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Research and Theory of Public Relations MCQ

Research and Theory of Public Relations MCQ

 

1. Commonsense theory uses ___________ information to guide understanding.

Answer

Correct Answer: Anecdotal

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2. Working Theory is tested or proven through structured research.

Answer

Correct Answer: False

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3. WOM Is oral communication

Answer

Correct Answer: True

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4. Which theory explains that users of media take an active role by choosing and using certain media to meet various needs.

Answer

Correct Answer: Uses and gratification theory

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5. Upward flow theory explains how __________ opinions can influence an organization or political leaders.

Answer

Correct Answer: A & B

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6. Opinion leaders are early adopters of new ideas

Answer

Correct Answer: True

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7. Surveys include

Answer

Correct Answer: Both

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8. Stewardship are tactics to maintain relationships with ______ after a communication campaign has been executed.

Answer

Correct Answer: Public

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9. Spiral of Silence theory explains that ideas and opinions expressed in mass media can discourage expressions by people who hold dissenting opinions due to a sensitivity of feeling

Answer

Correct Answer: B & C

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10. Widely tested explanations of human behavior and events generated through systematic research are known as

Answer

Correct Answer: Scholarly theory

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11. Qualitative Methods of research are used to generate numerical data that is considered objective.

Answer

Correct Answer: False

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12. Qualitative methods are types of research useful to explore all except

Answer

Correct Answer: Numerical data

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13. Participant Observation is a research method in which the researcher participates in an activity to __________ the people involved and their perspectives.

Answer

Correct Answer: Any of the above

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14. Latent public are people who are always aware of a problem or opportunity.

Answer

Correct Answer: False

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15. Inoculation is giving audiences a small dose of ________ argument and then refuting it

Answer

Correct Answer: Opposing

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16. Framing Theory influences the choices people make about how to process that information.

Answer

Correct Answer: True

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17. Focus Groups must consider stakeholders across all the markets where your company or client operates and understand the local factors that impact

Answer

Correct Answer: All of the above

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18. General theory of PR that explains characteristics of excellent communications is known as

Answer

Correct Answer: Excellence theory

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19. According to Eleboration Likelihood Model messages are received by people through

Answer

Correct Answer: Both

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20. Digital Analytics are tools that allow _________ of online data.

Answer

Correct Answer: All of the above

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21. Theory explaining that a new idea or a product must pass through a sequential process with a public to ultimately be adopted.

Answer

Correct Answer: Diffusion of innovations theory

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22. Research method that searches to answer how and why through a one-on-one conversation.

Answer

Correct Answer: Depth interview

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23. Content Analysis is research method of examining and categorizing _____ communication.

Answer

Correct Answer: Existing

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24. Cialdini's Influence principles include the cues such as

Answer

Correct Answer: All of the above

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25. There are ________ categories of benoit's image restoration

Answer

Correct Answer: Five

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26. Benoit’s theory is most often cited in studies of __________ management by researchers and practitioners.

Answer

Correct Answer: A & B

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27. A term for people who recognize a problem or opportunity

Answer

Correct Answer: Aware Publics

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28. This theory explains that media have a large influence on audiences by choosing which stories to make prominent.

Answer

Correct Answer: Agenda-setting theory

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29. Active publics are people who do something about their beliefs, problems, or opportunities.

Answer

Correct Answer: True

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PR & Responsible Communication Subjects
Constantly Evolving Discipline to Public Relations MCQs
History of Modern Public Relations MCQs
Ethics and Law in Public Relations MCQs
Strategic Communication Planning MCQs
Audience Focused Public Relations Writing MCQs
Media Relations in a Digital World MCQs
Social Media and Emerging Technologies MCQs
Social Responsibility and Community Relations MCQs
Employee Relations in Corporate Culture MCQs
Corporate Communication and Reputation Management MCQs
Issues Management and Crisis Communication MCQs
Sports, Tourism, and Entertainment MCQs
Nonprofit, Health, Education, and Grassroots Organizations MCQs
Government, Public Relations and Political Communications MCQs
Diplomacy and Global Public Relations MCQs
Basic PR & Responsible Communication MCQs
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