1. The collection and summary of already-unpublished materials, such as reports, articles, communication audits, news reports, and academic articles, that have been reviewed by experts to evaluate quality and identify new insights presented is known as Secondary Research.\
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Correct Answer:
False
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2. Scientific is a method of research in which we do not identify a problem, gather relevant data, form a hypothesis, and then test that hypothesis empirically.
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Correct Answer:
False
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3. ______ is the systematic gathering of information conducted in a scientific and objective manner to help answer questions.
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Correct Answer:
Research
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4. _____ is the ability to replicate the results of our research.
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Reliability
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5. Research that addresses questions of “what” or “how many” and is usually evaluated using formal statistical methods, and that allows us to focus on objective measures to predict how certain concepts and variables will act in a controlled setting (like a lab) is known as_____.
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Quantitative Research
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6. Research that involves exploring how and why things are occurring; addressing questions of quantity and characteristics; or exploring what is happening in detail on a one-to-more is known as Qualitative Research.
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Correct Answer:
False
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7. What are Psychographics lifestyle characteristics?
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Correct Answer:
All of these
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8. ________, conducted by an individual or team, that has not been published or presented previously is known as Primary Research.
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Original research
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9. _____is the reflection of a customer who typifies the audience we are trying to reach?
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Persona
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10. Outputs are the specific measures that we are able to collect and _______, including likes, comments, reach, impressions, and engagement.
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Evaluate
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11. _____ is how well the audience receives our messages; the extent to which audience members do not change their views or attitudes.
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Outcomes
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12. The quantitative method is known as Mixed-Methods Research.
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Correct Answer:
False
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13. Research that is done on a whim is known as ?
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Informal Research
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14. ______ is research that can be published since it went through the rigorous process of data analysis and recruiting.
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Formal Research
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15. Work includes observation and ethnography studies that we do in the real world, in the natural environment and in various settings such as communities and corporations, and that takes a lot of time is known as _____.
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Fieldwork
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16. EBPs are Research that is bottom-up and begins and ends with the client, moving well beyond a two-size-fits-all model and encompassing the manager’ unique experience with their presenting problems.
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False
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17. What are Demographics Population data points ?
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All of these
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18. The _________ is a process of categorizing people into groups based on specific criteria.
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Audience Segmentation
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Public Relations (Creative Practices) MCQs | Topic-wise
