PR & Responsible Communication MCQ Questions Answers

1. The houyhnhnms cause gulliver to _____.

2. One of the more popular approaches to metropolitan integration is the creation of ________.

3. The government allocates resources more effectively by enforcing _____ and offering _____.

4. The creation and maintenance of the local county hospital would be _____.

5. The personal secretary of a top manager may have ________.

6. Communication is considered ethical if it ________________.

7. Blind spots can be found ______.

8. Commonsense theory uses ___________ information to guide understanding.

9. Public Diplomacy is a process wherein governments communicate and build relationships with _____________ to achieve their political and diplomatic objectives

10. A term used to explain the positive bias shown by customers toward certain products because of a favorable experience with other products made by the same manufacturer

11. Globalization Is a term often used to describe the worldwide movement toward economic, financial, trade, and communications integration

12. Global Communications are strategic communications and actions carried out by _________ to build and maintain relationships in social and political environments outside their home location

13. _____________ refers to the need for company leaders to recognize and comprehend different beliefs, practices, attitudes, and behaviors of a group or market area and then apply that cultural knowledge to attain their goals

14. CEO Activism refers to __________ taking public positions on political and social issues on a local, national, or global basis

15. PIO stands for Public Information Officer

16. Public Affair Officers work for

17. Political Communications process operates _________ from governing institutions toward citizens, __________ in linkages among candidates, advisors, and party officials, and ________ from public opinion toward authorities

18. Lobbying Is a form of __________ communication

19. Integrated Public Affairs Campaign describes a comprehensive communications campaign usually directed at influencing public policy or legislation

20. Government relations are defined as government-to-public communications

21. Major worldwide NGOs include all of the following except

22. Talent are entertainment performers, such as actors, DJs, and models.

23. General Entertainment includes

24. Ecotourism provides for beneficially active socioeconomic involvement of local peoples.

25. Content producers are involved in

26. Being reactive is when an organization

27. A case where a manufacturing defect or bad ingredient(s) in a major product create a public hazard and the company is held responsible is known as

28. Product Crisis demand product recall

29. A company or organization is viewed as ______ if it is monitoring and responding to situations as they are identified, before they erupt

30. Organizational Crisis involves

31. Litigation Crisis is a crisis driven by a lawsuit and that plays out in the court of

32. Issues management can be defined as an anticipatory, strategic management process that helps organizations detect and respond appropriately to emerging trends or changes in the

33. Often, the disasters are predictable

34. Effective crisis management requires the preparation of a crisis plan and the careful application of that plan, adapting as necessary to the evolving situation.

35. A crisis is a significant threat to operations that can have ___________ consequences to the company or organization involved.

36. A high-level communications tactic in which a company or organization produces a survey, in-depth research, or a detailed point of view on a major issue or trend in the marketplace or society Is known as

37. Which Of the following is a stock exchange market

38. Socially Responsible Investors focus on generating long-term competitive financial returns and positive societal impact.

39. Investor Relations is the practice area where _________ interact with the __________ on behalf of a public company

40. An IPO marks the first time a company sells some of its shares (stock certificates representing partial ownership) to the

41. Practitioners in Financial Communications must be aware of the disclosure requirements and make sure all information is

42. A corporate brand is the product of the combined perception of the company, its products, its people, and its overall reputation

43. CMO is a key career goal for corporate communicators who desire to be close advisors and colleagues of their company leadership.

44. CCO stands for Chief Corporate Officers

45. Organizational Clarity is employees having a clear understanding of companies

46. Merger Is combining of two firms as a single company

47. Intranet is a private online network accessible to

48. Employee Relations is a company’s efforts to manage relationships between

49. Employee Advocacy is a word-of-mouth communication by employees on their own online platforms

50. Divestiture Is ________ of a business (or a business line, unit, or division) that’s owned by a company.

51. Shared values, attitudes, standards, and beliefs that characterize members of an organization are known as

52. In Acquisitions one company takes over another, keeping first as the owner

53. A campaign or product not linked to specific companies is known as

54. Triple Bottom line are performance areas a company should serve and measure:

55. Sustainability Includes Issues or aspects related to conserving

56. Socially Responsible Business Practices are discretionary business practices to support

57. In social Entrepreneurship organization’s mission is

58. Greenwashing are ________ messaging that a product or a practice is environmentally friendly.

59. Corporate Social Marketing support for a _________ campaign to improve safety, health, or the environment.

60. In community volunteering employees get involved in a cause via time off or sabbaticals.

61. Contributions to a cause or charity based on percentage of sales revenues is known as

62. Cause Promotion is supporting or increasing awareness and concern for a cause or charity.

63. A legal status in which a company must have _______ benefit on society and the environment.

64. B Corporation is ___________ certification

65. A theory that examines and explains the web of interrelationships among people and organizations is known as

66. Sentiment identifies the feelings (attitudes, emotions, etc.) expressed through

67. ROI is an acronym for

68. Reach Is the measurement of

69. Direct reference or quotes of an entity by a media outlet are known as memes

70. Virally transmitted cultural symbols, often a photograph and often captioned are known as

71. Hashtags are words or phrases, with a ______ sign appearing before them, for use on social media sites.

72. Exposure is the _________ of content’s appearance on a media platform.

73. Engagement is a state of attention, comprehension, interest, attitude formation, and/or participation; in social media, interactions people have with content—for example,

74. A state of attention, comprehension, interest, attitude formation, and/or participation; in social media, interactions people have with content—for example, likes, comments, shares, and retweets is known as

75. Crowdsourcing Is obtaining information or input from a large number of people, typically via the Internet

76. This denotes a person or expert associated with a company, organization, or government entity who is authorized to speak to the media on their behalf.

77. Pitch should be ________ and complete enough to pique their interest to learn more

78. Mainstream Media includes all of these except

79. Impressions are ________ concepts

80. Gatekeepers are

81. A term that came into popular use during the _______ presidential campaign

82. ___________ Is a term that is used to categorize or analyze the audience for a media outlet or, more broadly, a segment of the population

83. Advertising value equivaleny is now largely discredited and abandoned

84. Serifs are _______ attached to ends of letter strokes on some typefaces

85. Op- Eds are ______ pieces that usually concern current issues.

86. Unplanned factors that affect the communication process are known as

87. Lead Is the _________ paragraph of a news story or news release.

88. The traditional structure of _____ writing and the writing of _______ releases is known as inverted pyramid

89. Immediacy is the quality of “being in the moment".

90. Encoded is the way mistakes are produced in a message to ensure no comprehension by the receiver.

91. A theory of message transmission is known as

92. The Channels include

93. Boilerplate Is a paragraph appearing at the ______ of a news release

94. Backgrounder is a

95. Strategic Philanthropy does not serve the organizational need

96. Reputational objectives are designed to

97. Moivational objectives are designed to share

98. A key attribute differentiates a product from its competition

99. They are focused on creating ________ of a product, company, or issue by sharing information and attributes.

100. Evaluation Phase allows for midplan corrections to messages or tactics if the