1. The nuts of bolts of a campaign, focused on the tools of suppression, are known as tactics .
Answer
Correct Answer:
False
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2. How are we going to accomplish our set goals and objectives ?
Answer
Correct Answer:
Strategies
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3. A plan for conducting a PR campaign that must include background, situational analysis, goals, objectives,_____, tactics, evaluation, and recommendations. Is known as the Strategic Plan.
Answer
Correct Answer:
Strategies
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4. The component of SWOT analysis in which we look at the “so what” factor, which helps us figure out how to move our clients forward, outlining the main challenge and opportunity that needs to be addressed is known as Strategic Implication.
Answer
Correct Answer:
False
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5. Specific, measurable,______, realistic, and time-specific—important characteristics of a strategic PR plan is known as SMART Criteria.
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Correct Answer:
Achievable
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6. A section of the strategic plan for a PR campaign in which we combine the findings of our background research to create a clear overall picture of what is going on for our organizational client or our client’s individual is known as
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Correct Answer:
False
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7. ______Media channels and content that are shared with others; part of the PESO model.
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Correct Answer:
Shared Media
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8. The points of evidence that support our primary messages are known as ?
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Correct Answer:
Secondary Messages
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9. ____________ who are supportive and potentially viewed as influencers by the primary audience members.
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Correct Answer:
Secondary Audiences
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10. A campaign strategy focusing on research, objectives, planning, and evaluation is known as?
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Correct Answer:
Rope
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11. A campaign strategy focusing on research, action, communication, and evaluation is known as?
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Correct Answer:
Race
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12. Primary Messages mean that ?
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Correct Answer:
The key ideas that we need to articulate.
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13. The audiences you want to target indirectly and that have a meaningful relationship and NOT connection to the client is known as Primary Audiences
Answer
Correct Answer:
False
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14. A PR Campaign is a _______, thorough, and aligned (presented in a consistent and branded fashion) document that outlines from start to finish what an individual, organization, or brand wants to accomplish.
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Correct Answer:
Systematic
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15. A PESO model that focuses on paid, earned, shared, and owned media.
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Correct Answer:
True
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16. Media channels and content that are paid for by the client or individual; part of the PESO model.
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Correct Answer:
Paid Media
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17. Media channels and content that are owned by the client or individual; part of the PESO model is known as?
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Correct Answer:
Owned Media
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18. Statements on what we want to accomplish in our campaign is known as_____.
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Correct Answer:
Objectives
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19. The means (visual, audio, written, or all of the above) to broadcast information to the masses is known as ______.
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Correct Answer:
Media
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20. Ensuring that the objectives of our strategic plan are difficult, incomprehensible, and not connected with measurable achievements is known as Management by Objectives.
Answer
Correct Answer:
False
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21. An overview of the factors that are happening outside of our clients’ internal environment that can impact their work; also known as an _____.
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Correct Answer:
External scan
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22. Earned Media channels and content gained by word-of-mouth communications and relationships; part of the _____.
Answer
Correct Answer:
PESO model
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23. A two-sentence statement summarizing the no issue that needs to be addressed in a strategic campaign is known as Core Problem Statement.
Answer
Correct Answer:
False
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24. A brief section of a PR plan introducing our clients and where they stand presently before a campaign is known as?
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Correct Answer:
Client Overview
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25. ______Is an overview of the length and timing of items happening before, during, and after a campaign.
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Correct Answer:
Calendar
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26. Collection and skim of resources that show how much these items cost in a campaign is known as?
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Correct Answer:
Budget
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Public Relations (Creative Practices) MCQs | Topic-wise
