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Strategic Communication Planning MCQ

Strategic Communication Planning MCQ

 

1. Strategic Philanthropy does not serve the organizational need

Answer

Correct Answer: False

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2. Reputational objectives are designed to

Answer

Correct Answer: Rebuild Reputation

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3. Moivational objectives are designed to share

Answer

Correct Answer: All of the above

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4. A key attribute differentiates a product from its competition

Answer

Correct Answer: True

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5. They are focused on creating ________ of a product, company, or issue by sharing information and attributes.

Answer

Correct Answer: Awareness

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6. Evaluation Phase allows for midplan corrections to messages or tactics if the

Answer

Correct Answer: Any of the above

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7. Corporate Philanthropy is a _______ activity

Answer

Correct Answer: Charitable

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