Public Relations (Creative Practices) MCQ Questions Answers

1. Flywheel is hubSpot’s new approach to the marketing funnel that has three main objectives: to attract,_____, and delight.

2. A Social Media crisis that happens on social media or on a _______platform, rapidly spreads from person to person, and spreads virally to become a news story.

3. Working on a reputation behind the scenes, rather than on the front lines is known as ?

4. A Reputation collection of perceptions about you or your brand from all_____.

5. A professional working on generating coverage and media press for a client is known as ______.

6. A Lobbyist professional who works with Congress to get bills passed; a particular specialization within the political and________.

7. ______Is in crisis management, minimization of the perceived damage caused by the crisis.

8. Is in crisis management, praising stakeholders for their action.?

9. Indication by the crisis manager that the organization takes full responsibility for the crisis and asks stakeholders for forgiveness is known as ____.

10. Excuses are in crisis management, denying intent to do harm and/or claiming inability to control the events that triggered the crisis,maximizing organizational responsibility.

11. In crisis management, asserting that there is no crisis is known as_____

12. _______ is a significant, disruptive event that often features a rapid onset.

13. _______is in crisis management, the offer of money or other gifts to victims of a crisis.

14. What you really are (while your reputation is merely what others think you are) is known as____

15. In crisis management, to confront the person or group claiming something is wrong with an organization is known as ______.

16. _______ Is an expert in a particular area of public relations or in the field.

17. A role that ties research and creativity into activating initiatives online for a brand and client is known as_____.

18. A Social Media Manager professional who focuses on being the brand on social media.

19. A professional who is most often housed within a brand and is responsible for supporting the activities of team members within the PR department is known as ?

20. _____is a professional whose overall focus is to generate coverage in the media for clients across various channels and audiences, and to coordinate proactive relationships with the media (traditional, social, and emerging).

21. Positions, offered for class credit or no credit, that boost our experience levels and our résumés are known as ?

22. _______ is the most common position offered to those beginning their careers as PR professionals.

23. _____ is a role that requires PR expertise, but must also integrate social and digital chops, audience insights, media relations, analytics, and marketing campaign measures.

24. _________ is an influencer who is prominent based on work in other fields (movies, sports, politics, etc.).

25. _______ is a profession who knows and has experience in all aspects of public relations.

26. Freelancer is a professional who takes disadvantage of having his or her other clients and focusing on specific projects and clients.

27. A Copywriter professional who is skilled in writing in different formats, media, and contexts.

28. _________Is a professional who focuses not only on writing but on tying in other pieces of content, such as visual, audio, and textual content, to bring forth a cohesive and transmedia experience for a brand.

29. A professional who works with clients to share their ideas is known as?

30. ______ is a professional whose overall focus is to listen, coordinate, and engage the various channels and communities for a particular organization.

31. A professional who conducts research to be integrated and applied into ________, audience insights, and campaigns is known as an analyst?

32. A PR specialist who is assigned to a specific account is known as ?

33. Account Executive is the ____entry-level position for those with bachelor’s degrees.

34. This leadership position focuses on coordinating efforts for the client, managing the teami known as ______.

35. Measures that look good but do really show anything other than low numbers (follower count, impressions, etc.) is known as Vanity Metrics?

36. _________ is an evaluation of the overall tone of a message as positive, negative, or neutral.

37. How do people feel about content?

38. ______ is the reactions and behaviors that occur as a result of our messages, content, and actions; the likeliness that others recall our content and share it with others.

39. Monitoring is the systematic process of analyzing and reporting offline outsights and conversations on a brand’s reputation, position, and community, and the opinions of key staff members.

40. The systematic assessment of PR initiatives; determining whether PR professionals and clients have been held accountable for efforts in a campaign is known as ?

41. Listening is Uncovering emerging trends,______, activities, and issues that could impact an organization either positively or negatively.

42. Who our target audience is, what the current situation is, and what resources are available to understand them is known as ______.

43. How much the exposure would cost you if you had to pay for this coverage?

44. ____ is an interaction between a piece of content and an audience member.

45. Low-level objectives that contribute to social media protocols and actions, and to the well-being of the entire organization; objectives that reflect brand reputation, changes in policies, or improved business practices is known as Impact .

46. How many people were able to see a message?

47. An integrated approach for collecting data, interpreting data patterns, and applying data insights into actionable strategies is known as ?

48. Analysis determines what happened in the present and what we can learn from that experience in the present ?

49. Also known as AVEs; first implemented by advertising firms in the_______s with the overall purpose of evaluating the effectiveness of message exposure.

50. The strategies and tactics portion of a campaign plan; the content and messages we will create and disseminate out to our audiences is known as?

51. _____Is a professional who focuses on producing tactical components in public relations.

