1. During the OnlineVisas.com campaign, all posts were ______.
Answer
Correct Answer:
Accompanied by meaningful hashtags
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2. During the OnlineVisas.com campaign, ______ all posts were accompanied by meaningful hashtags.
Answer
Correct Answer:
Third
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3. During the OnlineVisas.com campaign, messages were paired with appropriate website pages to drive traffic and then hold the visitor’s interest in order to ______.
Answer
Correct Answer:
Decrease bounce rate
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4. During the OnlineVisas.com campaign, ______ messages were paired with appropriate website pages to drive traffic and then hold the visitor’s interest.
Answer
Correct Answer:
Second
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5. During the OnlineVisas.com campaign, ______ the campaign team made sure messaging and branding was consistent across platforms.
Answer
Correct Answer:
First
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6. OnlineVisas.com’s campaign focused on ______.
Answer
Correct Answer:
Building relationships with publics and using inbound strategies to drive traffic to its new website
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7. The Mississippi, Believe It! campaign differed from most campaigns of its type in that ______.
Answer
Correct Answer:
It repeated negative statements throughout the campaign
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8. The goal of the Mississippi, Believe It! campaign was ______.
Answer
Correct Answer:
To expose as many people as possible to the message that the Mississippi of 1960 is not the Mississippi of today
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9. Proactive media messaging was used by the U.S. Conference of Catholic Bishops during the ______ phase of the campaign.
Answer
Correct Answer:
Communication
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10. A holistic media strategy that encompassed social content, influencer outreach was used by the U.S. Conference of Catholic Bishops during the ______ phase of the campaign.
Answer
Correct Answer:
Communication
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11. The U.S. Conference of Catholic Bishops’ goal was to ______.
Answer
Correct Answer:
Amplify the message of the Pope’s visit
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12. The U.S. Conference of Catholic Bishops wanted to increase ______ engagement on social media prior to Pope Francis’ first visit.
Answer
Correct Answer:
Hispanic
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13. Qualitative research at the University of West Georgia (UWG) described UWG as ______.
Answer
Correct Answer:
Up and coming
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14. The University of West Georgia (UWG) was experiencing ______.
Answer
Correct Answer:
Slowing enrollment
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15. ______ is a reflection of an organization’s identity.
Answer
Correct Answer:
Branding
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