Marketing MCQ

Pepsi-cola's development of wild cherry pepsi, a cherry-flavored soda, is an example of a ________.

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Adding an 880 hz tone and a 1320 hz tone to a 440 hz tone will result in _____.

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Integrated marketing communication (imc) campaigns typically involve ______.

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In marketing research, interviewers submitting false data for surveys are said to be ____.

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In the context of web 2.0, web apis enable the creation of ________.

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One percenters are an example of ________.

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Information search is that stage of the buyer decision process in which the consumer __________.

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In terms of the amount of business conducted, the b2b market is _______ the u.s. consumer market.

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The bargaining power of a customer is weak if ________.

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The average time it takes a help desk to respond to incidents is ____.

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The attitude-toward-the-object model represents a _____ approach.

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Region and city size are both variables used to employ __________ segmentation.

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Producing bills of materials is a business process within the ________ function.

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Information, negotiation, finance, and risk taking are functions that occur in ________.

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In the context of communication styles, _____ are low on responsiveness but high on assertiveness.

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In recent years, today's marketers are also reexamining their ________ responsibilities.

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In consumer markets, __________.

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Whereas ________ carry about 30,000 skus, ________ stock only about 1,500 skus.

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Tim, a buyer for a large office complex, releases an rfp. an rfp is a(n) ____.

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A forester is _______

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The notes app on an iphone is an example of a(n) ________.

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A good description requires_____.

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The world trade organization is wholly dedicated to _____.

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A(n) _____ is needed to ensure that a buyer-seller relationship moves in a positive direction.

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Data gathered from trade journals, the census bureau and specialized research firms is _____ data.

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1. a firm's marketing strategy identifies a firm's target market(s), its four ps, and _______.

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The first step in global channel planning, as is often the case in marketing, is to ________.

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The robinson-patman act does not include regulations that ________.

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The first step in developing a relationship strategy is ________.

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_____ helps in the prompt resolution of service issues.

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Attitude components tend to be _____.

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_____ refers to exaggerated, subjective claims that can't be proven true or false.

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The price ceiling, the maximum price a company can charge, is set by ________.

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When kinkos replenishes its supply of copy paper, it most likely involves a _____ situation.

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The most common cost-based approach to pricing is ________.

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The ________ concept focuses on the future welfare of consumers and future company needs.

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Search marketing attempts to generate traffic from ______ through both paid and unpaid efforts.

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A(n) ________ reflects the general esteem given to the different roles of a person by society.

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Laws governing _____ offer the most striking differences between common-law and code-law systems.

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To track the number of video views on his website, anthony would set up a(n)______ goal.

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Women tend to seek assistance while shopping for electronics and rely more heavily on _______.

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With the help of ________ systems, consumers can avoid watching ads.

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Volunteers belong to a company's ________ publics.

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Unlike the marketing concept, the sustainable marketing concept focuses on ________.

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Tide detergent, ralph lauren polo shirts, and hewlett-packard printers are all examples of _____.

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There are eight marketing reasons why a new product can fail. one of these is __________.

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The term big data refers to the ________.

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The horizontal dimension in the vals framework is ________________________.

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The __________ monitors and remedies unfair trade methods.

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The _____ authorizes the federal trade commission to restrict unfair or deceptive acts.

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Technology is a way of life for ________, the largest generational group.

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Channel members are also known as _____.

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Capacity planning is complicated by the fact that ___________________.

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Capacity decisions at the strategic level include ____________________.

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Bose promises "better sound through research." this is an example of ________.

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Blood donations to the red cross are considered __________ products.

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Beverages that are high in sugar are called ________ products.

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Because of high ___________ retailers with low profit margins can still be attractive businesses?

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Basic price adjustments known as __________ are used to reward customers for certain responses.

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An advantage that cannot be copied by the competition is called a(n) _____ competitive advantage.

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Among nonusers of fast-food restaurants, ____________ are more important than _________.

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All of the following are ways to make waits more bearable except ____________.

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A(n) ___________ is a conscious choice from among two or more alternatives?

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A(n) __________ is a marketing channel that has no intermediary level.

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A _____ is formed by the merging of two previously separate units into a single household.

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_____________ include retail and wholesale businesses.

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__________ retailing refers to the creation of a seamless cross-channel buying experience.

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__________ occurs when customers experience the company delivering on its brand promises.

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__________ is not an example of a firms efforts toward greater sustainability.

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__________ is a practice in which firms outsource marketing activities to a community of users.

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________ help companies reach many prospects that are not reached through their sales forces.

