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Constantly Evolving Discipline to Public Relations MCQ

Constantly Evolving Discipline to Public Relations MCQ

1. Issues or aspects related to conserving the ________ are known as Sustainability communications

Answer

Correct Answer: Natural environment

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2. Most professionals consider media to be

Answer

Correct Answer: Both

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3. Reviewing existing research for new insights or trends is known as

Answer

Correct Answer: Secondary research

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4. Publicist are PR professionals with the sole purpose of

Answer

Correct Answer: Generate publicity for their clients

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5. Public Companies are companies that sell ______ to the public to raise money (capital) to fund its growth and expansion.

Answer

Correct Answer: Shares

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6. Public Affairs is a form of government-to-businessmen communication

Answer

Correct Answer: False

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7. A survey, focus group, or other form of research are included in

Answer

Correct Answer: Primary research

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8. Securities and Exchange Commission (SEC) is the government agency that regulates

Answer

Correct Answer: Both

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9. News or developments that the Securities and Exchange Commission (SEC) views as potentially having an impact on the stock price of a public company are known as

Answer

Correct Answer: Material events

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10. In integrated marketing communication _______ effort is launched to achieve maximum results

Answer

Correct Answer: Integrated

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11. An Influencer is a

Answer

Correct Answer: All of these

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12. Corporate Reputation is the term used by communication professionals to describe how a company (or organization) is perceived by its key stakeholders

Answer

Correct Answer: True

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13. Outreach designed to support the purchase of goods and services by government agencies is referred to as B-to-G.

Answer

Correct Answer: True

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14. Traditional PR focused on promoting a product or service to ________ is referred to as B-to-C

Answer

Correct Answer: B & C

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15. Communications efforts that focus on a business audience or customer is referred to as

Answer

Correct Answer: B-to-B

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16. Blogger is an individual who writes and posts his or her thoughts about ________ on a blog

Answer

Correct Answer: All of the above

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17. Bloggers post ________ about news, issues, or trends on a blog

Answer

Correct Answer: Their own thoughts

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