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2. Research at Tenneco was conducted by ______.
Answer
Correct Answer:
Focus groups and interviews
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3. Tenneco employees were concerned about ______.
Answer
Correct Answer:
Receiving recognition
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4. Research for the Rwanda campaign revealed ______ were/was often the source of perceived hostility and incompetence.
Answer
Correct Answer:
Misunderstandings
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5. Research in Rwanda was conducted by ______.
Answer
Correct Answer:
Anonymous online surveys
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6. The target audience for the Freese and Nichols campaign was/were ______.
Answer
Correct Answer:
Employees and clients
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7. The Freese and Nichols centennial occurred during ______.
Answer
Correct Answer:
Declining profits
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8. The 84 Lumber commercial featured a ______.
Answer
Correct Answer:
Border wall
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9. The 84 Lumber commercial initially aired on ______.
Answer
Correct Answer:
Fox
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10. The 84 Lumber commercial coincided with ______.
Answer
Correct Answer:
The presidential inauguration
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11. The main goal of the 84 Lumber campaign was ______.
Answer
Correct Answer:
To increase awareness
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12. The target audience for 84 Lumber was ______.
Answer
Correct Answer:
Millennial men
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13. Prior to its campaign, 84 Lumber’s brand awareness was ______.
Answer
Correct Answer:
Very low
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14. ______ operate(s) best when it is approached from a strategic approach that centers on how the needs and desires of stakeholders need to be of the highest consideration.
Answer
Correct Answer:
Public relations
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15. Public relations operates best when it is approached from a ______.
Answer
Correct Answer:
Strategic approach
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