is "distribution and delivery" defined?

37. What is one of the ways to track your competitors?

38. What should a company do if they do not have a marketing plan?

39. Why would a company's website be considered a part of its marketing effort?

40. What should be the minimum length of a business plan?

41. What policy should be followed regarding employees and the company strategy?

42. What is the purpose of a what-if analysis?

43. What is meant by Market Demographics?

44. Which of the following strategies has warehouse reseller Costco taken?

45. Which of the following would not typically be a section in a business plan?

46. What is meant by "top down" budgeting?

47. How could a video rental outlet stand out above their competitors in a positive way?

48. Why is it important to talk about market timing?

49. What is the purpose of a cash flow forecast?

50. Which of the following would be a mistake in forecasting?

51. Where might a potential competitor come from?

52. What best describes a differentiation strategy?

53. Why is it important to know the entire potential market even if your company can only focus on a small segment?

54. What are the minimum financial statements that should be included in a business plan?

55. What would sending coupons to prior customers directly be considered?

56. In which section of a business plan would you talk about the CEO?

57. What has been the trend in marketing in the last few decades?

58. How does a company assess the performance of its marketing efforts?

59. What is a competitive advantage?

60. What is meant by Relationship Marketing?

61. Why are companies able to stay in business during turbulent financial market times?

62. What is a characteristic of a market leader strategy?

63. What strategy should a new company wanting to enter a market employ?

64. Where would the Financial Projections typically be located in a business plan?

65. Why is it important to track your competitors?

66. In which section of a business plan would the company's mission statement be located?

67. What would a Market Follower strategy be distinguished by?

68. What is the purpose of creating a valuation statement of the company?

69. Why is it important to hire intelligently early on?

70. How might a company learn more about its market and what drives the customers to purchase their product?

71. Would a company that produces a complementary product to yours be considered a competitor (e.g. a tennis ball maker and a tennis racket maker)?

72. What best describes a cost-leadership strategy?

73. What are core competencies?

74. What is a "Pay Per Click" marketing campaign?

75. What is meant by Target Marketing?

76. Which of the following would be a value proposition?

77. How detailed should a business plan be?

78. Which of the following factors would be used in estimating revenue?

79. What section of the financial forecast would expenditure on telephones be forecasted under?

80. What market segment is an airline offering no frills targeting?

81. Would you ever consider talking to your competitors directly?

82. What is meant by Value Proposition?

83. For a typical executive summary, what is the maximum length?

84. The section of your business plan that is similar to an "elevator pitch" is the:

85. The first thing to assess in your market analysis is the:

86. What will a VRIO framework help distinguish?

87. In a business plan the Funding Requests portion should include:

88. What is the post-money valuation for a $1.5 million round of investment when the equity stake offered is 25%?

89. A good way to analyze the external environment is with a(n):

90. A pricing strategy where you set your prices high for quick cash and little emphasis on market penetration is called:

91. In the Competitive Analysis It's important to include:

92. What is not included in variable costs?

93. The use of exhibits are intended for:

94. True or False? It is acceptable to use business jargon or pop culture references in a business plan.

95. Financial Projections are done before Market Analysis and objectives are set. True or False.

96. The Purpose of the Company Description in the Business Plan is:

97. The main reason that business fail is due to not having enough?

98. A Business Plan should not include a section about regulatory issues since this is out of the business owners hands. True or False

99. One common method for selecting prices is called Cost Pricing Strategy. This means:

100. What does the 'T' stand for in SWOT analysis?