1. Flywheel is hubSpot’s new approach to the marketing funnel that has three main objectives: to attract,_____, and delight.
Answer
Correct Answer:
Engage
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2. _____ is an image, videos, and illustrations, for example.
Answer
Correct Answer:
Visual Content
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3. ______Content that takes a long time to create but has a long shelf life.
Answer
Correct Answer:
Slow-Form Content
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4. Content that is short in nature is known as ?
Answer
Correct Answer:
Short-Form Content
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5. Message Strategy is a highlight the key points that we want to communicate.
Answer
Correct Answer:
False
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6. Long-Form Content that is short in length and time.
Answer
Correct Answer:
False
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7. _____is an Innovative and unique approach to crafting stories and strategic messages into consumable content that is relevant and sparks entertaining interest for the key public.
Answer
Correct Answer:
Creative Content
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8. Looking at how and why we create and manage our materials, as well as how to update them for future use is known as?
Answer
Correct Answer:
Content Strategy
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9. The process of promoting our content to audiences, giving brands and audiences new ways to make connections, start dialogues, and reinforce perception is known as ?
Answer
Correct Answer:
Content Marketing
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10. Having a great idea, or great ideation, that allows us to see the big picture of our writing situation and to strategize how to bring our concept to life is known as?
Answer
Correct Answer:
Content Ideation
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11. Content Execution is not a focus on how and where we’ll deliver our materials to our audiences.
Answer
Correct Answer:
False
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12. Content Curation is the search for relevant articles, _____, and materials that others (fans, customers, brands, media personalities, influencers, creators, etc.) have composed.
Answer
Correct Answer:
Resources
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13. Content Creation is the development of original materials made up of relevant information, stories, and other pieces not previously produced.
Answer
Correct Answer:
False
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14. The______ of content and messaging to audience feeds and accounts is known as Content Amplification
Answer
Correct Answer:
Distribution
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15. Spoken and recorded content is known as ___.
Answer
Correct Answer:
Audio Content
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Public Relations (Creative Practices) MCQs | Topic-wise