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Social Media and Emerging Technologies MCQ

Social Media and Emerging Technologies MCQ

 

1. A theory that examines and explains the web of interrelationships among people and organizations is known as

Answer

Correct Answer: Social network theory

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2. Sentiment identifies the feelings (attitudes, emotions, etc.) expressed through

Answer

Correct Answer: Social media communication

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3. ROI is an acronym for

Answer

Correct Answer: Return on investment

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4. Reach Is the measurement of

Answer

Correct Answer: Audience size

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5. Direct reference or quotes of an entity by a media outlet are known as memes

Answer

Correct Answer: False

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6. Virally transmitted cultural symbols, often a photograph and often captioned are known as

Answer

Correct Answer: Memes

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7. Hashtags are words or phrases, with a ______ sign appearing before them, for use on social media sites.

Answer

Correct Answer: A & B

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8. Exposure is the _________ of content’s appearance on a media platform.

Answer

Correct Answer: Both

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9. Engagement is a state of attention, comprehension, interest, attitude formation, and/or participation; in social media, interactions people have with content—for example,

Answer

Correct Answer: All of the above

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10. A state of attention, comprehension, interest, attitude formation, and/or participation; in social media, interactions people have with content—for example, likes, comments, shares, and retweets is known as

Answer

Correct Answer: Engagement

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11. Crowdsourcing Is obtaining information or input from a large number of people, typically via the Internet

Answer

Correct Answer: True

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PR & Responsible Communication Subjects
Constantly Evolving Discipline to Public Relations MCQs
History of Modern Public Relations MCQs
Ethics and Law in Public Relations MCQs
Research and Theory of Public Relations MCQs
Strategic Communication Planning MCQs
Audience Focused Public Relations Writing MCQs
Media Relations in a Digital World MCQs
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Employee Relations in Corporate Culture MCQs
Corporate Communication and Reputation Management MCQs
Issues Management and Crisis Communication MCQs
Sports, Tourism, and Entertainment MCQs
Nonprofit, Health, Education, and Grassroots Organizations MCQs
Government, Public Relations and Political Communications MCQs
Diplomacy and Global Public Relations MCQs
Basic PR & Responsible Communication MCQs
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