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Issue Advocacy in Public Relations Strategy MCQ

Oceana’s research revealed there was a general recognition about the importance of fisheries and the problem of subsidies, but there was ______ knowledge about the issue and WTO negotiations.

High

Medium

Low

Answer

Correct Answer: No

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The James W. Foley Legacy Foundation was founded to raise awareness about ______.

Pollution

The dangers in news reporting

Money laundering

Drug abuse

Answer

Correct Answer: The dangers in news reporting

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In 2015, the California legislature ______ the End of Life Option Act authorizing medical aid in dying as an option for terminally ill adults.

Passed

Didn’t pass

Tabled

Rejected

Answer

Correct Answer: Passed

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C&C waged the campaign to reach ______ primary stakeholder(s).

One

Two

Three

Four

Answer

Correct Answer: Two

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In January 2015, the End of Life Option Act was introduced in the California Senate and the C&C strategy was ______.

Ended

Begun

Decelerated

Accelerated

Answer

Correct Answer: Accelerated

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Research also underscored the importance of people acknowledging ______ in their end-of-life decisions.

Insurance

Money

Faith

Law

Answer

Correct Answer: Faith

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Brittany Maynard developed an outreach strategy that leveraged her media appeal as a(n) ______ advocate.

Young, well-spoken

Political

Celebrity

Elderly

Answer

Correct Answer: Young, well-spoken

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In 2014, C&C launched a ______ plan to organize support and change California state law via a ballot initiative, lawsuit, and/or through legislative action to make medical aid in dying an authorized option for terminally ill Californians.

2-year

3-year

4-year

5-year

Answer

Correct Answer: 5-year

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For more than 20 years, research has shown that “strong majorities” of Americans ______ medical aid in dying.

Support

Don’t support

Are neutral about

Don’t know about

Answer

Correct Answer: Support

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The ______ case exposes us to the challenges of global advocacy.

Brittany Maynard

Foley Foundation

Oceana

CLOROX

Answer

Correct Answer: Oceana

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The ______ case shows the importance of understanding the positions of diverse stakeholders and highlights the critical role of research in identifying the most effective and relevant narrative on an issue.

Brittany Maynard

Foley Foundation

Oceana

Love is Love

Answer

Correct Answer: Brittany Maynard

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The ______ case shows how to use big data to target an organization’s advocacy efforts.

Brittany Maynard

Foley Foundation

Oceana

Love is Love

Answer

Correct Answer: Foley Foundation

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The ______ case study helps us understand the importance of social media in identifying and effectively communicating with the correct stakeholders.

Brittany Maynard

Foley Foundation

Oceana

Love is Love

Answer

Correct Answer: Foley Foundation

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The ______ case demonstrates the long lead time sometimes necessary to move the needle on important and controversial issues.

Brittany Maynard

Foley Foundation

Oceana

CLOROX

Answer

Correct Answer: Brittany Maynard

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______ involves advocating for causes and policy changes.

Community relations

Branding

Issue advocacy

Integrated communication

Answer

Correct Answer: Issue advocacy

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