PR Strategy MCQ Questions Answers

1. As a result of __________, the death penalty statutes in 39 states were invalidated.

2. The TEN10 campaign was designed to ______.

3. Research at Tenneco was conducted by ______.

4. Tenneco employees were concerned about ______.

5. Research for the Rwanda campaign revealed ______ were/was often the source of perceived hostility and incompetence.

6. Research in Rwanda was conducted by ______.

7. The target audience for the Freese and Nichols campaign was/were ______.

8. The Freese and Nichols centennial occurred during ______.

9. The 84 Lumber commercial featured a ______.

10. The 84 Lumber commercial initially aired on ______.

11. The 84 Lumber commercial coincided with ______.

12. The main goal of the 84 Lumber campaign was ______.

13. The target audience for 84 Lumber was ______.

14. Prior to its campaign, 84 Lumber’s brand awareness was ______.

15. ______ operate(s) best when it is approached from a strategic approach that centers on how the needs and desires of stakeholders need to be of the highest consideration.

16. Public relations operates best when it is approached from a ______.

17. Families dropping students off for the 2015–16 school year at Old Dominion University (ODU) were greeted by ______.

18. Some of the proposed cuts included ______.

19. Westside Community Schools announced ______.

20. Louisiana’s main objective was ______.

21. Many respondents believed that Louisiana’s ______ was contaminated.

22. The British Petroleum (BP) oil spill disaster negatively affected the ______ industry in several Gulf Coast states.

23. When asked why visitors might come to Whitesville, the most common response was ______.

24. By 2015, the town of ______ was on the verge of collapse due to a major loss of jobs.

25. A ______ of key community stakeholders (e.g., nonprofit leaders, educators, and community business leaders) was assembled for the West Virginia campaign.

26. ______ dealt with a budget reduction that had implications for the local community.

27. ______ sought to draw visitors back to the area in the wake of the BP oil spill.

28. ______ was faced with a long-term crisis as a result of the decline of the coal industry.

29. Some ______ are in a constant state of crisis due to political, economic, or other factors.

30. Not all ______ occur over a finite amount of time.

31. Successfully recovering from a crisis with the brand untarnished and stakeholders feeling positively about the organization is the ultimate goal of ______.

32. The Halo campaign developed ______.

33. The Halo syndrome is classified as a(n) ______.

34. Halo USA (a pseudonym) is a nonprofit organization that was founded by ______.

35. The Go Red event was a ______.

36. The goal of the Go Red campaign is to ______.

37. Heart disease has been a major cause of death for ______ years.

38. The campaign slogan, “It’s time to act NOW on mental illness,” reflected ______.

39. The mental health campaign in Australia made sure to include ______ among the participants.

40. The mental health campaign in Australia used ______ to successfully advocate for the government’s adoption of the recommendations from the report of the National Commission on Mental Health.

41. Mental health advocates were organized and empowered by holding ______.

42. Research for the ______ case showed that the direct voice of consumers and caregivers had enormous potential influence with politicians.

43. There is significant evidence that the ______ surrounding mental illness has resulted in discrimination for those individuals living with diseases such as depression, bipolar disorder, and schizophrenia.

44. The ______ campaign executed a campaign to raise the visibility of mental health issues across the country.

45. ______ can encompass communication for a variety of organizations within the health-care industry.

46. Health communication is ______.

47. Oceana’s research revealed there was a general recognition about the importance of fisheries and the problem of subsidies, but there was ______ knowledge about the issue and WTO negotiations.

48. The James W. Foley Legacy Foundation was founded to raise awareness about ______.

49. In 2015, the California legislature ______ the End of Life Option Act authorizing medical aid in dying as an option for terminally ill adults.

50. C&C waged the campaign to reach ______ primary stakeholder(s).

51. In January 2015, the End of Life Option Act was introduced in the California Senate and the C&C strategy was ______.

52. Research also underscored the importance of people acknowledging ______ in their end-of-life decisions.

53. Brittany Maynard developed an outreach strategy that leveraged her media appeal as a(n) ______ advocate.

54. In 2014, C&C launched a ______ plan to organize support and change California state law via a ballot initiative, lawsuit, and/or through legislative action to make medical aid in dying an authorized option for terminally ill Californians.

55. For more than 20 years, research has shown that “strong majorities” of Americans ______ medical aid in dying.

56. The ______ case exposes us to the challenges of global advocacy.

57. The ______ case shows the importance of understanding the positions of diverse stakeholders and highlights the critical role of research in identifying the most effective and relevant narrative on an issue.

58. The ______ case shows how to use big data to target an organization’s advocacy efforts.

59. The ______ case study helps us understand the importance of social media in identifying and effectively communicating with the correct stakeholders.

60. The ______ case demonstrates the long lead time sometimes necessary to move the needle on important and controversial issues.

61. ______ involves advocating for causes and policy changes.

62. The Alcatel–Lucent Shift Plan set a clear company course for the next ______ years.

63. The Alcatel and Lucent Technologies merger was considered a failure ______ year(s) after the fact.

64. VP wanted to obtain ______ to support cleantech opportunities.

65. VP wanted to increase ______ coverage of its role in cleantech.

66. VP planned to secure feature coverage ______.

67. VP focused on accomplishing three main objectives that would be carried out and measured during the first ______.

68. The overall goal for the VantagePoint public relations campaign in 2010–2011 was ______.

69. At the time of the VantagePoint campaign, the clean technology industry ______.

70. VantagePoint wanted to ______.

71. The goal of the Tax Amnesty 2015 campaign was ______.

72. Research for the Tax Amnesty 2015 campaign revealed ______.

73. Research for the Tax Amnesty 2015 campaign revealed ______.

74. The tax amnesty program lasted ______.

75. Research for the Tax Amnesty 2015 campaign revealed the vast majority of amnesty collections ______.

76. ______ is an important link between the organization and those who invest in the organization.

77. Research indicated that the very act of allowing same-sex marriage ______.

78. The Love is Love campaign celebrated ______.

79. The OSA campaign featured ______.

80. The OSA’s social media presence was amplified by creating ongoing centennial content, all under the banner ______.

81. The OSA campaign provided ______.

82. One of the Optical Society’s goals was to ______.

83. The Optical Society’s goal was to ______.

84. The Optical Society interviewed its members for ______.

85. The Optical Society was celebrating its ______ anniversary.

86. The CLOROX Ick Awards improvised a live awards show on ______.

87. The goal of the CLOROX Ick Awards was to get younger parents to ______.

88. Research for the CLOROX Ick Awards revealed ______.

89. The target audience for the CLOROX Ick Awards wanted to ______.

90. The target audience for the CLOROX Ick Awards was ______.

91. ______ focuses on how public relations strategies and tactics work within, and complement, a wider mix of marketing, advertising, and public information messages.

92. The foundation’s cross-disciplinary centennial team developed the concept of giving a gift to the community each month during the foundation’s 100th year during the ______ phase of campaign development.

93. The overarching goals of the Cleveland Foundation’s centennial campaign were to ______.

94. The research for the Cleveland Foundation revealed ______.

95. Research for the Cleveland Foundation included ______.

96. The Cleveland Foundation developed a campaign to ______.

97. In addition to the support ribbons, RWB successfully ______.

98. SVA’s mission and values were shared via red, white, and blue support ribbons attached to information cards during the ______ phase of campaign implementation.

99. The goal of Belmont University’s Student Veterans of America (SVA) campaign was to ______.

100. ______ research clarified the campaign opportunity for the SVA at Belmont University and helped identify the key campaign stakeholders.