A Social Media crisis that happens on social media or on a _______platform, rapidly spreads from person to person, and spreads virally to become a news story.
Answer & Explanation
Correct Answer: Particular
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A PR model that presents a level playing field, making it the “ideal situation” for public relations is known as ?
Answer & Explanation
Correct Answer: Two-Way symmetrical Communication Model
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Flywheel is hubSpot’s new approach to the marketing funnel that has three main objectives: to attract,_____, and delight.
Answer & Explanation
Correct Answer: Engage
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______Media channels and content that are shared with others; part of the PESO model.
Answer & Explanation
Correct Answer: Shared Media
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An overview of the factors that are happening outside of our clients’ internal environment that can impact their work; also known as an _____.
Answer & Explanation
Correct Answer: External scan
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_________ is an influencer who is prominent based on work in other fields (movies, sports, politics, etc.).
Answer & Explanation
Correct Answer: Celebrity Influencer
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Publishing content that focuses on hard news, such as breaking news and announcements is known as?
Answer & Explanation
Correct Answer: News Release
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_______Is a partnership with those who are strong supporters of a brand in a professional capacity.
Answer & Explanation
Correct Answer: Advocacy Program
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Having a great idea, or great ideation, that allows us to see the big picture of our writing situation and to strategize how to bring our concept to life is known as?
Answer & Explanation
Correct Answer: Content Ideation
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Scientific is a method of research in which we do not identify a problem, gather relevant data, form a hypothesis, and then test that hypothesis empirically.
Answer & Explanation
Correct Answer: False
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