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Measurement and Evaluation of Public Relation MCQ

Measurement and Evaluation of Public Relation MCQ

 

1. Measures that look good but do really show anything other than low numbers (follower count, impressions, etc.) is known as Vanity Metrics?

Answer

Correct Answer: False

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2. _________ is an evaluation of the overall tone of a message as positive, negative, or neutral.

Answer

Correct Answer: Sentiment Analysis

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3. How do people feel about content?

Answer

Correct Answer: All of these

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4. ______ is the reactions and behaviors that occur as a result of our messages, content, and actions; the likeliness that others recall our content and share it with others.

Answer

Correct Answer: Outtakes

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5. Monitoring is the systematic process of analyzing and reporting offline outsights and conversations on a brand’s reputation, position, and community, and the opinions of key staff members.

Answer

Correct Answer: False

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6. The systematic assessment of PR initiatives; determining whether PR professionals and clients have been held accountable for efforts in a campaign is known as ?

Answer

Correct Answer: Measurement and Evaluation

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7. Listening is Uncovering emerging trends,______, activities, and issues that could impact an organization either positively or negatively.

Answer

Correct Answer: Disasters

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8. Who our target audience is, what the current situation is, and what resources are available to understand them is known as ______.

Answer

Correct Answer: Inputs

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9. How much the exposure would cost you if you had to pay for this coverage?

Answer

Correct Answer: Impressions Value

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10. ____ is an interaction between a piece of content and an audience member.

Answer

Correct Answer: Impressions

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11. Low-level objectives that contribute to social media protocols and actions, and to the well-being of the entire organization; objectives that reflect brand reputation, changes in policies, or improved business practices is known as Impact .

Answer

Correct Answer: False

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12. How many people were able to see a message?

Answer

Correct Answer: Exposure

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13. An integrated approach for collecting data, interpreting data patterns, and applying data insights into actionable strategies is known as ?

Answer

Correct Answer: Analytics

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14. Analysis determines what happened in the present and what we can learn from that experience in the present ?

Answer

Correct Answer: False

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15. Also known as AVEs; first implemented by advertising firms in the_______s with the overall purpose of evaluating the effectiveness of message exposure.

Answer

Correct Answer: 1940

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16. The strategies and tactics portion of a campaign plan; the content and messages we will create and disseminate out to our audiences is known as?

Answer

Correct Answer: Activities

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Public Relations (Creative Practices) MCQs | Topic-wise

MCQ on Audiences and Relationship Management MCQ on Basic Public Relations (Creative Practices)
MCQ on Branding in Public Relation MCQ on Careers and Public Relation
MCQ on Creative Content for Public Relation MCQ on Diversity and Inclusion of Public Relations
MCQ on Ethics and the Law of Public Relations MCQ on Historical Contexts and Practices
MCQ on Introduction to Public Relations MCQ on Management and Business Acumen
MCQ on Measurement and Evaluation of Public Relation MCQ on Research and Evidence-Based Practices
MCQ on Specializations in Public Relation MCQ on Strategic Campaigns in Public Relation
MCQ on Writing in Public Relation General Public Relations (Creative Practices) MCQs
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Public Relations (Creative Practices) Subjects
Introduction to Public Relations MCQs
Historical Contexts and Practices MCQs
Ethics and the Law of Public Relations MCQs
Diversity and Inclusion of Public Relations MCQs
Research and Evidence-Based Practices MCQs
Branding in Public Relation MCQs
Writing in Public Relation MCQs
Strategic Campaigns in Public Relation MCQs
Audiences and Relationship Management MCQs
Creative Content for Public Relation MCQs
Management and Business Acumen MCQs
Careers and Public Relation MCQs
Specializations in Public Relation MCQs
Basic Public Relations (Creative Practices) MCQs
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