Corporate Communication and Reputation Management MCQ
Corporate Communication and Reputation Management MCQ
1. A high-level communications tactic in which a company or organization produces a survey, in-depth research, or a detailed point of view on a major issue or trend in the marketplace or society Is known as
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Correct Answer:
Thought leadership
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2. Which Of the following is a stock exchange market
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Correct Answer:
NYSE
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3. Socially Responsible Investors focus on generating long-term competitive financial returns and positive societal impact.
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Correct Answer:
True
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4. Investor Relations is the practice area where _________ interact with the __________ on behalf of a public company
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Correct Answer:
Any of the above
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5. An IPO marks the first time a company sells some of its shares (stock certificates representing partial ownership) to the
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Correct Answer:
Both
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6. Practitioners in Financial Communications must be aware of the disclosure requirements and make sure all information is
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Correct Answer:
Available to public
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7. A corporate brand is the product of the combined perception of the company, its products, its people, and its overall reputation
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Correct Answer:
True
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8. CMO is a key career goal for corporate communicators who desire to be close advisors and colleagues of their company leadership.
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Correct Answer:
True
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9. CCO stands for Chief Corporate Officers
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Correct Answer:
False
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