52. Buying practices conducted through social media platforms is known as Social selling ?

53. The constraints that must be evaluated as we consider a possible new venture; they can be social, financial, emotional, and/or time-based, and sometimes are out of our control but in control of others involved is known as?

54. The specific focus and dedication needed to accomplish a set goal for the launch of a new product or service is known as ?

55. The idea that a product or service being offered is unique in a variety of ways is known as ?

56. A professional who oversees management and strategy components of public relations is known as ?

57. The pursuit of opportunity beyond resources controlled is known as ?

58. Engaging in PR practices with inside clients but with employees, staff, and others who work inside our organization or brand; also known as external relations is known as Employee Relations.

59. A Employee Advocacy program that is designed to incentivize and encourage employees to tell their stories, _______, and views to external as well as internal audiences.

60. All senior-level officials for a corporation based on different departments and responsibilities are known as ?

61. Corporate Social Responsibility is tying together the social,______, and financial efforts to support specific campaigns and causes aligned with a brand.

62. _______ is Understanding of business principles such as accounting, finance, marketing, and sales.

63. A program focused on audiences of loyal supporters outside of the company who have a strong affinity for the company is known ____.

64. _______Is a partnership with those who are strong supporters of a brand in a professional capacity.

65. _____ is an image, videos, and illustrations, for example.

66. ______Content that takes a long time to create but has a long shelf life.

67. Content that is short in nature is known as ?

68. Message Strategy is a highlight the key points that we want to communicate.

69. Long-Form Content that is short in length and time.

70. _____is an Innovative and unique approach to crafting stories and strategic messages into consumable content that is relevant and sparks entertaining interest for the key public.

71. Looking at how and why we create and manage our materials, as well as how to update them for future use is known as?

72. The process of promoting our content to audiences, giving brands and audiences new ways to make connections, start dialogues, and reinforce perception is known as ?

73. Having a great idea, or great ideation, that allows us to see the big picture of our writing situation and to strategize how to bring our concept to life is known as?

74. Content Execution is not a focus on how and where we’ll deliver our materials to our audiences.

75. Content Curation is the search for relevant articles, _____, and materials that others (fans, customers, brands, media personalities, influencers, creators, etc.) have composed.

76. Content Creation is the development of original materials made up of relevant information, stories, and other pieces not previously produced.

77. The______ of content and messaging to audience feeds and accounts is known as Content Amplification

78. Spoken and recorded content is known as ___.

79. _______ inspired by the word tea, which is slang for juicy information, similar to online gossip magazines (e.g., networks of Instagram pages, YouTube channels, Twitter handles, and Facebook groups).

80. A_______of Publics theory that focuses on organizing audiences based on specific characteristics and attributes.

81. A Relationship Management strategy that allows us to focus on our connections with staff?

82. An influencer with few followers, and with audiences even larger than those of macro influencers is known as Nano Influencer.

83. An ______ influencer who has generated significant attention over the past few years because of an ability to cultivate strong communities around particular interests.

84. An influencer who has a prominent status on social media and a broad appeal that puts him or her on track to reach celebrity status; an general individual who shapes culture and industries and makes an indirect impact on the community by driving sales of products and services is known as Mega Influencer

85. _______ Characterizes audience members who want to understand and fix a problem.

86. ________audience members who prefer to wait for information to come to them is called Information Processing.

87. Someone who has built an audience, naturally and over time, and who is viewed as an authority on a certain subject, practice, or perspective in online spaces; with the trust of a community, this person can share content that persuades an audience to take a specific action.is known as _____.

88. _______ is a member of a subset of influencers who create for brands original content in their own voices, and who view their creativity as the most important part of their contribution to a brand.

89. Audience engagement and interaction across various channels is known as _______.

90. Analyzing the actual behavior and actions generally taken; going beyond psychographics to consider how an audience has behaved or acted in relation to a manager or brand is known as Behavioral Segmentation.

91. Business-to-consumer practices and audiences is known as

92. Business-to-business practices and audiences are known as?

93. Ambassador Employees who leverage their own loyalty as a currency; these general are engaged, transparent, and willing to share their stories and insights with communities only offline

94. The nuts of bolts of a campaign, focused on the tools of suppression, are known as tactics .

95. How are we going to accomplish our set goals and objectives ?

96. A plan for conducting a PR campaign that must include background, situational analysis, goals, objectives,_____, tactics, evaluation, and recommendations. Is known as the Strategic Plan.

97. The component of SWOT analysis in which we look at the “so what” factor, which helps us figure out how to move our clients forward, outlining the main challenge and opportunity that needs to be addressed is known as Strategic Implication.

98. Specific, measurable,______, realistic, and time-specific—important characteristics of a strategic PR plan is known as SMART Criteria.

99. A section of the strategic plan for a PR campaign in which we combine the findings of our background research to create a clear overall picture of what is going on for our organizational client or our client’s individual is known as

100. ______Media channels and content that are shared with others; part of the PESO model.