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_______ lowers the price of an item below the store's cost.

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______ segmentation delves into how consumers actually describe themselves.

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_____ is the phenomenon that occurs when expectations affect performance perceptions.

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_____ includes media such as television, magazine, outdoor, radio, or newspaper advertising.

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_____ are retailers that compete on the basis of low prices, high turnover, and high volume.

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____ are more consumer-driven than traditional media.

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The marketing funnel is used to break down consumers into different ____________________ stages.

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Empty nesters tend to start dreaming of spending their greater discretionary income on ____.

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When product is defined in a marketing context, it is _________.

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Tamara is searching for a new camera. this is a _____, so the entire process will take longer.

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Two key types of synergies are __________.

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Tumi has a new ad to attract new customers. this ad is categorized as a(n) _______.

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The personality of a retail store is also called ________.

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Having a product or service where you want it is a function of __________ utility.

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Focus groups are typically used as a(n) __________ technique.

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Companies build associations to their brands through _____.

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B2c markets can be characterized as being more ________ than b2b markets.

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Aggressive pricing is typical during the ____ stage of the product life cycle.

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The institutions of the european union form a(n) _____ pattern.

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The proper attitude during closing should be viewed as a ________.

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Need satisfaction can be achieved through ________, or reminding.

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Many ________ are playing a more active role in character development.

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With a _____, a firm produces standardized products to be sold the same way all over the world.

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When compared to merchant wholesalers, brokers and agents ________.

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_____ is a subset of supply chain management that focuses on tactics rather than on strategy.

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Vals is the most widely used __________ segmentation tool.

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Ads based on a(n)________ appeal depend on logic and speak to the audience's intellect.

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Hospitals, schools, and religious organizations are examples of __________ buyers.

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In the context of diffusion of innovation, the dominant value of laggards is _____.

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In established businesses, a large proportion of b2b purchases fall into the __________ category.

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To a producer of goods, a greater number of channel levels means ________.

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Supervisory managers are charged with the planning in the __________ stage.

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Operational excellence refers to companies that ________.

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National brands are also called _____.

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Multiple items marketed under the same brand name are called a __________.

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Items such as sheet metal, treated lumber, corn syrup, and plastics are examples of _____.

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In advertising, puffery refers to ________.

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In a modified rebuy situation, __________ are likely to have an advantage in getting the order.

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Confirmation is the __________ stage in a consumers adoption of a new product.

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_____ is the strategy that uses technology to deliver customized services on a mass basis.

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_____ is a customer's perception of how well a service meets or exceeds his or her expectations.

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The receiver's response to a message is ____ for the source.

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The primary objective of ________ advertising is to build selective demand.

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The marketing process captures value from customers by __________.

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The first part of a marketing strategy statement describes the ________ of a new product.

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Gatorade is classified as a(n) __________ brand.

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Conventions, trade shows, and sales contests are types of ________.

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Because not all managers have fine moral sensitivity, companies need to ________.

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According to the video, goodwill has often had to cut prices due to poor ______ conditions.

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One major objective associated with a market-penetration pricing strategy is to ________.

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An air mass originating in the gulf of mexico should be labeled ________.

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It is crucial to study ocean microbes because _______.

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Critics charge that promotion adds only ________ to a product.

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"now availablethe latest fall fashions" is an example of a(n) __________ advertising message.

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Stores such as walmart, best buy, petsmart, david's bridal, and dsw shoes use ________ positioning.

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One of the most effective ways to enable users to be more self-reliant is through a ____.

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Erp systems provide _____ and _____ benefits.

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Mcdonald's organizes its marketing team to align with its ________.

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Most people would readily agree that the stock market is not _________.

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A good marketing manager knows that ______.

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The __________ of a hotel should have the most effect on who services convention groups:

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Experimental research is best suited for gathering ________ information.

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The percentage of homes with sets in use (hut) tuned to a specific program is known as _____.

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Tangible characteristics that customers can evaluate prior to purchase are termed ____________.

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Offering product extensions, service, and warranty is a product strategy in the __________ phase.

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_____ is a form of advertising designed to influence demand for a specific brand.

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The elimination of intermediate organizations between the producer and the consumer is called _____

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_____ is characterized by intangible outputs.

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A(n) _____ involves promoting a product to final consumers.

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To increase value, marketers may __________, decrease price, or do both.

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The quick service restaurant (qsr) market is considered a(n)_______.

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When kinko's replenishes its supply of copy paper, it most likely involves a _____ situation.

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Esri's tapestry is a widely used tool for _______ segmentation.

