1. A Social Media crisis that happens on social media or on a _______platform, rapidly spreads from person to person, and spreads virally to become a news story.
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Particular
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2. Working on a reputation behind the scenes, rather than on the front lines is known as ?
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Reputation Management
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3. A Reputation collection of perceptions about you or your brand from all_____.
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Stakeholders
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4. A professional working on generating coverage and media press for a client is known as ______.
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Publicist
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5. A Lobbyist professional who works with Congress to get bills passed; a particular specialization within the political and________.
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Government arena
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6. ______Is in crisis management, minimization of the perceived damage caused by the crisis.
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Justification
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7. Is in crisis management, praising stakeholders for their action.?
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Ingratiation
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8. Indication by the crisis manager that the organization takes full responsibility for the crisis and asks stakeholders for forgiveness is known as ____.
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Full Apology
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9. Excuses are in crisis management, denying intent to do harm and/or claiming inability to control the events that triggered the crisis,maximizing organizational responsibility.
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False
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10. In crisis management, asserting that there is no crisis is known as_____
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Denial
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11. _______ is a significant, disruptive event that often features a rapid onset.
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Crisis
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12. _______is in crisis management, the offer of money or other gifts to victims of a crisis.
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Corrective Action
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13. What you really are (while your reputation is merely what others think you are) is known as____
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Character
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14. In crisis management, to confront the person or group claiming something is wrong with an organization is known as ______.
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Attack the Accuser
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Public Relations (Creative Practices) MCQs | Topic-wise