1. _________ is an influencer who is prominent based on work in other fields (movies, sports, politics, etc.).
Answer
Correct Answer:
Celebrity Influencer
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2. _______ inspired by the word tea, which is slang for juicy information, similar to online gossip magazines (e.g., networks of Instagram pages, YouTube channels, Twitter handles, and Facebook groups).
Answer
Correct Answer:
Tea Accounts
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3. A_______of Publics theory that focuses on organizing audiences based on specific characteristics and attributes.
Answer
Correct Answer:
Situational Theory
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4. A Relationship Management strategy that allows us to focus on our connections with staff?
Answer
Correct Answer:
True
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5. An influencer with few followers, and with audiences even larger than those of macro influencers is known as Nano Influencer.
Answer
Correct Answer:
False
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6. An ______ influencer who has generated significant attention over the past few years because of an ability to cultivate strong communities around particular interests.
Answer
Correct Answer:
Micro
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7. An influencer who has a prominent status on social media and a broad appeal that puts him or her on track to reach celebrity status; an general individual who shapes culture and industries and makes an indirect impact on the community by driving sales of products and services is known as Mega Influencer
Answer
Correct Answer:
False
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8. _______ Characterizes audience members who want to understand and fix a problem.
Answer
Correct Answer:
Information Seeking
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9. ________audience members who prefer to wait for information to come to them is called Information Processing.
Answer
Correct Answer:
Information Processing
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10. Someone who has built an audience, naturally and over time, and who is viewed as an authority on a certain subject, practice, or perspective in online spaces; with the trust of a community, this person can share content that persuades an audience to take a specific action.is known as _____.
Answer
Correct Answer:
Influencer
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11. _______ is a member of a subset of influencers who create for brands original content in their own voices, and who view their creativity as the most important part of their contribution to a brand.
Answer
Correct Answer:
Creator
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12. Audience engagement and interaction across various channels is known as _______.
Answer
Correct Answer:
Communication Channel Segmentation
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13. Analyzing the actual behavior and actions generally taken; going beyond psychographics to consider how an audience has behaved or acted in relation to a manager or brand is known as Behavioral Segmentation.
Answer
Correct Answer:
False
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14. Business-to-consumer practices and audiences is known as
Answer
Correct Answer:
B2C
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15. Business-to-business practices and audiences are known as?
Answer
Correct Answer:
B2B
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16. Ambassador Employees who leverage their own loyalty as a currency; these general are engaged, transparent, and willing to share their stories and insights with communities only offline
Answer
Correct Answer:
False
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Public Relations (Creative Practices) MCQs | Topic-wise