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Demand-based pricing most closely relates to the ____ of services.

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Carmex partnered with __________ because s/he used one of its products.

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By providing good customer service, firms __________ their products or services.

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_________ messages encourage potential buyers to make an immediate purchase decision.

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_____ would reduce retailer?s price and promotion wars with competitors.

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_____ creates a perception of a company or a personality for a brand.

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Giving consumers larger quantities at a low price would help taco bell regain _____.

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The aida model is tailor-made for the ___________ approach.

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The _________________ channel flow involves two-way communication between producer and consumer?

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Strategically, a company may phase out or sell an sbu. this is known as __________.

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In a vertical marketing system, if the system is _______, the less likely conflict will occur.

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Failure to enter the current price into a retailer's system may result in charges of ________.

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A ________ is a facility for the receipt, storage, and redistribution of goods to company stores.

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__________ pricing tactics lower the price of a product below the store's cost.

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________ involves combining two or more systems of transportation to move products.

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________ advertising would most likely result in attack ads between competitors.

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A mí me gusta la carne de res, pero prefiero el ____.

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A market development strategy __________.

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The scanner data collected by frito-lay is a form of ________ data.

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______ act primarily as in-house advertising agents for the various events booked into facilities.

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Marketing is as much about helping sellers sell products and services, as it is about __________.

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________ is when consumers indicate they know the brand when the name is presented to them.

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The ____________ approach works best for most routine negative responses.

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The _____ is the unique ordering code for a product item.

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Staples offers quality customer service and its own brand of products to establish a ___________.

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Marketing channels refer to the _____ element of the marketing mix.

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Vertical conflicts in distribution channels are conflicts that occur between ________.

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Twitter tv is a service of __________________.

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The two types of securities offerings in the primary markets are ________ and ________.

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The two components that go into making an effective schedule are ________ and ________.

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The most important actors in the company's microenvironment are __________.

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The marketing of services differs from product marketing because services are _________.

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The international capital market consists of the ________, ________, and ________.

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The first step of the business buying process is __________.

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The first step in developing a service blueprint is ____________.

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The different types of purchases are different because ______.

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The _____ describes the average distance of distribution values from the mean.

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Specialty stores carry ________ with ________ within them.

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Specialty stores are characterized by ________.

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Specialty products are consumer products and services that customers generally buy ________.

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Setting the right price ________.

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Services are usually distributed through _____ marketing channels.

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Services ____________ factors for the customer to evaluate as compared to goods.

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Service ________ means that customers cannot see, touch, or smell good service.

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Selective distribution is a strategy in which ________.

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Retailers use __________ to get customers into their stores.

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Promotional tools offered to consumers include ________.

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Price setting is usually determined by ________ in small companies.

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One of the weaknesses of using surveys to estimate the demand curve is ________.

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Invoices, customer lists, and financial reports are all types of _______ data.

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In break-even analysis, when the break-even point is reached _______ is (are) zero.

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In a(n) ________, there is a two-way exchange of information between purchasing organizations.

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In _______ many firms provide similar products that are considered substitutes for each other.

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Identifying, describing and promoting the product are three functions of ______.

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For most products, the upc code would be located on the _______ package.

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Census data is an example of a ________ source of big data.

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According to the price equation, final price equals list price minus __________ plus extra fees.

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A(n) ____ is a concept, philosophy, or image.

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A convenience store offers ________ utility by being open 24 hours each day.

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A commonly used measure of price sensitivity is _____.

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A ______________ is one for which a customer will accept no substitute?

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A __________ product is a style of the times.

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_____ are actions taken by a firm to accomplish _____.

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The __________ environment deals with issues that affect all companies in an industry?

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Good names for a new internet brand should do all of the following except ________.

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____________ deals with the flow of physical goods and related information through the value chain?

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The _____ of developing an imc budget treats imc as a marketing tool for generating sales.

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Communicating and delivering value focuses on _____________________.

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A(n) _________________ contains one or more intermediary levels.

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The business analysis stage of a new-product development process _____.

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Traditionally, advertising has been _____ and _____.

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A ________ delivered by a product is the outcome that motivates a customer's buying behavior.

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A no-haggle pricing policy is a type of _______________ pricing strategy.

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A country with a(n) ________ has rich markets for many different kinds of goods.

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A ________ is the set of all products and items a particular seller offers for sale.

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A market-skimming pricing strategy should not be used for a new product when ________.

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A brand difference is said to be preemptive if ________.

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A blog is __________, whereas a wiki is __________.