1. A designated offline space with a URL and domain name that is attached to a person,individual, or business is known as a website .
Answer
Correct Answer:
False
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2. Writing the story for a brand is intertwined with the brand purpose, messaging, and essence that can be shared and distributed across different platforms is known as ?
Answer
Correct Answer:
Storytelling
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3. A collection of platforms to engage and interact with, create, and distribute information is known as?
Answer
Correct Answer:
Social Media
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4. An old way of defining the writing that is invisible online when timing is of the essence, which requires PR professionals to think on their feet, is known as real time writing .
Answer
Correct Answer:
False
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5. Publishing content that focuses on soft news, such as news of partnerships and event coverage______.
Answer
Correct Answer:
Press Release
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6. Pitch is a short memo, message, or statement outlining clearly what you are trying to accomplish and what you are able to provide in a ______.
Answer
Correct Answer:
Win-win situation
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7. Creating stories, content, and messages that resonate with audiences at an emotional, logical, and_______, motivating them to take an action or to think differently.
Answer
Correct Answer:
Practical level
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8. Publishing content that focuses on hard news, such as breaking news and announcements is known as?
Answer
Correct Answer:
News Release
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9. A collection of pre-made promotional and informational materials that cover a brand, person, or cause that is targeted for distribution to media professionals is known as ?
Answer
Correct Answer:
Media kit
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10. Infographic is an illustration used to______.
Answer
Correct Answer:
All of these
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11. A short -form piece of content in which the writer tells a story using the tools of narrative writing, such as dialogue, detail, and creativity is known as feature story .
Answer
Correct Answer:
False
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12. What are the outlets of Digital Media?
Answer
Correct Answer:
All of these
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13. Creative messaging that goes beyond the simple transmission of information to engage and________, an important element for PR professionals is known as Creative Writing .
Answer
Correct Answer:
Entertain
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14. Blog is a “traditional” piece of digital content that provides ____.
Answer
Correct Answer:
All of these
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15. ______is an overview of the key players involved in a PR campaign.
Answer
Correct Answer:
Backgrounder
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Public Relations (Creative Practices) MCQs | Topic-wise
