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Audience Focused Public Relations Writing MCQ

Audience Focused Public Relations Writing MCQ

 

1. Serifs are _______ attached to ends of letter strokes on some typefaces

Answer

Correct Answer: Short lines

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2. Op- Eds are ______ pieces that usually concern current issues.

Answer

Correct Answer: Opinion

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3. Unplanned factors that affect the communication process are known as

Answer

Correct Answer: Noise

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4. Lead Is the _________ paragraph of a news story or news release.

Answer

Correct Answer: First

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5. The traditional structure of _____ writing and the writing of _______ releases is known as inverted pyramid

Answer

Correct Answer: News, news

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6. Immediacy is the quality of “being in the moment".

Answer

Correct Answer: True

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7. Encoded is the way mistakes are produced in a message to ensure no comprehension by the receiver.

Answer

Correct Answer: False

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8. A theory of message transmission is known as

Answer

Correct Answer: Cybernetics

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9. The Channels include

Answer

Correct Answer: All of the above

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10. Boilerplate Is a paragraph appearing at the ______ of a news release

Answer

Correct Answer: Bottom

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11. Backgrounder is a

Answer

Correct Answer: Written document

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